Session 2
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The document provides guidelines and techniques for generating new ideas in multiple phases. It begins with general guidelines for entering the ideation phase, including warming up and analyzing techniques. It then describes simple idea generation techniques like substitute, combine, adapt, and modify. The document next provides more developed techniques like brainstorming, brainwriting, and mind mapping. It concludes with incubation techniques to allow ideas to develop subconsciously, such as exercising, sleeping on ideas, and taking breaks.
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Session 2
- 1. It’s time to create what you want to be a part of
- 3. Councils Overview Creativity Multiple Business for Life Intelligence Marketing
- 4. General guidelines and techniques to enter ideation phase Warming up techniques Analyzing techniques Simple idea generation techniques Substitute Combine Adapt Modify Magnify Other use Eliminate Reverse Rearrange 180 degrees More developed idea generation techniques Open Assumption Random Nature History Brainstorming Brain writing Mind Mapping Role Playing Hall of Fame Analogies Reversals Stimulation Analogies Analogies Incubation Techniques & Subconscious Magic
- 5. Warm Up Break The Analyze Habits Ideation Phase Collect Move General guidelines and techniques to enter ideation phase
- 6. Part 2 1:30 PM 3:30 PM
- 9. Simpler Guidelines & Techniques Less Investment / Time
- 10. Substitute 180 Combine Degrees Rearrange Adapt Simple Techniques Reverse Modify Eliminate Magnify Other Use
- 11. Substitute Simple Techniques • Substitute – Starbuck’s and the invention of Frappuccino
- 12. Substitute Combine Simple Techniques • Combine – Johannes Gutenberg, printing and the Renaissance
- 13. Substitute Combine Adapt Simple Techniques • Adapt – Joseph Gayetty and the first commercial toilet paper
- 14. Substitute Combine Adapt Simple Techniques Modify • Modify – Ford’s black car vs. GM colors taking the lead
- 15. Substitute Combine • Magnify – Chef Homaro Cantu adding the olfactory Adapt experience of a dish Simple Techniques Modify Magnify
- 16. Substitute Combine Adapt Simple Techniques Modify • Put It To Some Other Use – Roy Jacuzzi invention in Magnify 1968 Other Use
- 17. Substitute • Eliminate Combine – Burger Kitchen and the Egyptian fast food market Adapt Simple Techniques Modify Eliminate Magnify Other Use
- 18. • Reverse – Rheinhold Burger and Substitute the Thermos Combine Adapt Simple Techniques Reverse Modify Eliminate Magnify Other Use
- 19. • Rearrange Substitute – Timberland and their new Combine show pattern Rearrange Adapt Simple Techniques Reverse Modify Eliminate Magnify Other Use
- 20. • 180 Degrees – Company employees’ picnic Substitute 180 Combine Degrees Rearrange Adapt Simple Techniques Reverse Modify Eliminate Magnify Other Use
- 21. Substitute 180 Combine Degrees Rearrange Adapt Simple Techniques Reverse Modify Eliminate Magnify Other Use
- 22. More Developed Guidelines & Techniques More Time / Effort
- 23. More Developed Guidelines & Techniques More Time & Effort Mind Brainstorming Brain writing Role Playing mapping Assumption Nature Open Reversals Analogies Analogies History Random Analogies Stimulation Hall Of Fame
- 24. Incubation Phase
- 25. Incubation Phase • Time to slow down a little • Time to leave space – for your subconscious – to work its magic
- 26. Incubation Phase • Exercise a little – The young entrepreneur and 2 km run
- 27. Incubation Phase • Fill your tub – Archimedes and his famous “Eureka”
- 28. Incubation Phase • Sleep on it – The engineering student and the night’s solution
- 29. Incubation Phase • Go out – The professor’s coffee outing with friends and the right speech for the graduating class
- 30. Incubation Phase • Get behind the wheel – The young marketer and the drive of ideas
- 31. Thank You