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Pinterest for B2C Marketing Strategies That Work

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For B2C - Marketing Strategies That Work Divya Sangwan| Business Manager | June 27 2012 © 2012 Regalix Inc. Confidential, All Rights Reserved 1
Why Pinterest ? Business benefits of Pinterest ? What can B2C businesses do ? © 2012 Regalix Inc. Confidential, All Rights Reserved 2
Why Pinterest ? © 2012 Regalix Inc. Confidential, All Rights Reserved 3
© 2012 Regalix Inc. Confidential, All Rights Reserved 4
APR ‘12 SEP ‘11 * Source: Compete.com © 2012 Regalix Inc. Confidential, All Rights Reserved 5
Facebook: 7 billion Twitter: 182 million LinkedIn: 86 million Tagged: 72 million Google+: 61 million * Source : Hitwise Report © 2012 Regalix Inc. Confidential, All Rights Reserved 6
2. 3 Billion Page Views in March ‘’12 To more than 4. 0 Million Daily Visitors *Source: GA April © 2012 Regalix Inc. Confidential, All Rights Reserved 7
* Source : Shareaholic.com © 2012 Regalix Inc. Confidential, All Rights Reserved 8
Average Minutes Per visitor in a month * Source : Comscore report © 2012 Regalix Inc. Confidential, All Rights Reserved 9
Business benefits of Pinterest © 2012 Regalix Inc. Confidential, All Rights Reserved 10
Brand Reach © 2012 Regalix Inc. Confidential, All Rights Reserved 11
Traffic © 2012 Regalix Inc. Confidential, All Rights Reserved 12
Customer Engagement © 2012 Regalix Inc. Confidential, All Rights Reserved 13
Customer Insights © 2012 Regalix Inc. Confidential, All Rights Reserved 14
Sales © 2012 Regalix Inc. Confidential, All Rights Reserved 15
What can B2C businesses do ? © 2012 Regalix Inc. Confidential, All Rights Reserved 16
Promote Customer Lifestyle © 2012 Regalix Inc. Confidential, All Rights Reserved 17
© 2012 Regalix Inc. Confidential, All Rights Reserved 18
Showcase Brand Personality © 2012 Regalix Inc. Confidential, All Rights Reserved 19
© 2012 Regalix Inc. Confidential, All Rights Reserved 20
Hold Contests © 2012 Regalix Inc. Confidential, All Rights Reserved 21
© 2012 Regalix Inc. Confidential, All Rights Reserved 22
Crowdsource © 2012 Regalix Inc. Confidential, All Rights Reserved 23
Focus Group Market Research © 2012 Regalix Inc. Confidential, All Rights Reserved 24
Answer HOW of things (Infographics/Instructographics) © 2012 Regalix Inc. Confidential, All Rights Reserved 25
Answer HOW of things (Infographics/Instructographics) © 2012 Regalix Inc. Confidential, All Rights Reserved 26
Integrate Networks © 2012 Regalix Inc. Confidential, All Rights Reserved 27
Optimize Pins © 2012 Regalix Inc. Confidential, All Rights Reserved 28
Time Pins © 2012 Regalix Inc. Confidential, All Rights Reserved 29
Questions ? © 2012 Regalix Inc. Confidential, All Rights Reserved 30
Get in Touch Forefront of Innovation visit: www.regalix.com Digital Marketing Services TechnologyEnabled Services If you have any questions about this webinar please Regalix Labs feel free to get in touch with the speaker Divya Sangwan, dsangwan@ regalix-inc.com Multi-disciplinaryLeadership Team & Strong Advisory Board, 175+ Team For a free evaluation of your website / ecommerce portal, please get in touch with Ritu Josan, Fortune 500 and Venture Backed Customers (B2B and rjosan@ regalix-inc.com B2C) Global Operations: HQ in Silicon Valley, 4 Offices IndustryRecognition © 2012 Regalix Inc. Confidential, All Rights Reserved 31

