Pitch
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Our group chose to create a music video for the song "The Last of the Real Ones" by Fall Out Boy. We will film a mysterious story about a relationship falling apart that relates to the song's lyrics. We will also design a digipak and magazine advertisement for the digipak that promotes a fake band replacing Fall Out Boy. This is intended to make our products look professional and consistently branded.
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Music video concept
The music video concept is based on Jessie J's song "Hero" and will portray comic book heroes in a fast-paced style. It will have a comic book-like feel with action shots and slow motion to engage the audience. The color scheme will feature lots of red and dark tones to match the heroic theme of good versus evil characters.
Question 3 writing
Shaun provided feedback on the music video, saying that he enjoyed how it fit the punk rock genre through its natural setting. However, some narrative shots dragged on and could be improved through better editing. The narrative represented the song's frustration well through the character.
Liam liked the digipak for the effects used on each panel, but felt the disc edges were ragged and could be improved. The strongest point was the front cover where the effects made the band member stand out.
Alex enjoyed the different effects on the advert's pictures and how the background fit well. However, the font could be difficult to see and the white background on the record logo should be removed. The strongest point was how it fit the
Audience Research
The document summarizes audience research conducted to inform the creation of an indie music video. A survey found that the target demographic was primarily 17-18 year old females who enjoyed indie music and natural settings. In response, the video will feature a male protagonist around the same age in a rural natural setting, with a retro costume design and focus on the artist's performance to appeal to conventions of the genre.
Audience Research
The document summarizes the results of an online survey conducted to inform the creation of a music video. It found that the target demographic was primarily 17-18 year old females who enjoyed indie music. They expressed a preference for videos set in natural rural environments. Based on this feedback, the document outlines that the music video will feature a male protagonist around the target age, focus on an indie genre, and be set in a rural naturalistic location in order to appeal to the target demographic.
Evaluation 2
This document summarizes the branding and marketing strategy for a fictional hip hop artist named Chief. It describes establishing Chief's persona as humble and relatable rather than flashy, portrayed through his plain clothing. Both the album digipack and advertisement feature a portrait of Chief against a black background with bold font to draw attention and portray his star power. Key details like the record label and featured artists are included to appeal to hip hop fans. Tour dates are advertised to promote both the album and upcoming concert tour.
Digipak analysis comparison
The document compares the digipak for the artist Stellato Star to the digipaks of other pop artists like Justin Bieber and Rihanna. It analyzes aspects like the use of artist images, color schemes, and common elements on the front and back covers. The goal of the comparison is to understand if the Stellato Star digipak follows conventions of digipaks in the same genre and determine if it will be successful.
Evaluation – How effective is it
The combination of the main music video product and ancillary products like the digipak and advert were effective according to the evaluation. Each product had synergy and links to each other. In the music video, the main characters were also featured on the digipak. Images from the video like the tied up girlfriend were referenced. The digipak and advert used similar fonts and colors for consistency. References to the original Queen band appeared across products, like the singer's stance and album covers focusing on eyes. Overall, the narrative and visual links between the products created an engaging experience for the audience.
Evaulation question 2
The document discusses the effectiveness of an album advert and digipak in promoting an artist's album and music video.
The advert uses visuals from the music video to create recognition and relates the album to the artist. It includes positive reviews, awards, and the artist's social media to promote the album and artist.
The digipak matches the indie genre and includes visuals from the music video to link the two. It also promotes the charity that helped with filming.
The advert and digipak are linked through continuing graphic design elements and matching imagery of the artist. Both reference symbols from the music video to connect all promotional materials.
Recommended
Music video concept
The music video concept is based on Jessie J's song "Hero" and will portray comic book heroes in a fast-paced style. It will have a comic book-like feel with action shots and slow motion to engage the audience. The color scheme will feature lots of red and dark tones to match the heroic theme of good versus evil characters.
Question 3 writing
Shaun provided feedback on the music video, saying that he enjoyed how it fit the punk rock genre through its natural setting. However, some narrative shots dragged on and could be improved through better editing. The narrative represented the song's frustration well through the character.
Liam liked the digipak for the effects used on each panel, but felt the disc edges were ragged and could be improved. The strongest point was the front cover where the effects made the band member stand out.
Alex enjoyed the different effects on the advert's pictures and how the background fit well. However, the font could be difficult to see and the white background on the record logo should be removed. The strongest point was how it fit the
Audience Research
The document summarizes audience research conducted to inform the creation of an indie music video. A survey found that the target demographic was primarily 17-18 year old females who enjoyed indie music and natural settings. In response, the video will feature a male protagonist around the same age in a rural natural setting, with a retro costume design and focus on the artist's performance to appeal to conventions of the genre.
Audience Research
The document summarizes the results of an online survey conducted to inform the creation of a music video. It found that the target demographic was primarily 17-18 year old females who enjoyed indie music. They expressed a preference for videos set in natural rural environments. Based on this feedback, the document outlines that the music video will feature a male protagonist around the target age, focus on an indie genre, and be set in a rural naturalistic location in order to appeal to the target demographic.
