This document provides information about a pitch masterclass hosted by Aristo to teach startups how to create memorable pitches. It discusses Aristo's philosophy of focusing on conversations rather than speeches. The basics of a pitch structure are outlined as opening in 20 words or less, having a body with concentration on and off topics, and closing by ensuring the key message is remembered. Building trust and relationships with the audience is advised. Details are given for an upcoming workshop on pitching business ideas to increase sales. Contact information is included.

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Definitions
• Innocuous: not harmful or offensive
• Innovative: Make changes to something
already existing as by introducing new
methods, ideas or products.
• Inrush: sudden inward rush or flow

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Pitch Masterclass for Start-ups!
(Create Messages that Stick)
Andrew C. Keogh
Aristo
Connect 2 Grow

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Aristo Philosophy
Stop delivering
• Speeches (no audience)
• Lectures (boring)
• Sermons (churches empty)
• Presentations (uninteresting)

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Have a Conversation (Chat)
• Aristo promotes the art of
extended conversation
• Have a conversation be it with
1-5-50 or 500 people

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Speak the Language of Audience

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The Basics:
• OPEN:
(Connect in 20 words or 7 sec.)
• BODY:
(Concentration ON-OFF-ON-OFF-ON-OFF-
ON OFF ON OFF-ON-OFF)
• CLOSE:
(If they remember your take home
message you are a success)

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Memorable Pitch Structure
Remember the mind picture from earlier

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Connect 2 Grow

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Confidence to Connect

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Build Relationships

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Create Trust

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Connect 2 Grow

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This is the judgement your listener
is continually making;
Do I believe / trust this person?
My final piece of advice to you is;
• Speak from your life’s experience
• Speak with energy and enthusiasm
• Speak in terms of your listeners interest
And they will!

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‘Pitch your Business Ideas to
Increase Sales’
24th November
Ryan Academy
Citywest Business Campus
The cost which is funded by Skillnets is only €100
Visit: www.aristo.ie for more
www

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My contact details:
andrew@aristo.ie
http://ie.linkedin.com/in/andrewckeogh
01 8208552
@aristoc2g