This music video explores a relationship between two boys set in the bleak industrial areas of Northern England where the artist grew up. It depicts the boys' relationship facing disapproval from the local community representing working class Britain. Throughout the video, close ups of the lead singer show his distress and disapproval of the restrictions faced by the two boys. In the end, the boys find emotional fulfillment in each other, overcoming the objections of others who try to constrain their relationship.