Evaluation 2
This document summarizes the branding and marketing strategy for a fictional hip hop artist named Chief. It describes establishing Chief's persona as humble and relatable rather than flashy, portrayed through his plain clothing. Both the album digipack and advertisement feature a portrait of Chief against a black background with bold font to draw attention and portray his star power. Key details like the record label and featured artists are included to appeal to hip hop fans. Tour dates are advertised to promote both the album and upcoming concert tour.
Digipak analysis comparison
The document compares the digipak for the artist Stellato Star to the digipaks of other pop artists like Justin Bieber and Rihanna. It analyzes aspects like the use of artist images, color schemes, and common elements on the front and back covers. The goal of the comparison is to understand if the Stellato Star digipak follows conventions of digipaks in the same genre and determine if it will be successful.
Evaluation – How effective is it
The combination of the main music video product and ancillary products like the digipak and advert were effective according to the evaluation. Each product had synergy and links to each other. In the music video, the main characters were also featured on the digipak. Images from the video like the tied up girlfriend were referenced. The digipak and advert used similar fonts and colors for consistency. References to the original Queen band appeared across products, like the singer's stance and album covers focusing on eyes. Overall, the narrative and visual links between the products created an engaging experience for the audience.
Evaulation question 2
The document discusses the effectiveness of an album advert and digipak in promoting an artist's album and music video.
The advert uses visuals from the music video to create recognition and relates the album to the artist. It includes positive reviews, awards, and the artist's social media to promote the album and artist.
The digipak matches the indie genre and includes visuals from the music video to link the two. It also promotes the charity that helped with filming.
The advert and digipak are linked through continuing graphic design elements and matching imagery of the artist. Both reference symbols from the music video to connect all promotional materials.
What s a Music Video?
A music video is a short film that pairs a song with visual imagery to promote the song, artist, and video through word of mouth. Music videos typically feature shots of the artist performing along with a storyline that follows the lyrics and rhythm of the song. For their A2 Media course project, the students chose to create a music video because they believe it will allow them to showcase their talents more than a short film through the challenges of lip syncing, fast-paced editing, securing locations, and costumes. They are looking to demonstrate their skills in another genre after the success of their thriller film in Year 12.
how our product challenge, develop or use the conventions of real media music...
how our product challenge, develop or use the conventions of real media music...kristinadubrovskaya97
Our music video uses conventions of indie music videos in several ways:
1) The band is dressed in old-fashioned costumes from the 1920s-1930s rather than stylish mainstream outfits, challenging conventions of pop music videos but developing conventions of indie videos.
2) The band members are middle-aged males, oriented towards a niche audience rather than teenagers, again challenging pop conventions but using conventions of indie genres.
3) The lyrics do not focus exclusively on love like pop music, and the band is portrayed seriously rather than happily, challenging pop conventions but using conventions of indie styles.
4) Technically, the video uses natural lighting and editing rather than special effects, and the setting is simpleEvaluation question 2
This document discusses branding strategies for a metalcore band. It analyzes the band's target audiences, which are primarily 16-25 year old males but also include some older fans and females. The document also examines how the band's promo package (music video, digipak, and website) maintain a consistent black and metalcore-inspired branding. It provides examples of how the band engages fans through social media activations and maintains intertextual references across media to strengthen its image and grow its fan base.
Official productions - Pitch
The group has chosen the song "Am I Wrong" by Nico and Vinz for their music video. They picked this pop song because their target audience, teenagers, preferred pop music in surveys. They will tell the story of a male artist who perseveres to pursue his dream of being a singer/songwriter despite facing doubts and obstacles from his peers that make him feel like an outcast. The music video will have both a narrative storytelling style and performance elements to both engage the audience in the artist's background story and help them get to know the artist. They were influenced by the music videos for "Who's Laughing Now" by Jessie J and "Superheroes" by The Script which also involve characters who are
Media Pitch
This document outlines a student music video project for the song "Monsters" by the indie band I Set The Sea On Fire. The narrative will follow the lead singer as he goes for a walk to clear his head and meets with other band members who support him. Key elements that will be pastiched from other music videos include scenes of the band walking together across Sheffield synchronized to the beat, the lead singer running from his problems and meeting band members, and including a performance location. Specific filming locations, costumes, actors, and permissions needed are also discussed.
Amended Music Video Pitch
The document discusses plans for a music video for a rock song. It will tell a story of a house party that gets increasingly chaotic as the band performs. Scenes will show the band playing at the party with shots of partygoers dancing and enjoying themselves. Costumes will be casual clothes to fit the genre. Technical elements like close-ups, camera movement, and matching action to music will be used. The target audience is male rock fans aged 16-21.
