The document provides background information about two graphic designers, Markus and Josh, who graduated from Algonquin College in 2015. It discusses their different educational backgrounds and how they realized they worked well together. It introduces them as "The Dream Team of 2015" and indicates they will provide graphic design services. The rest of the document appears to include examples of their work and rationales for advertising campaigns they created for various clients.

1. Port
folio
20152015 20152015

2. The
About Us
Well hey there. Our names
are Markus and Joshua.
Josh is the cool looking
one on the right. Markus
is the dork on the left. I
don’t think Markus fully
agrees with that statement.
Either way, welcome to our
portfolio. How about a brief
background about us.
For starters we are both
students at Algonquin
College graduating in June
of 2015. Markus went into
Advertising and Marketing
right after high school. Josh
on the other hand went into
law. Obviously after much
deliberation he decided
to switch to the same
program as Markus. Don’t
think it was an easy switch.
After all he was shamed
into the idea that he was
going to become a blood
sucking parasite preying
on innocent consumers for
their money (thanks Mom).
Markus and Josh work
extremely well together.
Like fire pits and lighter
fluid (no students were
injured during the creation
of this portfolio). Josh tries
to design, Markus tells
him to stop. Markus tries
to write, Josh proofreads
everything he shows him.
Eventually they realized
that they should join forces.
Not because of their crazy
love for the same things,
such as The Simpsons and
grilled cheese, but because
of their joint potential. So
just like that, ebony and
ivory came together to
create content in perfect
harmony. The result? The
Dream Team of 2015.
WriterDesigner WriterDesigner

3. Converse
City Of Ottawa
French’s
Costco
Retron
Fiat
Travel Mexico

4. Rationale
Versions
Client: Converse
Target Audience:
Basketball enthusiasts
aged 18-30
Insight: Everyone can do
better.
Rationale:
An icon known around
the world, Converse is
a name that everyone
knows. Seeing as they
just celebrated 100 years
back in 2008 we wanted
to bring back what they
started out as. Basketball
shoes. In a sport where
Nike dominants the market,
we want people to see the
potential Converse always
had and still has to this
date. But how could we do
that effectively?
After much research we
came to find out that
originally the great Michael
Jordan was supposed
to take a sponsorship
with Converse, but got
thrown more money from
another shoe company.
That company shall remain
nameless. Needless to
say MJ took the deal, and
Converse was left to die by
the court side. This is our
way of bringing the brand
back into the game.
1.0 2.0

5. Michael Jordan is a
legend. A master of all
things basketball, but even
he could have used a
boost to up his game.
Imagine him being one of
the top 25 players instead
ofof merely top 50. Four
Olympic golds instead of
two? Totally achievable.
He could have even been
made player of the
millennium instead of the
century. But how could
hahave this been made
possible? More practice?
Hours watching past
basketball legends?
Protein shakes? Nope. Just
a pair of Converse.
Better
Requires
The Best.
Final

6. Rationale
Versions
Did you know that continuos use of a keyboard
can cause injuries such as carpal tunnel,
sprained wrists, and even broken arms due to a
syndrome known as “rage quitting”? Is that
really an acceptable way to get injured? Give
your child a sporting chance and help them live
a healthy life involving sports, real sports.
This wasn’t done
playing soccer
Client: City of Ottawa
Target Audience:
Parents with children
between the ages of 5-16
Insight: Video games
don’t cause real injuries to
be proud of.
Rationale:
Almost in every household
video games can be
found. They are no longer
a toy that just your friend
had. They are now a toy
that almost every young
child will grow up with.
Unfortunately children now
opt to play these boob
tube games instead of
going outside and getting
physically active.
The City of Ottawa wants
to help. They want parents
to utilize the services
provided to help get their
kids get out and be more
active. Our approach to
the whole matter is that no
matter where a child goes,
an injury could happen.
When a child stays indoors
however, the injuries
acquired there are just
plain stupid. They aren’t
even real injuries.
1.0 2.0

7. Wouldn’t you rather have your child
playing sports and getting active
instead of staying indoors and
developing a case of Nintendonitis
or Acute Controller Thumb? Lucky
for you The City of Ottawa offers a
sure fire remedy perfect for all cases
between the ages of 5-16. Drop in
sport nights are now available at
your nearest local community
centre and are free of charge. So
go ahead and start giving your
child the chance be a real athlete
playing real sports.
Final

8. Rationale
Versions
Client: French’s Mustard
Target Audience:
Moms aged 28-40
The Insight: Mustard
is more dignified than
ketchup.
Rationale:
What is your favourite
condiment? Ketchup?
Relish? Mustard?
Everyone has their opinion,
and frankly we feel that
mustard isn’t as popular
as it could be. After all
the majority of hamburger
eating consumers will
choose ketchup over
mustard based on our
research. That makes us
feel like there is no more
love for the yellow guy.
Why is that?
After copious amounts
of research we found out
that ketchup is the “safe”
choice. Why? Because it is
known to be sweet. So that
made us think that mustard
has more zing. It has an
attitude that cannot be
matched. After looking into
that even more we came to
the conclusion that ketchup
at one point tried to have
more attitude. So we opted
for a different tack. Making
fun of our long time friend,
ketchup.
1.0 1.1

