With the significant advancements in technology, Artificial Intelligence (AI) is revolutionizing many business aspects. This also includes the rapidly flourishing eCommerce industry. AI is helping businesses achieve more by providing relevant and accurate information to the business owners and marketers. With this emerging new technology of Artificial Intelligence, a lot can be done for eCommerce development. To know more visit at https://www.thinktanker.io/blog/15-ways-artificial-intelligence-is-helping-ecommerce-marketers.html

1. 15 Ways Artificial Intelligence is
Helping eCommerce Marketers

2. With the significant advancements in technology,
Artificial Intelligence (AI) is revolutionizing many
business aspects. This also includes the rapidly
flourishing eCommerce industry. AI is helping
businesses achieve more by providing relevant and
accurate information to the business owners and
marketers. With this emerging new technology of
Artificial Intelligence, a lot can be done for
eCommerce development.

3. In this article, we will explore15 ways Artificial
Intelligence is Helping eCommerce Marketers to grow
the business:

4. 1. Web Analytics Tools
AI helps business owners and marketers to gather and
organize data from various places within seconds. The
marketers use these resources for multiple marketing
aspects, including providing a better user experience to
the customer. One way to get this data is through web
analytics tools that allow the eCommerce marketers to
gather information from their eCommerce websites
and make necessary changes or improvements.

5. 2. Data Analysis and Prediction
AI tools can be used in many different ways. Some
use it to analyze data for predicting what product will
be highly in demand at a particular time.
Simultaneously, some apply it to finding new ways of
advertising the product by analyzing the data.With
the help of the data they have, the eCommerce
marketers can easily understand why a particular
product is not making any sales.

6. Data mining involves taking data from different
sources and finding out profitable trends. Some
of the factors considered by artificially intelligent
software include the price of the product.
Manufacturers and retailers use this type of
analysis to determine the right niche for a
particular product and whether it is lucrative
enough to stay in the market.
3. Data Mining

7. 4. Customer Segmentation
The most popular AI software programs are
helping e-commerce to improve sales figures. The
software will allow e-commerce marketers to
segment their customer base into different
groups, which will enable them to target
customers by region, age, browsing habits, and
other factors. This is similar to what companies
like Pepperjam and Lexmark use to separate
customers into different categories for marketing
purposes.

8. 5. Transferring Data
Between Retailers
Data is becoming more important to online retailers. Managing customer data,
securing and transferring data between retailers, and analyzing it are things an
online retailer needs to be successful. Taking advantage of a tool that enables one
retailer to receive data from another retailer allows the retailer to save time and
effort and receive real-time data to make decisions. This tactic allows targeting a
narrow customer base for specific products to sell online.

9. 6. Voice Recognition Software
How does voice recognition software help E-commerce marketers? One example
would be to allow a customer to speak to a live representative. Say, for example, a
person calls a company and asks a question about a particular product. If the
software has a voice recognition feature, the customer will be able to speak to a
live agent, and that agent will be able to answer the question that the person had.

10. 7. Telemarketing
AI is also helping E-commerce marketers through
telemarketing. In today’s competitive marketplace,
sales are the biggest challenge, and companies
need to stay ahead of the competition by any
means necessary. By having a sophisticated
system, telemarketing can be done effectively
without the cost. With the advent of voice
recognition software, all it takes is for a sales
representative to use it and then say the right
thing to get the job done, instead of the old
practice of cold calling.

11. 8. Product Search
If you have an eCommerce business, you most
likely use a search engine such as Google, Yahoo,
or MSN to locate products and services available to
your customers in your area. What you may not
know is that search engines are not the only place
to find relevant information. Artificial intelligence
can index the material on the web so that you do
not need to search for it physically. Product search
is much more comfortable and convenient when
you have the right tools.

12. AI helps marketers by making it easy for you to make
sure that your customers receive the personalized
service they expect. If your website is confusing, does
not have enough contact information, or do not
provide all of the necessary contact information. You
are defeating the purpose of having a website. To
deploy advanced and excellent customer service in
your site through AI, hire a suitable ecommerce
development company.
9. Customer Services

13. 10. Search Engine Optimization
SEO is becoming more important to any successful
online business. By increasing your visibility in the
search engines by implementing SEO into your
website design, your business will enjoy a boost in
traffic in terms of visitors and overall sales. The same
holds true when it comes to content and your target
audience. However, without SEO, you are just
spinning your wheels.

14. 11. Search Engine Ranking
Search Engine Ranking plays another important role
in driving customers to your website or eCommerce
platform. An AI search engine system will make sure
your website ranks well in the search engines. That
way, you will get more traffic and more sales.
Additionally, these systems will provide the kind of
personalized service your customers are demanding.
If you want your business to grow in online
marketing, you must consider investing in an artificial
intelligence SEO system.

15. 12. Lead Generation
Artificial intelligence has a huge impact on businesses in terms of their overall
profits. As I mentioned earlier, SEO can be a difficult thing to master, and when you
have a system that makes it easy, you can’t afford to lose it. Because of how quickly
search engines can index websites, you can gain huge leads from the search
engines in very little time. Combine both of these things, and you have a powerful
marketing tool that will put your e-business on the map.

16. 13. Business management
Retailers and marketers are turning to artificial
intelligence because it makes managing their
business much easier. When you use combined
marketing tools for your system operations,
these tools allow your eCommerce business to
run more effectively and with less effort. It is no
surprise that many companies are already taking
advantage of artificial intelligence in their
business operations to better and cost-effective
results.

17. Another way artificial intelligence is helping e-
commerce marketers is in the realm of prediction.
Marketers use this technique to determine whether
or not to drop a particular product line. Or they may
decide to carry on selling certain items. Again,
marketers need to have a much more complete
picture of their customer’s buying. For example,
Google recently purchased the AI company Calico,
which makes smart, eye-catching clothing.
14. Market prediction

18. 15. Cost-effective tools
Overall, the best AI tools are those that don’t cost too
much. They can be downloaded for free from the
Internet and are easy enough for any marketer to use.
Even if you don’t want to purchase the available
artificial intelligence software, you’ll still find many
applications that will make your life easier. These
cheap softwares are also useful for increasing your
business’s profitability without any significant
investment in marketing.

19. Concluding Remarks:
Many companies these days invest a lot of money in research and development. They also
spend a lot of money hiring professionals who are knowledgeable about marketing, but AI
software’s can decrease your load. Your eCommerce business can be enhanced by only
using the best available technologies in the market. Hire a suitable website development
company that is well versed in the latest technologies including AI.

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