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Pinterest for B2C Marketing Strategies That Work

  • 1. For B2C - Marketing Strategies That Work Divya Sangwan| Business Manager | June 27 2012 © 2012 Regalix Inc. Confidential, All Rights Reserved 1
  • 2. Why Pinterest ? Business benefits of Pinterest ? What can B2C businesses do ? © 2012 Regalix Inc. Confidential, All Rights Reserved 2
  • 3. Why Pinterest ? © 2012 Regalix Inc. Confidential, All Rights Reserved 3
  • 4. © 2012 Regalix Inc. Confidential, All Rights Reserved 4
  • 5. APR ‘12 SEP ‘11 * Source: Compete.com © 2012 Regalix Inc. Confidential, All Rights Reserved 5
  • 6. Facebook: 7 billion Twitter: 182 million LinkedIn: 86 million Tagged: 72 million Google+: 61 million * Source : Hitwise Report © 2012 Regalix Inc. Confidential, All Rights Reserved 6
  • 7. 2. 3 Billion Page Views in March ‘’12 To more than 4. 0 Million Daily Visitors *Source: GA April © 2012 Regalix Inc. Confidential, All Rights Reserved 7
  • 8. * Source : Shareaholic.com © 2012 Regalix Inc. Confidential, All Rights Reserved 8
  • 9. Average Minutes Per visitor in a month * Source : Comscore report © 2012 Regalix Inc. Confidential, All Rights Reserved 9
  • 10. Business benefits of Pinterest © 2012 Regalix Inc. Confidential, All Rights Reserved 10
  • 11. Brand Reach © 2012 Regalix Inc. Confidential, All Rights Reserved 11
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  • 13. Customer Engagement © 2012 Regalix Inc. Confidential, All Rights Reserved 13
  • 14. Customer Insights © 2012 Regalix Inc. Confidential, All Rights Reserved 14
  • 15. Sales © 2012 Regalix Inc. Confidential, All Rights Reserved 15
  • 16. What can B2C businesses do ? © 2012 Regalix Inc. Confidential, All Rights Reserved 16
  • 17. Promote Customer Lifestyle © 2012 Regalix Inc. Confidential, All Rights Reserved 17
  • 18. © 2012 Regalix Inc. Confidential, All Rights Reserved 18
  • 19. Showcase Brand Personality © 2012 Regalix Inc. Confidential, All Rights Reserved 19
  • 20. © 2012 Regalix Inc. Confidential, All Rights Reserved 20
  • 21. Hold Contests © 2012 Regalix Inc. Confidential, All Rights Reserved 21
  • 22. © 2012 Regalix Inc. Confidential, All Rights Reserved 22
  • 23. Crowdsource © 2012 Regalix Inc. Confidential, All Rights Reserved 23
  • 24. Focus Group Market Research © 2012 Regalix Inc. Confidential, All Rights Reserved 24
  • 25. Answer HOW of things (Infographics/Instructographics) © 2012 Regalix Inc. Confidential, All Rights Reserved 25
  • 26. Answer HOW of things (Infographics/Instructographics) © 2012 Regalix Inc. Confidential, All Rights Reserved 26
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  • 30. Questions ? © 2012 Regalix Inc. Confidential, All Rights Reserved 30
  • 31. Get in Touch Forefront of Innovation visit: www.regalix.com Digital Marketing Services TechnologyEnabled Services If you have any questions about this webinar please Regalix Labs feel free to get in touch with the speaker Divya Sangwan, dsangwan@ regalix-inc.com Multi-disciplinaryLeadership Team & Strong Advisory Board, 175+ Team For a free evaluation of your website / ecommerce portal, please get in touch with Ritu Josan, Fortune 500 and Venture Backed Customers (B2B and rjosan@ regalix-inc.com B2C) Global Operations: HQ in Silicon Valley, 4 Offices IndustryRecognition © 2012 Regalix Inc. Confidential, All Rights Reserved 31