Evaluation question 1
The document analyzes how a media product uses, develops, or challenges conventions of real media. It discusses how the trailer, poster, and magazine cover for the media product draw from conventions of similar real works. Specifically, it notes that the trailer uses recognizable music and actors, follows a predictable romantic comedy plotline, and includes fast-paced editing like real trailers. The poster and magazine cover also mimic real works by prominently featuring the film title and actors, using romantic imagery, and incorporating colors and layouts typical of real movie posters and magazine covers.
other music video
The document discusses plans for a music video for a rock song. It will have both a narrative storyline of a boy discovering his girlfriend cheating, as well as performances by the band. Research was conducted on locations, costumes, themes and conventions common to rock music videos. The narrative will be told through flashbacks and cuts between the story and band's performance to keep the audience engaged. The target audience is 16-21 year old single males who enjoy rock music.
Eval
The document discusses how the music video mimics conventions from other rock music videos by featuring the band playing in an isolated area. It also incorporates conventions like cuts between band performance and close-ups of the lead singer. However, the narrative portion of the video challenges conventions by telling a story that relates to the song lyrics and incorporates film influences. Specific effects were added to lyrics to make the video stand out compared to most current music videos.
Music Video Pitch
This document outlines a media pitch for a music video for the song "How to be a heartbreaker" by an artist named Xavier King. Key points include:
- The video will tell a narrative story through a continuous shot of Xavier King going on different dates with many girls.
- Props and branding will feature a heart with an "X" to represent the artist's name.
- The video aims to attract a target audience of 14-24 year olds by featuring a young male artist like Justin Bieber.
- Filming will take place on a studio set to allow changing backgrounds through green screen. Props will be made of cardboard for a cartoony style.
Social media
Evaluation Question 2
The document discusses the effectiveness of combining an album's main product (music) with ancillary texts like an advert and digipak.
For the advert, visual links to the music video were included to relate the advert to the video and boost album sales. Positive reviews, awards, and the artist's social media were mentioned to make the album seem reputable.
The digipak was designed to match the album's indie genre. Shots from the music video were incorporated to link the digipak and video. Information about a charity was also included in thanks for their filming assistance.
Links between the advert, digipak and music video included overlapping text, matching clothes on the artist, and symbols
Research into the music video industry
Music videos are generally produced like films, with a director and production crew, though they have lower production values than films since they don't require audio. Music videos vary in length from just a few minutes to over 9 minutes for some narrative videos. They serve the purpose of promoting both the artist and the record company to increase sales and popularity. A successful music video director is Spike Jonze, known for unconventional videos that appeal to target audiences through humor and twists on conventions. Music video budgets typically range from $200,000 to $500,000 but can be as high as $7 million or as low as simple videos shot with limited equipment. Audiences most commonly access music videos online through sites like YouTube and V
Decisions for Digipak and advert
The document discusses design decisions for the digipak and advert for an album. It will feature merged photos on the cover to look creative. Interior pages will include lyrics, a song list, and thanks. Creative techniques like cutting and pasting photos and adding pink smoke will be used to tie the designs together with a cohesive theme. Legal information and details for promotion will also be included.
Presentation1
The group will create a music video for an indie pop song that tells a narrative of a relationship ending through scenes acted out by two classmates. Their idea draws from common conventions in the genre, like using a storyline instead of a performance. They will reflect the indie pop aesthetic through costumes incorporating items like chequered shirts, sunglasses and quirky accessories. Locations around Cambridge will be used to represent the UK origins of indie pop. Effects like dimming and sepia tones may be applied in post-production to match the mood of the lyrics.
Target audience questionnaire
This document summarizes the results of a questionnaire about preferences for music videos. It found that the target audience is mainly men aged 16-21 who listen to rock music. Both men and women preferred watching the TV station Kerrang and listening to Kerrang radio. They also preferred music videos that had both a narrative and showed the band's performance. The genre of rock was the most popular among both men and women. Therefore, the music video should feature a rock song that would appeal to audiences of the Kerrang station who are 16-21 years old.
Question 4 A2 Media
The document discusses the effectiveness of combining a music video, album cover, and magazine advertisement for a rock band. Research was conducted on conventions in rock music videos, and the video focused on a band's performance while including an underlying narrative and stereotypical props and locations. Both the album cover and ad used dark colors, band photos, and effects consistent with rock styles seen in examples from bands like AC/DC. Brand identity was established across the products to connect them visually. While mostly adhering to genre conventions, the ad could be improved by including contact information. Overall, the combination of media promotes both the artist and the rock genre.
Digipak analysis
Kid Cudi's debut album "Man On The Moon" was released in 2009. It was a critical and commercial success, debuting at number 4 on the Billboard charts and going gold. The album was produced by several notable producers including Kanye West. The album packaging features a futuristic font and imagery related to the album's theme of being "Man On The Moon" without explicitly showing Kid Cudi's face. The booklets and CD complement this theme with lyrics presented as "Acts" against a starry background.
Genre questionnaire
The document is a genre questionnaire given to a target audience to help determine preferences for elements of a punk rock music video. It asks about favorite genres, associated colors (mainly black), costumes (leather jackets, denim jeans), locations (stage), common narratives (love, loss, rejection), opinions on the song "Hands and Faces" by The Used (mostly excellent), and preferences for other example music videos (Ready To Go by Panic! At the Disco liked best as it had both performance and narrative).
