This document analyzed sentiment data from comments on three mobile games: Farmville Tropic Escape, Hit It Rich, and Poker. For each game, it identified the top words used, the distribution of positive, neutral, and negative sentiment scores for sample comments, and time periods with the most user engagement based on likes and comment threads. Recommendations for each game included fixing bugs, adjusting difficulty levels, highlighting popular features, and focusing customer support and bonus offers around peak engagement hours. The analysis aimed to understand user sentiment and demands to improve product impact and business performance.

1. Paglinawan, Julie
Fernandez, Rachel
Gayo, Ivy
Analyst
Marketer
Solitaire player
Data Saiyans
Tackling Facebook data for you

6. launched July 2007
300 M users

7. launched July 2007

8. 37 NOTIFICATIONS
FARMVILLE

9. Sentiment
Analysis on
Mobile App
Games

10. Why look into
Sentiments?
To make sure
that the
business is built
for its
customers.

11. To be able to identify
the demand and fuss
in the market in
creating stronger
product impact.

12. ● What is the
sentiment per
comment and game?
● When is the best
time to post?
● What are the
most commonly
used words?
● What do users
want?

14. Likes and Shares correlation per Game

15. Taking a look at the Data

16. Taking a look at the Data
Count of Reactions and Comments per Game

18. The challenges in the Data
Imbalanced Data set Balanced Data set
Comment Thread Distribution

19. The challenges in the Data
How it was solved:
By applying SMOTE( Synthetic Minority Over-Sampling
Technique)

21. The challenges in the Data
Handling comments
that are not in
English
How it was solved:
By using the corpus “words “
which contains the list of
English words.
nltk.corpus.words
Non english words are
then dropped.

22. Machines doing the heavy Work
87% accuracy score from
the balanced data set
39%Average Precision
Results from Random Forest
Classification only

23. TOP 20 Most Important
Features
Out of 543features made
from vectorization and
Sentiment Intensity
Analyzer, here are the most
Important features that help
explain our model.

24. What’s in it for the

25. Compound SCORES
● 47.4% Positive
● 36.6% Neutral
● 16.0% Negative
● 73.2% Positive
● 20.5% Neutral
● 6.3% Negative
● 49.2% Positive
● 38.5% Neutral
● 12.3% Negative

26. Top 20 most talked about
Farmville Tropic Escape
most common words

27. FVTE, Score Distribution per
Comment
Comment Message Pos Neu Neg Likes
the friendships i have built in this game is amazing! our club is a
big family! thank you for bringing strangers together to enjoy a fun
game
0.63 0.37 0.00 0
why is my cruise say it’s loading but .... no cruise ship 0.00 1.00 0.00 2
never got did everything zynga recommended. oh well my club
tells me it's not that fun anyway lol
0.37 0.48 0.15 10
zemi is a scammer , i log in every day and he never gives me the
big gift whatever it is lol
0.00 0.77 0.23 8
miss my lighthouse. even if the landmarks are full time. earned it
??
0.00 0.76 0.24 5
farmville: tropic escape i've earned the extra 5 days! woohoo!! 0.56 0.44 0.00 5

28. FVTE, Sentiment Deep
Dive
Generally we get more Engagement in
the afternoon to early in the evening.

29. Top 20 most talked about
Hit It Rich's
most
common
words

30. HIT, Score Distribution per
Comment
Comment Message Pos Neu Neg Likes
this is a waste of time you can extend it till 2050 and we still want be
able to complete it
0.28 0.46 0.26 27
thank you for the brkfst coins. 0.71 0.29 0.00 1
please give me back my old hit it rich on facebook thank you 0.68 0.32 0.00 11
we would enjoy it more if we could get some big hits and non
duplicate cards.
0.29 0.71 0.00 9
because we are all gluten's for punishment. 0.00 0.24 0.76 0
btw...i will never play your slot ventures again 0.00 1.33 0.67 0
i've lost quite a bit today to and haven't moved once on path to
riches. ðÿ™„ðÿ™„
0.27 0.53 0.20 0

31. HIR, Sentiment Deep
Dive
2AM, 7PM and 8PM are the significant
hours with the most engagement

32. Top 20 most talked aboutPOKER's most common
words

33. POKER, Score Distribution per
Comment
Comment Message Pos Neu Neg Likes
hand one with with 3 pairs 10 kicker 0.52 0.48 0.00 56
bots will bet heavily knowing the river card. they are thick in zynga. 0.00 1.00 0.00 14
let's play some poker! love playing against people that have no
clue! ðÿ¤£
0.64 0.36 0.00 9
straight flush beats any full house. 0.64 1.36 0.00 0
go in hell corupted mafia 0.00 0.18 0.82 0
stopped playing to much cheating going on 0.24 0.20 0.57 1
but is it really a bad beat when the hands are predetermined? 0.34 0.29 0.37 0
if hand 2 makes any bet at the flop, turn, or river, they win. no way
hand 1 calls.
0.55 0.32 0.13 1
result is good i won lots hands 0.75 0.25 0.00 2

34. POKER, Sentiment Deep
Dive
5PM has the most engagement about
301 likes and 62 comment threads.

35. Journey through TIME

37. RECOMMENDATION
FVTE
● Fix app Bugs.
● Less Game Difficulty
● Less Game Goals
● High chances of user engagement every
3PM to 8PM
● Slight increase in positive Sentiment
trend on April 20 when page owners
posts about lava rocks, cruise and how
users can meet on other players.

38. RECOMMENDATION
HIR
● Breakfast coins
● Bring back classic version
● Getting the new card
● Freaki tiki feature
● Load time
● HIT peak hour is every 8PM for user
enaggement

39. RECOMMENDATION
POKER
● Fix game bugs/bots
● Provide quick and efficient customer
service for missing chips/tokens
● People are looking forward to friday free
tokens/chips
● Bring back the classic version
● High chances of user engagement every
5 pm