The music video pitch proposes a concept about a person whose life feels dull and repetitive until they break free and find happiness embracing life in the forest. It compares this concept to similar themes in videos by Pink Floyd, Keane, and Coldplay dealing with isolation, detachment, and longing to escape reality. Potential health and safety issues of filming in woods are noted. Feedback from the target audience will help determine if the idea is suitable, achievable with college equipment, and seems realistic.

1. Music Video Pitch
Sam Jenkins ,Ashley weaver,
Jack Purkis

3. Audience profile
• 16-25 student
• No great gender distinction
• Explorers/individualists
• Good taste/life aspirations
• Views life at a different angle
• Lover of music/fashion interest/unique/
• Band E

4. Similar concepts
• Many artists including Pink Floyd, Keane and Coldplay have used depression,
loneliness and happiness to convey a storyline in music videos many times before.
Our video will center around one person in particular, a person whose life is dull,
boring and seems to repeat itself over and over, he then breaks free from this cycle
and becomes happier as he embraces the life surrounding him in the forest.
• ‘Comfortably Numb’ by Pink Floyd has a similar concept of isolation and
detachment from other people, many thought the song was about the effects of
drugs but it’s really about how one of the songwriters felt when they were ill with
a fever, they had that sense of detachment from reality and illustrated in strange
ways especially in the film ‘The Wall’.
• ‘Bedshaped’ by Keane also has a similar concept of isolation, this song is about
being left behind from the others and longing for the life you had with them
before it all happened.
• ‘Paradise’ by Coldplay is about losing your reality again and longing for your
childhood to come back, this is again similar to our idea for our video; ‘Paradise’ is
used as symbol for the stress-less days as a child.

5. Concept ideas
• All about being free
• Breaking the trend
• Nature friendly
• Doing things your way
• Unique fashion
• Quirky personality
• Johnny Depp

6. Health and safety issues
• Filming in the woods
• Risk of falling/tripping
• Electrical problems
• Scratches from brambles/stinging netals

7. References and developing ideas
• Similar bands – arctic monkeys, Mumford and sons, Ed sheeran
• Theme of most of their songs seem to convey the idea of escaping
reality and living like a student
• Their target audiences are all in the same age range as those who
like indie

8. Audience feedback
• Suitability for target audience?
• Comments on original idea
• Logistical arrangements?
• Does it sound achievable with college
equipment?
• Does it sound realistic?