Samsung SDS Nexshop Marketing is a DOOH solution that uses real-time consumer data to accurately target ads, measure advertising effectiveness, and enhance the customer experience. It collects data through video analytics, Wi-Fi scanning, and interactions to build customer profiles and match ads. Advertisers can analyze reports and indexes in the Nexshop Dashboard to better understand customers and improve advertising performance.

1. Samsung SDS Nexshop Nexshop Marketing is a DOOH solution that provides multiple
differentiators for accurate ad targeting and enhanced advertising revenues, as well
as for increased consumer experience and engagement. Our solution quantitatively
measures advertising effectiveness using real-time consumer data while efficiently
delivering ad messages through a positive customer experience service.
Samsung SDS
Nexshop Marketing:
Understanding Your
Customer Made Easy
“CX Service”
AD
SERVICE
FOR
PUBLISHER
Customer Data
Analytics & Ad
Matching Algorithm
Targeted Advertising
Customer Data
Analytics & Ad
Matching Algorithm
Ad
Targeted Ad &
Audience
Measurement Report
Ad Attention
Audience Measurement Analytics Engine
1
3
2
4
INFO
PROMO
Touch point

2. Copyright © 2016 Samsung SDS America, Inc. All rights reserved.
ABOUT SAMSUNG SDS AMERICA, INC.
Samsung SDS America (SDSA) is the U.S. subsidiary of Samsung SDS, a $7B global software solutions
and IT services company. SDSA helps companies optimize their productivity, make smarter business
decisions, and improve their competitive positions in a hyper-connected economy using our enterprise
software solutions for mobility, security and advanced analytics.
CONTACT US
To learn more about Samsung SDS Nexshop Marketing visit www.samsungsds.com
or email us at bd.sdsa@samsung.com.
DIFFERENTIATORS
Data Collection
Learn more about consumer profiles
by measuring traffic flow through
video analytics and Wi-fi Scanning
Nexshop Dashboard
Analyze data to better understand
customers and advertising effectiveness
with detailed reports and indexes
Ad Matching
Align your ads with customer profiles to
get the best possible results from your
media investment
+ +
+ +
Ad
recommen-
dation
Ad
schedule
Machine
learning
DOOH
index
Customer
reaction
data
Heat Map
Video data
analysis
Wireless
device
detection
Customer
interaction
information
Context
collected by
exterior API