David Johnson, Sarah Bowers & Kyra Bouttell are pitching a 3-5 minute short fantasy/comedy film called "A Modern Day Cinderella". It would be targeted towards teenage girls similar to films like Mean Girls and Clueless. They envision it being shown as an extra on DVDs for Mean Girls 2 and being marketed at short film festivals, online, and through a website. Audience research found that 87% of their target audience likes chick flicks and 79% likes fantasy/fairytale films. They also found that 91% of girls and 38% of boys surveyed said they would consider watching the film.

1. David Johnson, Sarah Bowers & Kyra Bouttell

2. We are pitching a short film idea to be about 3 – 5 minutes long.

3. Genre – Fantasy – Chick Flick

4. Basic Plot – A Modern Day Cinderella

5. Cindy

6. Comparative TextsWild Child / St.Trinians / A Cinderella Story / Mean Girls / Clueless / Angus, Thongs & Perfect Snogging.

7. Where will it be seen?DVD Extra consideration for Mean Girls 2.

8. How is it going to be marketed?Posters at short film festivals, on the internet, at the Mean Girls 2 premiere? And through a website e.g. www.virginshorts.com and many more

9. Audience Profile

10. Audience Research EvidenceMost of our audience enjoyed comedy/fantasy, and the idea of a ‘chick flick’ as our audience is mainly teenage girls. Films such as ‘Mean Girls’ were a favourite with our audience, and our modern day Cinderella would be similar to this.87% liked chick flicks79% liked fantasy, fairytale films

11. Audience Research EvidenceThe audience can relate to the characters like for example the minor male audience watching the film can relate to the prince and aspire to be him.We asked 100 boys who would consider watching this film and 38 said they would.The female audience can aspire to be Cinderella.We asked 100 girls who would consider watching this film and 91 said they would.

12. Thank you for listening.