The Story of the
 Cheezburger
Ben Huh, CEO and Founder of Cheezburger




               @benhuh
@benhuh
From 1905
   @benhuh
January 11, 2007
      @benhuh
Sept. ’07: Buy ICHC
       @benhuh
FAIL Blog added 4/08
        @benhuh
60+ sites
20,000 user-created sites



          @benhuh
One of the world’s
 largest humor
  destinations.

       @benhuh
But WHY?



  @benhuh
Earth   Sun




              @benhuh
Media   Durty, nasty, dumb people




                 @benhuh
Google
Facebook
 Twitter

  @benhuh
What do these
companies have in
   common?

       @benhuh
Users create more
  content in 1 day than
the media does in a year.


          @benhuh
The Unwashed Masses
       @benhuh
Internet Culture will
produce Rockstars of
     Tomorrow.

        @benhuh
Crap is now gold
      @benhuh
Being weird doesn’t
mean you’re alone.
  Thx, Internet.

       @benhuh
Damn it.
  @benhuh
Stupid, Fad, Dumb,
What’s wrong with
    America?

       @benhuh
The bigger you get...
        @benhuh
Ignorers gonna... wut?
         @benhuh
Finding success:
It’s not a gold rush


         @benhuh
It’s matchmaking
      @benhuh
We are more likely to
advertise a business
    for free than
     ever before.

        @benhuh
But they won’t tell
   your story.
They’ll tell theirs.

        @benhuh
@benhuh
@benhuh
Diversity of:
  Sources
Perspectives
Engagement

    @benhuh
@benhuh
Institution of
popular culture
(Media-Driven)
     @benhuh
Embodiment of
Internet Culture
 (User-Driven)
      @benhuh
The Internet
      vs.
The Interwebs

     @benhuh
@benhuh
I consume,
therefore I Internet
        (verb)




        @benhuh
@benhuh
I participate,
therefore I am the
    Internets
       (noun)



       @benhuh
“I live in the
Intertubes”


     @benhuh
Money is only useful
 if you follow your
      dreams.

        @benhuh
Make the world happy
     everyday.


        @benhuh

The Story of the Cheezburger