Pitch Deck Teardown: CleanHub's $7M Seed deck

2. Our founder team: strong combination of impact,
technology and commercial expertise
Joel
Founder & Co-CEO
Product & Waste Management
Louis
Founder & Co-CEO
GTM & Ops
Florin
Founder & CTO
2
● Certified waste management officer
● Early employee at SaaS logistics venture,
Avrios
● Marketing and Customer Success lead
from Seed to Series B
● Avid surfer and sailor
● First engineer hire and team lead at SaaS
logistics venture, Avrios
● Backend lead engineer at platform
venture, Mila
● 15+ years in software development
● Marathon runner and film buff
● Co-Founder of Salonmeister (exited to
Treatwell)
● Build up Treatwell in the DACH region
● Co-founder of CAYA
● First employee at Delivery Hero
● 1st job at Lehman Brothers

3. Ready to execute our vision: become the leading supplier
for the circular economy of plastic
3
2022 2030
0
50bn
100bn
150bn
5x
35bn€
170bn€
*Source: McKinsey, Statista, Kearney
Market volume of Recycled Plastic
135bn€ opportunity

4. Today, we focus on mismanaged coastal plastic to secure
access to the feedstock
Global primary
plastic waste
Coastal plastic waste
Mismanaged coastal
plastic waste
Plastic inputs to
the oceans
*Source: Our world in data
400m tonnes
147m tonnes
43m tonnes
12m tonnes
4
80% of ocean plastic is non-recyclable
The majority of plastic entering the ocean can’t be
recycled, thus has no inherent value.
No proper waste management for 2bn
people in coastal regions in Asia & Africa

5. Status Quo =
No business case
5
By giving non-recyclable plastic a value, we prevent pollution
and offer an unique value prop to waste managers
Cost of waste
/ per t
Value of waste
Cost of waste
/ per t
Value of waste
Plastic credits
With CleanHub =
Valid business case

6. CleanHub allows brands to act on
their plastic footprint
via its marketplace
6

7. Brands
Waste managers collect
and sort plastic
Local waste
companies
Brands pay for
recovery of plastic
Waste managers upload
proof of work
On-the-ground content
creation
Brands can back their
claims with data
Communication of
sustainability
journey & impact
MARKETPLACE
Connects brands to hubs to
enable trusted collection at the
right price
TRACK & TRACE
Digital evidence of every
kg of plastic collected
CONTENT HUB
Communication plan
& assets
Cash flow Cash flow
Data flow Data flow
Content flow Content flow
7

8. We build the digital infrastructure for
waste management - secure,
compliant and scalable
8

9. This is how our ISO certified track-&-trace-technology
works:
Conformity assessment according to ISO/
IEC 14064-3 audited by TÜV Süd:
9
Collect Register Sort Clear Certify
Collection at source is the
most scalable, sustainable
and cost-efficient way.
Every step along the
collection and sorting
process is documented via
our proprietary app.
The sorted bales are
registered on our platform
giving us live inventory data
for available commodities.
On clearance the system
compares if the cleared weight
is equal to recorded stock - for
an unbroken audit trail.
On arrival at the cement plant
the waste is tested to make
sure it’s the right amount and
material type.
CleanHub - AI audit backend
Automated assignment of credits to ongoing customer contracts avoids double-accounting

10. 10
The collected data is
verified by our AI
Computer visions models help
enforcing integrity with our standard
in real time.
Using instance segmentation to
estimate the volume and density of
waste bags for anomaly detection.
Predicting expected waste
volume & composition based on 40
feature sets.
Evidence uploaded: 60k Precision: 98.5% Human review needed: < 10%

11. For waste managers, we offer
more demand, higher
capacities and access to
technology
The value we deliver to waste managers:
An additional income stream and steady cash-
flows
Higher capacities is making overall collection much
more efficient and increases profitability
Access to our track-and-trace technology to improve
operations and reduce costs
2
1
3
11

12. Plastic credits is a 50bn opportunity itself …
€51bn2)
€170bn3)
Launch Market
Plastic Credits for SMBs in DACH, UK & US
TAM Plastic Credits/EPR for Enterprise
Plastic Credits for enterprises of all size in Western
World.
Raw material trade for recycled plastic
Addressable once we have dense networks of
collection hubs respective volumes.
…and the enabler to secure access to the supply side and 170bn+
opportunity (1)1.7m brands x $15.000; (2)2.4m brands x $21.000;
(3)172m t (30% of est. global plastic production 2030) * €1000/t (raw material price)
12
€24bn1)