The document describes a simple and inexpensive internet marketing strategy involving blogging, social bookmarking, and article submission in a niche the author is passionate about, billiards. The author implemented the strategy in January 2008 and saw over 11,000 hits to their billiards blog that month, written after only setting up the blog on January 4th. They offer to help others understand and implement this strategy if interested, noting that passion for the topic makes content easy to write.