Media q1
The media product uses several conventions of real R&B and rap music videos:
- Black and white filters throughout to mimic popular videos in the genre.
- Focus on a love interest and Waseem's pursuit of her, following the narrative form of many R&B songs and videos.
- Inclusion of club scenes with dancing, lighting effects, and crowds to resemble busy club environments.
- Product placement of Beats headphones to capitalize on the trend in music videos.
However, some elements challenge conventions, such as the use of silhouettes and fading effects between shots. The overall narrative structure of the video also develops conventions by telling a story through the images and scenes.
In what ways does your media product use
The document discusses conventions in music videos and how the group's music video for their Alt-J inspired project followed and challenged various conventions. It followed conventions like using a storyline that matches the song's lyrics, as many music videos in the genre do. However, it challenged conventions by not focusing on close-ups of the band to promote them, as the group felt the music should stand on its own. The video also featured intertextuality by referencing horror films while telling an original story.
Digipak Analysis
This document analyzes the special edition digipak for Alt-J's 2012 debut album "An Awesome Wave". The digipak features a bold and colorful front cover image without the band's name. The back cover and CD have a simple design focusing on the track list. An extra panel booklet has a triangle image associated with the band and the album title. Overall, the unique designs draw attention to the music rather than the band's image.
Question 1
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
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What's hot
What s a Music Video?
A music video is a short film that pairs a song with visual imagery to promote the song, artist, and video through word of mouth. Music videos typically feature shots of the artist performing along with a storyline that follows the lyrics and rhythm of the song. For their A2 Media course project, the students chose to create a music video because they believe it will allow them to showcase their talents more than a short film through the challenges of lip syncing, fast-paced editing, securing locations, and costumes. They are looking to demonstrate their skills in another genre after the success of their thriller film in Year 12.
how our product challenge, develop or use the conventions of real media music...
how our product challenge, develop or use the conventions of real media music...kristinadubrovskaya97
Our music video uses conventions of indie music videos in several ways:
1) The band is dressed in old-fashioned costumes from the 1920s-1930s rather than stylish mainstream outfits, challenging conventions of pop music videos but developing conventions of indie videos.
2) The band members are middle-aged males, oriented towards a niche audience rather than teenagers, again challenging pop conventions but using conventions of indie genres.
3) The lyrics do not focus exclusively on love like pop music, and the band is portrayed seriously rather than happily, challenging pop conventions but using conventions of indie styles.
4) Technically, the video uses natural lighting and editing rather than special effects, and the setting is simpleEvaluation question 2
This document discusses branding strategies for a metalcore band. It analyzes the band's target audiences, which are primarily 16-25 year old males but also include some older fans and females. The document also examines how the band's promo package (music video, digipak, and website) maintain a consistent black and metalcore-inspired branding. It provides examples of how the band engages fans through social media activations and maintains intertextual references across media to strengthen its image and grow its fan base.
Official productions - Pitch
The group has chosen the song "Am I Wrong" by Nico and Vinz for their music video. They picked this pop song because their target audience, teenagers, preferred pop music in surveys. They will tell the story of a male artist who perseveres to pursue his dream of being a singer/songwriter despite facing doubts and obstacles from his peers that make him feel like an outcast. The music video will have both a narrative storytelling style and performance elements to both engage the audience in the artist's background story and help them get to know the artist. They were influenced by the music videos for "Who's Laughing Now" by Jessie J and "Superheroes" by The Script which also involve characters who are
Media Pitch
This document outlines a student music video project for the song "Monsters" by the indie band I Set The Sea On Fire. The narrative will follow the lead singer as he goes for a walk to clear his head and meets with other band members who support him. Key elements that will be pastiched from other music videos include scenes of the band walking together across Sheffield synchronized to the beat, the lead singer running from his problems and meeting band members, and including a performance location. Specific filming locations, costumes, actors, and permissions needed are also discussed.
Amended Music Video Pitch
The document discusses plans for a music video for a rock song. It will tell a story of a house party that gets increasingly chaotic as the band performs. Scenes will show the band playing at the party with shots of partygoers dancing and enjoying themselves. Costumes will be casual clothes to fit the genre. Technical elements like close-ups, camera movement, and matching action to music will be used. The target audience is male rock fans aged 16-21.
Evaluation question 1
The document analyzes how a media product uses, develops, or challenges conventions of real media. It discusses how the trailer, poster, and magazine cover for the media product draw from conventions of similar real works. Specifically, it notes that the trailer uses recognizable music and actors, follows a predictable romantic comedy plotline, and includes fast-paced editing like real trailers. The poster and magazine cover also mimic real works by prominently featuring the film title and actors, using romantic imagery, and incorporating colors and layouts typical of real movie posters and magazine covers.
other music video
The document discusses plans for a music video for a rock song. It will have both a narrative storyline of a boy discovering his girlfriend cheating, as well as performances by the band. Research was conducted on locations, costumes, themes and conventions common to rock music videos. The narrative will be told through flashbacks and cuts between the story and band's performance to keep the audience engaged. The target audience is 16-21 year old single males who enjoy rock music.
