Keith Bretzius has over 15 years of experience in communications, design, and marketing. He has a Bachelor's degree in Communications and a Master's degree in Design. His areas of expertise include writing, design, website development, social media, marketing, and strategic planning. He believes strong skills in these areas are needed to effectively communicate brands and create engagement with audiences.

1. Keith Bretzius
Director of Communications

2. Writing
 Bachelor of Arts in Communications (Minor in Marketing)
 News stories, releases, press sheets, talking points
 Writing for media – web and social
 Understanding audiences
 Creative storytelling
 Effective writing is the foundation of communication and
ties in to brand and credibility
Writing / Design / Website / Social Media / Marketing / Strategy

3. Writing / Design / Website / Social Media / Marketing / Strategy

4. Design
 Master of Arts, University of Michigan
 15+ years experience creating designs and branding
 The value of branding & creating emotional connections
 Technically proficient
 Strong design enhances brand and is critical to
effective marketing and communication
Writing / Design / Website / Social Media / Marketing / Strategy

5. Writing / Design / Website / Social Media / Marketing / Strategy

6. Writing / Design / Website / Social Media / Marketing / Strategy

7. Writing / Design / Website / Social Media / Marketing / Strategy

8. Writing / Design / Website / Social Media / Marketing / Strategy

9. Website
 Website design and IA
 HCI - Human Computer Interaction
 CMS and Programming
 Google Analytics
 Websites are the #1 communication tool for external
audiences and understanding how users engage with
websites is essential
Writing / Design / Website / Social Media / Marketing / Strategy

10. Writing / Design / Website / Social Media / Marketing / Strategy

11. Social Media
 A significant outlet in creating awareness and engagement
 Facebook - 200% increase (3,745 followers)
 Twitter - 100% increase (1,580 followers)
 Instagram - 1,745 followers in 3 month period
 Not all social offers ROI, takes commitment and time
 Social media is relevant and required for marketing,
especially with tech and social oriented markets
Writing / Design / Website / Social Media / Marketing / Strategy

12. Writing / Design / Website / Social Media / Marketing / Strategy

13. Marketing
 Conveying the value proposition
 Tactical – requires planning
 Creative approaches to engage audiences
 Media mix - media or avenues such as the written word,
print, video, social media and HTML emails
 Establishing collaborations with media and stakeholders
 Utilizing creative skills to create value in the minds of
audiences
Writing / Design / Website / Social Media / Marketing / Strategy

14. Writing / Design / Website / Social Media / Marketing / Strategy

15. Writing / Design / Website / Social Media / Marketing / Strategy

16. Strategic Planning
 Outlining goals, vision, uniqueness
 Defining audiences
 Establishing realistic marketing/communication objectives
 Media mix
 Measure outcomes
 The capstone component required to organize efforts
and effectively utilize resources
Writing / Design / Website / Social Media / Marketing / Strategy

17. Writing / Design / Website / Social Media / Marketing / Strategy

18. Conclusion
 Writing
 Design and Branding
 Website Design and Development
 Social Media
 Marketing
 Strategic Planning
 I possess the creative and strategic skills required to lead the
marketing and communications efforts for the MTC
Writing / Design / Website / Social Media / Marketing / Strategy