How to pitch a gaming project to investor or publisher? Is there any difference between written and verbal pitching? How can you prepare for negotiations? What should you know before the meeting and how to make an impression? Are there any tips for talking to some specific companies?

1. P I T C H H A P P E N S .
H O W T O P I T C H A G A M E A N D W H Y I N D I E
D E V E L O P E R S FA I L I T
E L E N A L O B O VA , A C H I E V E R S H U B

2. P U B L I S H E R D E V E LO P E R

3. We’ll come back with a feedback
in few… centuries!

4. I can give you a feedback and ask
for a build!
… and we can do it 100 times

5. Can you please share your build
…to these 100 emails?
…and a budget plan
…and a market research
…and your profits forecast
…and a plan of updates for
the next 50 years?

6. Everything is great but it just
doesn’t feel right

7. You’re a publisher, right?
Please have a look
at my amazing game!
Sure!

8. It’s a hard core 3D
multiplayer PC shooter…
but…

9. It’s a hard core 3D
multiplayer PC shooter…
but…

10. K N O W Y O U R P U B L I S H E R

11. Please have a look at
my amazing game,
it would fit your
portfolio well!
K N O W Y O U R P U B L I S H E R

12. Oh you’re from Ketchapp!
Great, let me tell you
about my awesome game!

13. Oh you’re from Ketchapp!
Great, let me tell you
about my awesome game!
It’s about the
squirrel in the space…

14. 2 0 M I N U T E S
L AT E R
…so, what do you think?
That’s great, but I’m
an office manager

15. P I T C H T O T H E R I G H T P E R S O N

16. Oh you’re from Ketchapp!
Can you please let me know,
who is the right person to pitch
the game to?
P I T C H T O T H E R I G H T P E R S O N

18. I N D I V I D U A L I Z E T H I S

19. The owners of
mobile phones
Who is the target
audience of your game?

21. 20-30 y.o. men who are
the fans of My Little Pony
Who is the target
audience of your game?

23. Based on a research, these
are 20-30 y.o. men who
like science fiction
Who is the target
audience of your game?
K N O W Y O U R TA R G E T A U D I E N C E

25. B E S H O R T A N D C L E A R

26. This is a clone of
Candy Crush

28. This is a mix of Monument
Valley and Counter Strike
with narrative gameplay and
steampunk art.
And everything is in space

30. D O N O T O V E R C O M P L I C AT E

31. This is a multiplayer winter
fishing simulator for mobile
devices
D O N O T O V E R C O M P L I C AT E

32. M A K E S U R E Y O U R T E X T I S
• G R A M M AT I C A L LY C O R R E C T ✔
• S T Y L I S T I C A L LY C O N S I S T E N T ✔
• P O L I T E ✔
• H O N E S T ✔

33. We can scale the budget
for your needs

35. A D D B U D G E T

36. We need this $ before soft
launch and this $ to this $
before Global Launch
A D D B U D G E T

37. A D D B U D G E T

38. We don’t have any art yet,
but imagine that here is
a castle…

40. S H O W A R T

41. We don’t have money
to hire an artist, that’s why
we created only one level
with proper art
S H O W A R T

42. We don’t have a playable
build yet, but I can show
you screenshots

44. Here is our build, but
please be patient
for the first 40 minutes,
that’s when all the fun starts!

46. L E T T H E M P L AY

47. Here is a short video
and a build. It’ll take you
just a couple of minutes
to feel the gameplay!
L E T T H E M P L AY

48. This game is an experiment.
Most of the team doesn’t even
believe it’s gonna earn money…

50. We all have our regular jobs,
we won’t leave it for making
this match3 title.
I dream to work for Blizzard…

52. We are ready to put all
our energy and passion
in making this game a success!
B E PA S S I O N AT E

53. It’s not you, it’s me…

54. It’s not you, it’s me…
• We don’t have enough time / money for one more
project now
• We don’t have experience with this genre
• We already have too many games of this genre
• We look for more creative mechanics
• We look for more proven mechanics
• We’re changing our strategy
• We’re changing our office
• We’re changing our coffee beans

55. T H A N K YOU !
Deal!
E L E N A L O B O VA
F O U N D E R
A C H I E V E R S H U B . B I Z
F B : @ G A M E A C H I E V E R S H U B