Eval
The document discusses how the music video mimics conventions from other rock music videos by featuring the band playing in an isolated area. It also incorporates conventions like cuts between band performance and close-ups of the lead singer. However, the narrative portion of the video challenges conventions by telling a story that relates to the song lyrics and incorporates film influences. Specific effects were added to lyrics to make the video stand out compared to most current music videos.
Music Video Pitch
This document outlines a media pitch for a music video for the song "How to be a heartbreaker" by an artist named Xavier King. Key points include:
- The video will tell a narrative story through a continuous shot of Xavier King going on different dates with many girls.
- Props and branding will feature a heart with an "X" to represent the artist's name.
- The video aims to attract a target audience of 14-24 year olds by featuring a young male artist like Justin Bieber.
- Filming will take place on a studio set to allow changing backgrounds through green screen. Props will be made of cardboard for a cartoony style.
Social media
Evaluation Question 2
The document discusses the effectiveness of combining an album's main product (music) with ancillary texts like an advert and digipak.
For the advert, visual links to the music video were included to relate the advert to the video and boost album sales. Positive reviews, awards, and the artist's social media were mentioned to make the album seem reputable.
The digipak was designed to match the album's indie genre. Shots from the music video were incorporated to link the digipak and video. Information about a charity was also included in thanks for their filming assistance.
Links between the advert, digipak and music video included overlapping text, matching clothes on the artist, and symbols
Research into the music video industry
Music videos are generally produced like films, with a director and production crew, though they have lower production values than films since they don't require audio. Music videos vary in length from just a few minutes to over 9 minutes for some narrative videos. They serve the purpose of promoting both the artist and the record company to increase sales and popularity. A successful music video director is Spike Jonze, known for unconventional videos that appeal to target audiences through humor and twists on conventions. Music video budgets typically range from $200,000 to $500,000 but can be as high as $7 million or as low as simple videos shot with limited equipment. Audiences most commonly access music videos online through sites like YouTube and V
Decisions for Digipak and advert
The document discusses design decisions for the digipak and advert for an album. It will feature merged photos on the cover to look creative. Interior pages will include lyrics, a song list, and thanks. Creative techniques like cutting and pasting photos and adding pink smoke will be used to tie the designs together with a cohesive theme. Legal information and details for promotion will also be included.
Presentation1
The group will create a music video for an indie pop song that tells a narrative of a relationship ending through scenes acted out by two classmates. Their idea draws from common conventions in the genre, like using a storyline instead of a performance. They will reflect the indie pop aesthetic through costumes incorporating items like chequered shirts, sunglasses and quirky accessories. Locations around Cambridge will be used to represent the UK origins of indie pop. Effects like dimming and sepia tones may be applied in post-production to match the mood of the lyrics.
Target audience questionnaire
This document summarizes the results of a questionnaire about preferences for music videos. It found that the target audience is mainly men aged 16-21 who listen to rock music. Both men and women preferred watching the TV station Kerrang and listening to Kerrang radio. They also preferred music videos that had both a narrative and showed the band's performance. The genre of rock was the most popular among both men and women. Therefore, the music video should feature a rock song that would appeal to audiences of the Kerrang station who are 16-21 years old.
Question 4 A2 Media
The document discusses the effectiveness of combining a music video, album cover, and magazine advertisement for a rock band. Research was conducted on conventions in rock music videos, and the video focused on a band's performance while including an underlying narrative and stereotypical props and locations. Both the album cover and ad used dark colors, band photos, and effects consistent with rock styles seen in examples from bands like AC/DC. Brand identity was established across the products to connect them visually. While mostly adhering to genre conventions, the ad could be improved by including contact information. Overall, the combination of media promotes both the artist and the rock genre.
Digipak analysis
Kid Cudi's debut album "Man On The Moon" was released in 2009. It was a critical and commercial success, debuting at number 4 on the Billboard charts and going gold. The album was produced by several notable producers including Kanye West. The album packaging features a futuristic font and imagery related to the album's theme of being "Man On The Moon" without explicitly showing Kid Cudi's face. The booklets and CD complement this theme with lyrics presented as "Acts" against a starry background.
Genre questionnaire
The document is a genre questionnaire given to a target audience to help determine preferences for elements of a punk rock music video. It asks about favorite genres, associated colors (mainly black), costumes (leather jackets, denim jeans), locations (stage), common narratives (love, loss, rejection), opinions on the song "Hands and Faces" by The Used (mostly excellent), and preferences for other example music videos (Ready To Go by Panic! At the Disco liked best as it had both performance and narrative).
Media q1
The media product uses several conventions of real R&B and rap music videos:
- Black and white filters throughout to mimic popular videos in the genre.
- Focus on a love interest and Waseem's pursuit of her, following the narrative form of many R&B songs and videos.
- Inclusion of club scenes with dancing, lighting effects, and crowds to resemble busy club environments.
- Product placement of Beats headphones to capitalize on the trend in music videos.
