The document discusses the research and planning that went into creating a music video and accompanying digital package (digipak) to promote an R&B artist. Research included analyzing other music videos on YouTube to understand different storytelling techniques. A survey was also created to identify the target demographic and how they consume music. Based on the research, the group decided to create a digipak combining multiple images to tell the artist's story and environment. Media technologies like YouTube, surveys, and blogs were used in the planning and research stages to create a unique promotional package.

1. How effective is the combination of your main production and ancillary text.
As a group we thought a good way to promote an
artist would be to create a music video and on top
of that create a digital and a website.
Our genre is R&B song, we feel that our digipak
suits our genre due to the two pictures we have
used to combine together to make something
different. The first image captures the sunset with
the houses in the distance and you have the main
picture on top which is of her sitting on a stair
case. We wanted to show the view she sees and
the environment she lived in. The reason why we
this this was because doing our research we saw
that no other artist did exactly what we did, which
is why ours is different and better.

2. Track
list
When producing the track list
we had to make sure the font
and colour was somewhat
different to other track list. To
make it look like a track list we
added a bar code and the label
she is signed to. We wanted to
make the background image
link to our front cover digipak
so we took another picture of
the sunset in another location.

3. The inside of the digipak
The inside of the digipak has a picture of the artist and the
male artist who is featuring in the song. And another
image which is similar to the front cover. The last image
has a message for her fans who will buy the digipak. The
unfortunate side to this is that we didn’t produce a
templet where you can place the CD.

4. PHOTOS
The reason why our digipak link to our music video is
because the digipak contains a picture of Nita Muretzi and as
soon as the audience see her they would know who it is
about.

5. How did you use media
technologies in the
construction and research,
planning and evaluation
stages?

6. Research
Research- our research consisted of finding out what our age range is, what genre to pick from, how our
audience enjoy listen to music either by radio, YouTube, Spotify, iTunes or music channel. To find out these
information and more we created a survey monkey on a website and sent a link around by email to years 12/13
students, at this point we knew who our focused group was (16+).
On top of the questionnaires we did music videos analysis by doing this I was able to see the different way
artistes used there lyrics to link in with the misé-en-scene, props and cinematography to be able to tell a story
to the audience. I searched up three different music videos on YouTube using a PC. Youtube helped our group
to get a better understanding of music video in our genre and this has helped us as a group to create narrative
music video. One of them was waterfall by TLC, hate it or love it by The Game ft 50cent and Price tag by Jessie
J. For each of the music videos I spoke about the misé-en-scene, cinematography, editing, and sound. Wix has
allowed me to get all my research on my blog which made it look like a convincing music video.
At the start of our project we chose to do Jon Bellion who is a pop and hip-hop artist, we chose to do The
wonder years, which is a song produced by him. All the research and information for this genre had been on
our blogs however while starting to film we started to loose interest in the song and we didn't have enough
people to cast in the music video and finding a location which had suitable scene for our music video. In the
end we made a decision to change our music video to something we will enjoy producing

7. Research - History
Before starting anything we had to research the history of music and how it has
changed. First music video was first broadcasted on MTV’s on August 1st 1981. Frist
song which was published was ‘The Buggles’ with the song ‘Video Killed The Radio
Star’.
Doing this Research gave me ideas as to what to created a music video and how I
would learn from this.
Following from this I had to analyse music videos. I used YouTube to search up the
three songs I wanted to analyse and find out how each component of music video
came together to produce a music video, for this to happen we needed a narrative
and scenery.

10. Research- Digi-pak
Whe producing our digi-pak we
needed to get ideas so we used the
internet (google) to see how other
digi-pak looked like and how we
could make ours different.