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Pitfalls of Managing Innovation

         Prof. Rene T. Domingo
              rtd@aim.edu
          www.rtdonline.com
Peter
        Paul
Applying Innovation
•   Product design
•   Service design
•   Process design
•   Policy design
•   Organizational design
•   Strategy Design
•   Business Model
1/10

         Failure to unlearn
(Trying to be smarter than a fifth grader)
A little knowledge is a dangerous
thing, so is a lot.” –Albert Einstein
Michelangelo when asked how he created the sculpture David:

     “David was always there in the rock. I just
    removed away the bits that weren’t David.”
“HARVARD’S MOST SUCCESSFUL DROPOUT”
 I applaud the graduates today for taking a
 much more direct route to your degrees.
 For my part, I’m just happy that the
 Crimson has called me “Harvard’s most
 successful dropout.” I guess that makes me
 valedictorian of my own special class … I
 did the best of everyone who failed.

 But I also want to be recognized as the guy
 who got Steve Ballmer to drop out of
 business school. I’m a bad influence. That’s
 why I was invited to speak at your
 graduation. If I had spoken at your
 orientation, fewer of you might be here
 today.
Celebrate absurdities
Benchmarking
2/10

     Failure to collaborate
(Do-it-all, I-know-everything mindset)
“If I have seen further it is by standing on the
      shoulders of giants.” – Isaac Newton
3/10

Listening too much to customers
         (VOC obsessed)
“Satisfied customers are not loyal customers.”
4/10


Overuse of consensus
“If everyone is thinking alike, then no
one is thinking” - Benjamin Franklin
5/10


Failure to have fun
6/10

Not knowing when to stop
     “Creeping elegance”
“It will be finished when it’s finished.”
Michelangelo responding to a follow up call by a royal client.
7/10

“The boss is always right” culture
8/10

Failure to create a crisis
Typical excuses not to innovate
•   We are busy with our work.
•   We have to catch up with our sales volume.
•   We can meet our goals with our current products.
•   I don’t have anyone to spare for that project.
•   That’s not the priority of our boss.
•   (Silently) “I won’t get promoted for doing that.”
Disruptive Technology
Innovation as a KPI
9/10

Treating innovation as typical
    investment and work
ATTENDANCE
                                INCENTIVE
                        IRR     SCHEMES
     PAYBACK

                  INNOVATION
    NPV                         ROI

PERFORMANCE
  APPRAISAL      Breakeven
                  Analysis     PUNCTUALITY
Celebrate failures
IBM founder Thomas J. Watson Sr.,

"Fire you? Why would I do that? I've just spent $10 million
educating you. Now let's talk about your next project.”
"I did not fail 1000 times, I discovered 1000 ways
how not to make a lightbulb.“ - Edison
10/10


Failure of Imagination
“Once you eliminate the impossible, whatever
remains, no matter how improbable, must be
       the truth.” – Sherlock Holmes
Pitfalls in Managing Innovation
1. Failure to unlearn
2. Failure to collaborate
3. Listening too much to customers
4. Overuse of consensus
5. Failure to have fun
6. Not knowing when to stop
7. “The boss in always right” culture
8. Failure to create a crisis
9. Treating innovation as typical investment and work
10.Failure of imagination
“Stay hungry, stay foolish”- Steve Jobs

             Stanford U. Commencement Address
                          June 12, 2005
Pitfalls of Managing Innovation

         Prof. Rene T. Domingo
              rtd@aim.edu
          www.rtdonline.com

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ALS12_Rene Domingo_Managing Pitfalls of Innovation_July 27,2011_New World Hotel

  • 1. Pitfalls of Managing Innovation Prof. Rene T. Domingo rtd@aim.edu www.rtdonline.com
  • 2. Peter Paul
  • 3. Applying Innovation • Product design • Service design • Process design • Policy design • Organizational design • Strategy Design • Business Model
  • 4. 1/10 Failure to unlearn (Trying to be smarter than a fifth grader)
  • 5. A little knowledge is a dangerous thing, so is a lot.” –Albert Einstein
  • 6. Michelangelo when asked how he created the sculpture David: “David was always there in the rock. I just removed away the bits that weren’t David.”
  • 7. “HARVARD’S MOST SUCCESSFUL DROPOUT” I applaud the graduates today for taking a much more direct route to your degrees. For my part, I’m just happy that the Crimson has called me “Harvard’s most successful dropout.” I guess that makes me valedictorian of my own special class … I did the best of everyone who failed. But I also want to be recognized as the guy who got Steve Ballmer to drop out of business school. I’m a bad influence. That’s why I was invited to speak at your graduation. If I had spoken at your orientation, fewer of you might be here today.
  • 10. 2/10 Failure to collaborate (Do-it-all, I-know-everything mindset)
  • 11. “If I have seen further it is by standing on the shoulders of giants.” – Isaac Newton
  • 12. 3/10 Listening too much to customers (VOC obsessed)
  • 13. “Satisfied customers are not loyal customers.”
  • 15. “If everyone is thinking alike, then no one is thinking” - Benjamin Franklin
  • 17.
  • 18. 6/10 Not knowing when to stop “Creeping elegance”
  • 19. “It will be finished when it’s finished.” Michelangelo responding to a follow up call by a royal client.
  • 20. 7/10 “The boss is always right” culture
  • 22. Typical excuses not to innovate • We are busy with our work. • We have to catch up with our sales volume. • We can meet our goals with our current products. • I don’t have anyone to spare for that project. • That’s not the priority of our boss. • (Silently) “I won’t get promoted for doing that.”
  • 25. 9/10 Treating innovation as typical investment and work
  • 26. ATTENDANCE INCENTIVE IRR SCHEMES PAYBACK INNOVATION NPV ROI PERFORMANCE APPRAISAL Breakeven Analysis PUNCTUALITY
  • 28. IBM founder Thomas J. Watson Sr., "Fire you? Why would I do that? I've just spent $10 million educating you. Now let's talk about your next project.”
  • 29. "I did not fail 1000 times, I discovered 1000 ways how not to make a lightbulb.“ - Edison
  • 31. “Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.” – Sherlock Holmes
  • 32. Pitfalls in Managing Innovation 1. Failure to unlearn 2. Failure to collaborate 3. Listening too much to customers 4. Overuse of consensus 5. Failure to have fun 6. Not knowing when to stop 7. “The boss in always right” culture 8. Failure to create a crisis 9. Treating innovation as typical investment and work 10.Failure of imagination
  • 33. “Stay hungry, stay foolish”- Steve Jobs Stanford U. Commencement Address June 12, 2005
  • 34. Pitfalls of Managing Innovation Prof. Rene T. Domingo rtd@aim.edu www.rtdonline.com