However, some elements challenge conventions, such as the use of silhouettes and fading effects between shots. The overall narrative structure of the video also develops conventions by telling a story through the images and scenes.
In what ways does your media product use
The document discusses conventions in music videos and how the group's music video for their Alt-J inspired project followed and challenged various conventions. It followed conventions like using a storyline that matches the song's lyrics, as many music videos in the genre do. However, it challenged conventions by not focusing on close-ups of the band to promote them, as the group felt the music should stand on its own. The video also featured intertextuality by referencing horror films while telling an original story.
What's hot (20)
how our product challenge, develop or use the conventions of real media music...
how our product challenge, develop or use the conventions of real media music...
Similar to Pitch
Digipak Analysis
This document analyzes the special edition digipak for Alt-J's 2012 debut album "An Awesome Wave". The digipak features a bold and colorful front cover image without the band's name. The back cover and CD have a simple design focusing on the track list. An extra panel booklet has a triangle image associated with the band and the album title. Overall, the unique designs draw attention to the music rather than the band's image.
Question 1
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
n what ways does my media product use, develop or challenge forms and convent...
The document discusses various aspects of a student's media project, including a music video they created. It examines how the project uses or challenges conventions of real music videos and media products. The music video includes elements of narrative, performance, and concept. It links some visuals to lyrics to emphasize the lyrics' meaning. The project's packaging and advertising also aim to create a consistent brand identity while following typical conventions of their formats.
Evaluation Task 1
The document discusses how the media product conforms to and challenges conventions of real media products. It summarizes how it used close-ups and mid-shots of a boy in a dunce hat to emphasize emotions and attitudes, conforming to conventions used in videos by The Chemical Brothers and The Prodigy. It also used long shots and wide shots of a meth lab setting to appeal to target audiences and conform to symbolic conventions. Fast-paced editing, jump cuts, and neon lighting were used to emphasize the fast tempo and trippy theme of the music, conforming to conventions from other artists' music videos. The digipak and website designs conformed to typical conventions but took inspiration from other artists like The Chemical Brothers
Media Evaluation 1
The document discusses conventions used in media products and how the student group developed their own music video, CD digipak, and website by drawing from conventions in other artists' works but also challenging conventions and developing new ideas. For their music video, they took ideas from Jax Jones and Cosmo Pyke but developed them further. Their CD digipak and website design followed standard conventions but included their own creative elements like a collage on the digipak.
media
The combination of the main marketing package and ancillary texts was effective in developing skills to complete the given task of creating a marketing package for the band Jet. A music video was created for their song "Are You Gonna Be My Girl?" along with a 15-page digipak album and magazine advertisement keeping a consistent red and black theme. The digipak included lyrics and images to make the pages visually interesting while promoting the album and upcoming tour dates to appeal to fans of that song.
Question 2
1) The document analyzes the effectiveness of a band's album packaging, including a digipack and magazine advertisement.
2) Research showed that rock genre packaging commonly uses black and white themes with color text. Inspired by this, the digipack design used a black and white front cover.
3) Careful research ensured the packaging used proper codes and conventions. However, an initial design failed to connect the digipack sides cohesively, so it was redesigned to flow like a single image.
Final pitch
The promotional package includes a music video, CD/DVD digipack, and magazine advert for The Libertines' album release. The video is for the song "Don't Look Back into the Sun" and will promote a greatest hits compilation titled "An Era" combining their active years. The digipack will include 14 songs and extra content on a CD and DVD. It will feature a silhouette of the male actor from the video on the cover linked to the band's earlier album styles. Both the cover and advert will use a continuous image to promote recognition across formats. The narrative video will follow a couple's day starting from the morning after with flashbacks, reflecting the band's influence from other artistic videos.
Evaluation Q2
The combination of the music video, digipak, and magazine advert was intended to convey a sense of loneliness and sadness that complemented the song. All three used recurring themes of large, empty spaces and a focus on a single person to reinforce feelings of loneliness and isolation. The digipak and advert featured pictures of nighttime streetlights, which help convey these moods. Feedback was received to simplify the digipak design by removing the spine and integrating additional pages, and to reduce empty space on the cover. The size of the cover image in the magazine advert was also reduced per feedback to improve balance and focus.
Evaluation Q1 part 3 -
The document discusses the design choices made for an album advert for an indie rock band. Two fonts were used to distinguish the artist name and album title, with the name in bold and larger text. An orange color was used to emphasize the new song being promoted. References to other album designs, such as The 1975 using a rectangle outline as a consistent visual element, also influenced the design choices. Common features seen in magazine indie rock adverts, like the artist name, album rating, and release date, were included.
Question 2
The combination of the music video, digipak, and website are effective for promoting the band's house music genre. The digipak and website complement the music video by continuing its themes of fun, enjoyment, and mystery through their simple designs and focus on the audience experience. Researching other house music artists helped ensure the ancillary products matched the codes and conventions of the genre portrayed in the music video.
