This document outlines 10 common pitfalls in managing innovation: 1) failure to unlearn, 2) failure to collaborate, 3) listening too much to customers, 4) overusing consensus, 5) failing to have fun, 6) not knowing when to stop, 7) having a "boss is always right" culture, 8) failing to create crises, 9) treating innovation like typical investments, and 10) failure of imagination. The document provides examples and quotes related to each pitfall.