9. 2.0 2.1
2.32.2
Atleast we don’t look,
the same way we sound
Final

10. Member
Visitor
RationaleClient: Costco
Target Audience: Male
and Female aged 25-40
Insight: People shop at
Costco in groups
Rationale:
Costco doesn’t really need
to advertise. Everyone
knows what they are known
for. Even their hotdogs are
famous. So what do you
give a brand that literally has
everything going for it?
The C Social is our answer
to this question. We realized
that shopping at Costco is
a social affair. If you have
a membership you tend to
ask friends who don’t if they
want to come along. Vice
versa for those who don’t
have one. So we thought of
a unique solution for those
who don’t have friends. Wait,
let us reword that. Those who
don’t have friends who have
Costco memberships.
In a nutshell this app will
connect users through an=
easy to understand interface.
Already registered Costco
members can post when their
next shopping trip is going
to be, and non members
can request to meet them at
the location and shop. Non
members will have 5 free
visits per year, and at the
end of the 5 visits, they will
be offered a 10% discount
on their own membership.
Already registered Costco
members who sign up to be
“hosts” will receive exclusive
coupons and a reward
system that will be utilized
based on the non members
experience with that member.
In the end we feel that
everyone should experience
how awesome Costco is, and
this is a step in that direction.
Member
Costco members, go here
to become a buddy.
Not a member? Need to
shop at Costco? Find a
buddy here.
1.1 1.2
Versions
1.0

11. FinalFinal
Visitor
The
Member
Powered by
Visitor
Chris Stewart Meet time 3:00 pm Connect
Gary Goul Meet time 3:20 pm Connect
Amy Adams Meet time 4:00 pm Connect
Visitor
Chris Stewart
Connected with
Arrival Time: 1 hour
Member
Chris Stewart
Name*
096253889025546776758882411
Merivale, OTTAWA
Less then 15 minutes
Card Number*
Location*
Time Till Visit*
Picture
Member
Chris Stewart
1240/2500

12. Rationale
Client: Retron5
Target Audience:
Anyone who grew up with
the classic old school
Nintendo
Insight: The classics
outlive the new
Rationale:
There is no surprise that
the classic Nintendo games
have embedded their 8
bit graphics into our mind.
They were fun, challenging,
and a part of growing up.
The amount of hours spent
trying to beat Bowser, or
finding the secret emblem
in Zelda is not a thing of
the past. It is just put on
hold. Why? Unfortunately
finding a console from
1996 that still runs is
both tricky and somewhat
expensive. That is why
we decided to restart the
fire that burns deep within
every gamers soul and
show them that there are
more memories still to be
made.

13. Your parents are asleep. You know this from the beast like
growling coming from your dad’s mouth as he is deeply
engaged within Zzz land. You slowly tip toe your way around
the toys and clothes surrounding your room. Ignoring the
sudden sharp pain from stepping on a piece of Lego you
try your hardest to open your bedroom door as quietly as
possible. For some reason the slower you open your door,
the louder it squeaks. You eventually make it across the hall
and down the stairs. You freeze at every little noise along the
way. The kitchen clock reads 6 a.m. on a Saturday morning
as you grab a box of your favourite cereal. You don’t reach
for a bowl. Instead you opt to take the entire box with you to
the living room. As you flick on the TV you feel and hear the
static emitting from the 1999 Toshiba boxed television. The
sound comes out of the TV when you turn on your favourite
console. You scramble to turn the volume lower so not to
wake up your parents. Your eyes widen with anticipation as
you wait for the screen to jump to life. Nothing happens. The
screen stays black. You quickly turn off the system and yank
out the game cartridge. Like a doctor yelling “clear” before
each shock to the chest, you blow into the game cartridge
and console hoping to bring it back to life. Still, nothing
happens. 14 years have passed since your beloved system
and game moved on to the land of unbeaten levels. You have
such fond memories and would jump at the chance to replay
the classics. Well now you can.
Versions
1.1
Final

14. Rationale
Versions
Client: Fiat
Target Audience: Male
and Female aged 20-30
connected on social media
Insight: Everyone knows
about #TheDress
Rationale:
We wanted to do
something that was
trending for a company
that is fun, unique, and
personable. So obviously
Fiat was a great choice
to pair up with this whole
dress debate. By using
this campaign on social
platforms we would get a
piece of the conversation
as well as bringing a
unique look at Fiat. Not
to mention this is highly
relatable and trending right
now on all social platforms.
1.0

15. Final

16. Problem
Versions
Client: Mexico Tourism
Target Audience: Male
and Females aged 25-40
Insight: Danger is around
every corner, and not just
in Mexico
Rationale:
Mexico has gotten bad
publicity lately. The amount
of danger associated
with Mexico is alarming
to vacationers and locals
alike. So naturally Mexico
will notice a decline in
tourism. Our view on
the matter though is that
no matter where you go
there are always going
to be precautions. So
what we wanted to do is
flip the whole scenario
upside down and show
that Mexico can be an
escape from those other
dangerous, or boring
places around the world.
1.0 1.1

17. Wife’s family is coming over for the holidays?
#ShouldHaveWentToMexico
Did you know that Austrailia has 17 of the world’s most
dangerous spiders? #ShouldHaveWentToMexico
"What is it like in a blizzard? Seriously. We wouldn't know.
#ShouldHaveWentToMexico
Shopping during the holidays is always fun.
Right? #ShouldHaveWentToMexico
Final