Media evaluation
The document discusses the conventions followed in creating a music video, magazine advertisement, and digipak for a fictional band. It describes including a narrative, performance, and concept elements in the music video. It also discusses linking the visuals to lyrics, using a calm aesthetic across products, and maintaining consistency while avoiding copying other works and intentionally incorporating intertextuality. The products are designed to look appealing while following typical layouts for each format.
Question 1 media
The document describes how the student's media product uses and develops conventions of real music videos and albums. It summarizes how the student's music video incorporates typical shots and locations from other indie/rock music videos. It also discusses how the student's album packaging, including the digipak, CD cover, and lyric booklet, take inspiration from real albums while maintaining a consistent style. Conventions from magazine articles are also analyzed and applied to the student's own magazine design.
Question 1 media
The document discusses how the media product uses and develops conventions of real music videos and albums. It summarizes how the music video incorporates typical elements like band shots and angled shots. It also discusses inspiration drawn from other music videos and albums for elements like the opening scene, album covers, and magazine layout. Conventions are developed but adapted, such as changing a roof location to a riverside one.
Digipak progression and final product
The document describes the process of designing a digipak album cover for a fictional Avenged Sevenfold album. It discusses editing the album art image in Photoshop, choosing fonts and colors, adding elements like the parental advisory logo and Warner Brothers logo, and designing the front, back and inside layout. The goal was to create a design matching Avenged Sevenfold's style while also conveying the dark, nightmare theme of the fictional album.
Digipak progression and final product
The document describes the process of designing a digipak album cover for a fictional Avenged Sevenfold album. It discusses editing the album art image in Photoshop, choosing fonts and colors, adding elements like the parental advisory logo and Warner Brothers logo, and designing the front, back and inside layout. The goal was to create a design matching Avenged Sevenfold's style while also conveying the dark, nightmare theme of the fictional album.
Advanced Portfolio
The document provides details about a music video project for a punk band called Middle Finger Salute. It discusses:
1) The original group members and changes made when one member left.
2) The target audience of white British males aged 16-25 and genre research informing the project.
3) Conventions used in the music video like a focus on the lead singer and mixing black and white and color footage.
4) Ancillary tasks like the CD cover and advertisement that maintained the brand's black and white with color theme.
Question 1 media
The document summarizes how the media product uses conventions of real music videos and magazines to develop the genre of indie/rock. Key conventions included close-up shots of band members playing instruments, shots of the full band, and angled shots to depict a live performance. The music video also featured the protagonist by a river as seen in another video. The digipak and magazine article used fonts, images and layouts inspired by other bands to appear professional and clearly represent the genre.
Inital digipak planning
The document provides planning details for a digipak for a fictional new album by The Killers band. It discusses conventions seen in other indie/alternative rock digipaks featuring dark elements and no images of musicians. It then examines The Killers' previous album covers featuring cityscape images. The proposed digipak would have a 6-panel layout with a dark-toned cityscape image on the front cover and similar images throughout. It would include a new album of 12 tracks on CD and additional content like live footage on DVD. Sketches and color schemes are discussed for various digipak elements like the front/back covers, inside cover, booklet, and discs.
Q1
The document summarizes how the media product uses and develops conventions of real music magazines, album covers, and music videos. For the magazine advert, it takes influences from album covers by The Beatles and Gorillaz by featuring images of band members facing away from the camera. It also includes the single track to market the album. While it uses common conventions like release date, it challenges conventions by using a star rating system instead of critic quotes. The digipak cover is similar to continue branding and uses bright colors common to indie albums. It challenges omitting the artist/album name. Discs use simple unbroken images tied to video themes. Images on the back develop the scrapbook theme. The music video draws on conventions
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Eval q2
Our media products challenge some conventions of existing music media. We could not get Fall Out Boy for our music video, so we created our own band instead of focusing on star appeal. We also did not use intertextuality, challenging typical conventions. However, we followed other conventions like having actors look at the camera in the video, magazine ad, and album cover similarly to Fall Out Boy products. By linking lyrics and visuals in a narrative, we developed the storyline in an interesting way that is understandable to audiences.
Evl 1
The summary provides the following key points about how the main product and ancillary texts are effectively linked:
1) They use consistent color schemes of black, white, red and purple to create cohesion across products and associate them.
2) Fonts, imagery, and focus on the song from the music video carry over to create synergy between the digipak, magazine advert and video.
3) While keeping similar visual elements, they contrast some aspects like different images to introduce new ideas to the audience.
Evaluation 4
The document discusses the use of various media technologies at different stages of the research, production, and evaluation process. Technologies used in research included YouTube to analyze music videos, Google to conduct research, and Blogger to organize coursework. Production involved using a DSLR camera, Photoshop to edit photos, and Premiere Pro to edit videos. Evaluation utilized YouTube to post finished work and collect audience feedback, and Survey Monkey to conduct audience research. Over multiple years, the individual's skills with Blogger, Photoshop, and other technologies improved.
