1) The document discusses a proposed software-as-a-service that uses artificial intelligence to automate digital advertising campaign management and decision making. 2) Currently, digital advertising requires constant attention and many marketing analysts to optimize investments, leading to high costs and fragmented data across platforms. 3) The proposed solution would integrate data from various sources, provide insights and recommendations, and allow the AI to automatically change campaign strategies and test variables like website layouts.

1. Marketing Analytics and decision making with AI.
Welcome! 01

2. The Problem
Digital Advertising is “High Maintenance”
To succeed with an online campaign, working with direct marketing or in platforms like
Google Adwords and Facebook Ads, demands full attention every day and every hour to
make sure you will have best results in your campaign.
People
We have so many data today. To have a good campaign management even for a simple
e-commerce website we end up needing lots of Marketing Analysts to help us to make
decisions and optimize our investments. Although it works, they are not available 24/7
and can be expensive.
Fragmented Data
Lots of hours of work are wasted just to compare data from one platform to another,
many PowerPoint presentations and Excel Spreadsheets later we take our decision
losing lots of money every month.
02

3. The Solution
An online Software-as-a-Service that uses Artificial Intelligence to take
automated decisions changing campaign strategy based on the data from the
advertising platforms, websites, apps, points-of-sale or anything else that gives
us data about the campaings and customers.
03

4. The market
Online Advertising
If we think to start just with Online Advertising, we see an astonishing
growth from less than 20 billion US Dollars from 2006 to almost 70 billion
in 2016.*
Other Opportunities
With the Internet of Things, we will have many new opportunities to
analyze and customize advertising efforts for existing clients.
* Source: Source: IAB/PwC Internet Ad Revenue Report, HY 2016 04

5. Our Product consists of:
Dashboard integrating all data from all sources
(E.G. Website, Google Adwords, Hubspot, CRM, Facebook Ads, Social Networks and more...)
AI backend that gives insights and can take decisions automatically if authorized
I dream that this AI will even change the website layout to do A/B testing and customize the experience of every single customer.
Data Visualization Revolution With Virtual Reality
For us is not enough to give information and intelligence, how we show this information is really important too. Imagine seeing the most sold products with their
reports in a virtual world!
Assistant APP that helps you to make decisions and find out where to invest
You won’t need a team just to manage your campaings online.
05

6. Generating Revenue
Monthly payments depending on how much investment is made online. With
more processing from our servers we will increase the price based on usage.
From $200 dollars per month, even small business will be able to take advantage
of our solution.
06

7. Our clients
At this moment, we focus on companies that advertise online first, and as a secondary
target is the Ad Agencies.
Our analysis is now made by humans and we are on the way to make our system to
learn with our behavior, when we succeed and when we fail.
When we have the size we see the company managing also brick and mortar points of
sale with the rise of the Internet of things.
07

8. Integration with what already exists
Instead of focusing on creating our own tools for what already exists, we have the
strategy to integrate everything with our system.
CRMs, Advertising Platforms, Marketplaces, Marketing Automation tools,
you name it… We integrate and analyze everything.
08

9. Little competition
We’ve seen companies that are doing something similar, like Adgorithms
(http://adgorithms.com/) for instance, but we believe that we can make an approach
that will make it possible not to just optimize what you already have, but to start
something new. Online Ads are just the start, there are many other things that we
focus to analyze.
09

10. Too much information!
We all know that our analysts are overwhelmed in information, and this won’t get
simpler with time, it will get much, much worse. That where we fit. We will make
companies have smart insights and decisions, not just information or data.
10