Meagan Goepferich of MoreThanaHomeschoolMom.com covers how bloggers should prepare their websites before starting to pitch brands. To see all of our speakers for 2018, go to FloridaBlogCon.com.

1. Meagan Goepferich
Blogger
Social Media Manager and PR Rep

2. - Easy to find contact info
A PR Rep does not have hours
to look for your contact
information. Make it easy to
find and skip the email form on
your site. Some PR reps need a
tangible email address.
- High Quality Head Shot
Show the company you are
considering working with who
you are. Take the extra time to
get a quality head shot made.
- Easy to find Search Bar
When I am seeking out a
partnership with an influencer I
will spend some time searching
their site for key information.
Make it easy to find.
Modernmami.com

3. cutefetti.com
- High Quality Bright Images –
When you click on Dawn’s site and her IG you are going to
see high quality bright images. As a brand, if I am looking at
her site I am looking at this wondering how she would
present my product.
My boss would say these are magazine quality images.
- Consistent quality –
Every image Dawn puts out is high quality and consistent
across all platforms. You won’t see lower quality images in
one area with lower quality in others. As a brand, when I
look at this I know that she holds her work to a high
standard and will do the same for my brand.

4. Raisingwhasians.com
- Social Media Buttons –
I can’t say enough for social media
buttons that are easy to find, go where
they need to, and can be clicked on
easily.
You wouldn’t believe how many sites I
visit that don’t have this going for them.
Please make sure you have social media
buttons accessible and linked correctly.
- Tabs for Reviews and Giveaways –
As a brand, when I look at your site, I
want to be able to find what I am looking
for to meet my promotion goals. I will
spend some time reading reviews and
giveaways to see what I am going to get
and how it will match the campaign and I
am recruiting for.

5. survivingateacherssalary.com
- Media Kit –
You do not need to have your
media kit on your site but
please make sure there is a
place for brands to see that
they can request your media
kit.
- As seen on –
This is a great feature that
shows brands that you have
experience building out a
campaign and getting ready to
work with the brand.
- Showcase your strengths. –
If you look, you will see that
Crystal features other areas
she blogs as well as featuring
items she sells in the sidebar.
Let a brand know what you
can do.

6. thesuburbanmom.com
- Email subscription box –
Some companies will sign up for
your newsletter. The goal is to see
what your newsletter campaigns will
look like when a brand purchases an
eblast with you.
- PR Tab –
It can be such a help for a rep who
has a massive list to work from to be
able to find all the information they
need in a hurry. A tab like this can
really help simplify things and get
you work.
- Ads you can exit –
Ads are a part of many influencer’s
strategy for monetizing. Make sure
you don’t have pop-ups that take
over the screen and make sure you
have the ability to exit any that
would take eyes off the content.

7. - Contact information
Include clear ways to contact you. The rep you are
dealing with may not be the rep you started with.
Positions change all the time. Make sure the person
your information is passed to can contact you.
- Stats
Some influencers will skip stats in their media kits if
they feel smaller. Don’t do that. There are brands who
will work with you if you are smaller but have an
engaged following.
- Services
Not every brand has a PR person who knows what you
can offer and where your most engaged platform is.
Give them a few options to consider when thinking of
working with you. Include a package deal because
some brands want to purchase a package instead of
picking certain items.
- Feature your strengths
Let brands know where you can best benefit them by
featuring your strengths in your media kit.
Goepicurista.com

8. mommysplaybook.com
- Have a board with your posts at the top!
Many of your PR reps are also social media
managers. They will be in charge of finding
content for the brand to share from your site.
Make sure to make it easy for them to find
your best work.
When I am scheduling for my boss, I will visit
these Pinterest boards in order to find high
quality content to share.

9. beautyandthebeets.com
About Me Page
- Real Image – Please don’t pick a picture of
you from 10 years ago. Either get head shots
done or have someone who is good with a
camera get a quality picture of you.
This image of Anna-Marie is so her! Spend
five minutes with her and you’ll understand.
- Be Real – It is so important to use this
space to introduce yourself in a fun way.
Brands want to see who the person behind
the site is and why they would be a good fit
to promote with.
- Do you have children? Does traveling make
you smile? Do you have pets? Knowing some
of these things can really help a rep out as
they are looking at you for a campaign.

10. simplytodaylife.com
Small Header – The header image of a site can be a
big distraction if you aren’t careful. Make sure that
when your site loads, the header doesn’t take over
the whole page.
Tool Bar – Her tool bar does a great job of letting a
rep know what they can expect from her site. If a
brand is only focused on one part of your business,
having this easily accessible information can help
them see if you are a fit.
Clean Side Bar – When a side bar is overly filled with
ads and information it can be a discouragement to
brands. A nice clean look can say a lot to your
professionalism. You can have things in your side bar.
Simply make sure that they are clean and well
organized.

11. Headings and Subheadings – Take advantage
of headings and subheadings. Not only will it
help you with SEO it will also help the flow of
the post. My boss loves headings and
subheadings because he loves the fact that
they are helpful for skimmers who won’t read
the entire post.
Take advantage of captions. – Because people
are skimmers, sometimes a caption on an
image can be a big help. It may not always be
practical but sometimes it will.

12. 1.Make sure contact information is easy to find.
2.Make sure you have a media kit or media information so
that you can provide it to a brand.
3.Make sure your site has a clean design that is easy to
navigate.