Evaluation 3
The group received feedback from their audience on their music video in several ways: a survey, YouTube comments, in-class conversations, and first person feedback. The feedback indicated that the audience liked the storyline and editing of the video. However, some found the ending ambiguous and confusing. Most feedback was positive, praising the link between lyrics and visuals. Feedback on the YouTube video also noted that the cutting rhythm matched the song beat, making it look more professional. Peer and teacher feedback in class echoed these points and identified strong editing and beat matching. The audience feedback helped the group learn their strengths in parallel editing and an ambiguous ending. Feedback on promotional materials preferred the designed digipak over the magazine advert for its professional look matching
Fall out boy digipak analysis
The front cover of Fall Out Boy's album "Infinity on High" depicts a winged sheep in a bedroom with stars and the moon, reflecting the album's mystical and dreamlike themes as the band incorporated more pop elements. The CD features a night sky with smoke to represent "infinity". The back cover has a medium shot of the band members, continuing the rock album convention. The cover of "Folie à Deux" was painted based on the title's meaning of "the madness of two" and depicts someone in a bear suit carrying a bear. The CD uses unconventional subdued yellow and red colors. The back lists the songs backwards, representing the theme of duality. The front of "American Beauty/
Actors, props
This document provides information about actors, costumes, props, and location organization for a production. It includes headshots and names of 5 actors along with props needed such as a desk, phone, flowers, tapestry, sheet, computer, and framed pictures. The document organizes details for casting and props for an upcoming performance.
Survey analysis
The survey analyzed responses from 32 people to gather information about audience preferences for a music video. Most respondents were female aged 13-17 who listen to pop and rock music multiple times per day. They preferred narratives and performances in music videos and cited reasons like showing an artist's personality or connecting the visuals and lyrics. Respondents said they would be attracted to a video by familiar artists and smart artistic connections between the video and song. For a rock video, they expected dark themes, black clothing, and storylines with relatable characters from minority groups.
Brief
The document proposes ideas for a music video for the song "The Last Of The Real Ones" by Fall-Out Boy. It would tell the story of a man pining after a unique girl who doesn't conform to societal norms. Scenes of the girl contrasting with "basic" people in the background would show the man following and singing to her. Their story culminates when the girl drops her bags, the man helps her, and they get coffee, with a message on her cup confirming she is "the last of the real ones."
Digipacks
This digipak is for the debut album of the Arctic Monkeys released in 2006. As their debut, they aimed to impress audiences and convey what they're about through their music and album title "Whatever People Say I Am That's Exact What I'm Not". The stripped back color scheme and image of a working class man on the cover who is not in the band conveys their indie rock genre and image that fame hasn't changed them.
Video analysis 3
This document provides an analysis of the music video for Bruno Mars' song "That's What I Like". It discusses several genre characteristics displayed in the video including hip hop/pop dancing styles and Bruno Mars' fashionable outfit. The video effectively illustrates the lyrics using animated drawings. Bruno Mars is the sole focus of the video, looking directly at the audience, and his music videos share intertextuality. The camerawork and editing are minimal to keep the focus on Bruno Mars and the song, but close-ups are used to show emotion and a sense of closeness with the audience. Chiaroscuro lighting makes Bruno Mars stand out during intense parts of the song.
Video 1 analysis
1) The music video features Selena Gomez in a photoshoot setting, directly making eye contact with the camera throughout. According to theorist Andrew Goodwin, this use of eye contact and notions of looking plays into voyeurism which is commonly used to appeal to audiences sexually.
2) Technical aspects like costumes, props, and location are used symbolically. Selena wears black, relating to the lyrics about "killing", and white, representing the "kindness" mentioned. Props like bullets amplify the song's meaning. Close-ups show Selena's emotions to convey the emotional tone of the song.
3) The visuals are strategically paired with lyrics - bullets drop
Introduction to coursework
This document introduces Amelia Jenkinson's coursework which will consist of three group projects: creating a music video, designing a digi-pack, and making a magazine advert. The coursework blog will present and analyze the planning, research, creative processes, and outcomes of each project through reflections on emotions, thought processes, and any research collected like questionnaires to benefit the final works.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
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Free Website + Digital Marketing Services
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With Regards
Janani Digital Marketer
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Pitch
- 1. Our Pitch
- 2. In our group we have decided to go ahead with the band Fall Out Boy and with the song ‘The Last Of The Real Ones’. We agreed that it was the best song for the narrative idea we had. We feel like we could link the lyric to the visuals I an effective way. We want to film what looks like a relationship gone wrong alongside the lyrics, this will be a mysterious and interesting concept. In our products we will be making a digipak and a magazine advert for the digipak. These will include a band that we will form to replace the look of Fall Out Boy. We hop this will bring audience recognition to our products and that it will make all our products look professional and tie all in together. Concept
- 3. Digipak Mock up Cd song listing Thanks and legal info Album title Artistsname THE THE These are all temporary ideads of what we think they should look like. In editing things may change depending on how things look. Front cover Back cover Inside back coverInside front cover Disk cover Infomation about the band
- 4. Artists name Album title Featured songs and bonus tracks Tour dates Magazine advert Mock up These are all temporary ideads of what we think they should look like. In editing things may change depending on how things look. Artists name Album title Featured songs and bonus tracks Tour dates