The document discusses the new rules of public relations (PR) and earned media in the digital age. It emphasizes the importance of owned, earned, and paid channels and how PR professionals need strategies that blend these approaches, including using video, social media, and hands-on storytelling. Specific case studies are presented that achieved publicity goals through social media engagement and contests that encouraged sharing of personal stories. The role of the traditional press release is also discussed as still being important but now being just one part of a larger earned media strategy.
Last fall in my Principles of Strategic Communications class, I worked with four classmates in a mini-’agency,’ Pure Communications, to create and pitch a campaign for the 2008 Honda Civic Hybrid. We "pitched" our campaign with this powerpoint presentation to our professors and classmates at the end of the semester.
Disclaimer: this SlideShare presentation was created as a student project for the University of Wisconsin School of Journalism. This was used for educational purposes only.
Case Study: Successful Content Campaigns Without a Media BudgetDigiday
Joseph Assad, COO of PMK*BNC, presents a case study focused on creating entertaining and shareable content. PMK created a digital short for Audi, titled “The Challenge.” Leveraging the built-in fan base and consumer/media attention for an upcoming movie release, PMK successfully inserted Audi in the pop-culture conversation. With zero paid distribution, the video racked up around 5 million views in just 5 days, was ranked #1 on Reddit.com, and received over 400 million unpaid media impressions in top outlets across the country.
Last fall in my Principles of Strategic Communications class, I worked with four classmates in a mini-’agency,’ Pure Communications, to create and pitch a campaign for the 2008 Honda Civic Hybrid. We "pitched" our campaign with this powerpoint presentation to our professors and classmates at the end of the semester.
Disclaimer: this SlideShare presentation was created as a student project for the University of Wisconsin School of Journalism. This was used for educational purposes only.
Case Study: Successful Content Campaigns Without a Media BudgetDigiday
Joseph Assad, COO of PMK*BNC, presents a case study focused on creating entertaining and shareable content. PMK created a digital short for Audi, titled “The Challenge.” Leveraging the built-in fan base and consumer/media attention for an upcoming movie release, PMK successfully inserted Audi in the pop-culture conversation. With zero paid distribution, the video racked up around 5 million views in just 5 days, was ranked #1 on Reddit.com, and received over 400 million unpaid media impressions in top outlets across the country.
To reduce the chance of misfires and maximize results, leading marketers are using active social media listening. Through it, they can iterate and be informed by real time assessment of consumer reaction. But many are still not using this data or are underutilizing it and missing out. In this webinar, Nate Elliott from Forrester Research shares how progressive marketers are developing innovative ways to leverage social analytics to:
- Better target messaging and content
- Source and refine inspiring creative
- Improve media plans
- Identify and target key influencers
- React quickly to real time opportunities and threats
Is the future of modern marketing social sept 9 2014Bill Hobbib
Most marketers agree the future of social is now. Are you looking to connect all of your customer interactions in an end-to-end journey to drive greater marketing ROI? If so, it’s becoming crucial to integrate traditional marketing, digital marketing and social touch points.
This presentation will help you learn 4 keys for leveraging social with your modern marketing, including best practices for how to:
• Gain a comprehensive understanding of your customers, so you can tailor marketing based on your customers’ real behaviors in social
• Drive better business results by listening, creating and publishing compelling content, and better engaging customers with that content
• Uncover new customers in social that have the same interests as your current customers through look-alike audiences
• Drive higher ROI from your overall marketing mix by combining social with modern marketing
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
Making Dollars and Cents of Social Media: Part 2Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
How to leverage your website to achieve your organization's goals.pdfTechSoup
In this webinar Co-Founders of TappNetwork share how to determine your organization's top goals, identify how your website can be used to achieve your goals. and more.
Crowdfunding has grown increasingly popular in the nonprofit sector over the past few years, thanks to the Internet and crowdfunding platforms like Kickstarter and Indiegogo. The question on every non-profit, charity and fundraiser’s mind is “can crowdfunding really raise a lot of money for my cause?” The answer is yes - if you do it properly.
Christopher Charlesworth, co-creator of the CSI Catalyst crowdfunding platform for social good, co-lead a workshop on crowdfunding at Toronto Net Tuesday on October 8th, 2013. Chris explained the fundamentals of crowdfunding, what it can mean for nonprofits, and shared tips and strategies on how to plan a successful crowdfunding campaign.
You can watch a recording of the event on TechSoup Canada's YouTube channel: http://www.youtube.com/watch?v=YlzzeKQi6bc
Or read a summary of the event's key takeaways at http://www.techsoupcanada.ca/en/community/blog/intro-to-crowdfunding-for-nonprofits
The nonstop flood of status updates, tweets, pins, snaps, and posts in today’s super-charged social environment presents a challenge for brands to break through the clutter and meaningfully engage with customers. The power of social media is well documented, but how can marketers connect the dots and effectively interact with customers in such a fast-changing space? In this deck, discover key strategies for businesses to increase brand loyalty through social engagement.
Crowdfunding is being rapidly embraced by the Nonprofit sector, even as the toolset continues to grow and develop within Canada.
Recently the department of Employment and Social Development Canada commissioned the Centre for Social Innovation and HiveWire to produce a guidebook in support of the sector's use of this important tool. At this even we'll highlight key learnings from the guide, as well as provide an opportunity to access the crowdfunding experts responsible for its creation.
What you will learn: Key highlights from the guide will inform your own crowdfunding efforts. Learn key information, best practices, and what to avoid. Understand how crowdfunding is rapidly evolving within Canada and how your organization may take part. You'll also receive a download link to the complete free 40+ page crowdfunding guidebook.
Demonstrate ROI from successful completion of Social Media Strategies Training for Key PHFH personnel such as the ability to continuously raise awareness of the work Habitat delivers to the local community and the great need that continues to exist mobilizing target audiences to action: donate, volunteer, advocate.
To reduce the chance of misfires and maximize results, leading marketers are using active social media listening. Through it, they can iterate and be informed by real time assessment of consumer reaction. But many are still not using this data or are underutilizing it and missing out. In this webinar, Nate Elliott from Forrester Research shares how progressive marketers are developing innovative ways to leverage social analytics to:
- Better target messaging and content
- Source and refine inspiring creative
- Improve media plans
- Identify and target key influencers
- React quickly to real time opportunities and threats
Is the future of modern marketing social sept 9 2014Bill Hobbib
Most marketers agree the future of social is now. Are you looking to connect all of your customer interactions in an end-to-end journey to drive greater marketing ROI? If so, it’s becoming crucial to integrate traditional marketing, digital marketing and social touch points.
This presentation will help you learn 4 keys for leveraging social with your modern marketing, including best practices for how to:
• Gain a comprehensive understanding of your customers, so you can tailor marketing based on your customers’ real behaviors in social
• Drive better business results by listening, creating and publishing compelling content, and better engaging customers with that content
• Uncover new customers in social that have the same interests as your current customers through look-alike audiences
• Drive higher ROI from your overall marketing mix by combining social with modern marketing
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
Making Dollars and Cents of Social Media: Part 2Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
How to leverage your website to achieve your organization's goals.pdfTechSoup
In this webinar Co-Founders of TappNetwork share how to determine your organization's top goals, identify how your website can be used to achieve your goals. and more.
Crowdfunding has grown increasingly popular in the nonprofit sector over the past few years, thanks to the Internet and crowdfunding platforms like Kickstarter and Indiegogo. The question on every non-profit, charity and fundraiser’s mind is “can crowdfunding really raise a lot of money for my cause?” The answer is yes - if you do it properly.
Christopher Charlesworth, co-creator of the CSI Catalyst crowdfunding platform for social good, co-lead a workshop on crowdfunding at Toronto Net Tuesday on October 8th, 2013. Chris explained the fundamentals of crowdfunding, what it can mean for nonprofits, and shared tips and strategies on how to plan a successful crowdfunding campaign.
You can watch a recording of the event on TechSoup Canada's YouTube channel: http://www.youtube.com/watch?v=YlzzeKQi6bc
Or read a summary of the event's key takeaways at http://www.techsoupcanada.ca/en/community/blog/intro-to-crowdfunding-for-nonprofits
The nonstop flood of status updates, tweets, pins, snaps, and posts in today’s super-charged social environment presents a challenge for brands to break through the clutter and meaningfully engage with customers. The power of social media is well documented, but how can marketers connect the dots and effectively interact with customers in such a fast-changing space? In this deck, discover key strategies for businesses to increase brand loyalty through social engagement.
Crowdfunding is being rapidly embraced by the Nonprofit sector, even as the toolset continues to grow and develop within Canada.
Recently the department of Employment and Social Development Canada commissioned the Centre for Social Innovation and HiveWire to produce a guidebook in support of the sector's use of this important tool. At this even we'll highlight key learnings from the guide, as well as provide an opportunity to access the crowdfunding experts responsible for its creation.
What you will learn: Key highlights from the guide will inform your own crowdfunding efforts. Learn key information, best practices, and what to avoid. Understand how crowdfunding is rapidly evolving within Canada and how your organization may take part. You'll also receive a download link to the complete free 40+ page crowdfunding guidebook.
Demonstrate ROI from successful completion of Social Media Strategies Training for Key PHFH personnel such as the ability to continuously raise awareness of the work Habitat delivers to the local community and the great need that continues to exist mobilizing target audiences to action: donate, volunteer, advocate.
Presented by Mitch Germann, Vice President, Edelman Digital, Seattle, and Dennis O'Malley, VP, Global Services, Moxie Software. Moderated by Bill Boyd, Founder of IABC's Morning Manager Series.
Presented by Andy Boyer, Co-Founder of Relaborate; John Jerome, President, Jerome & Associates and David Weidner, Founder, CEO, Clever Rain Technologies, Inc.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.