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‧ APP ‧ |
-
CPO Happy Lee
APPRWD
APP O2O
SMS
APP
SaaSSoftware as a Service
AaaSApp as a Service
Tmall
H&M
Amazon
Amazon
Tmall
100
1
5000
1000
500
10
Over	200+	instances
• Compute: EC2, Lambda, Elasticsearch
• Storage: RDS, S3, CloudFront, ElasticCache, DynamoDB
• Application Service: SES, S...
/
( )
/
( )
manage their products/customers/ordersSMS
Hot	Keywords Auto	Suggestion Search	Result	Sorting
AWS	ElasticSearch	Service
Search	Result	Filter
91app.com 18
/
APP
91app.com 20
91app.com 22
APP
APP Code obfuscation ( )

APP
Server
AWS VPC
PCI DSS Level 1 / 100% 

100% SHA 512 / 100% SSL
AWS IAM, CloudTrail
Code...
ELB
ZONE 1
ZONE 2
EC2
EC2
10 = 10 App
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
10,000 /min.
600,000
60 min.
SNS
EC2
S3
CloudFront
ElasticCache
RDS
DynamoDB
91APP
SMS	
APPRWD
Amazon
S3
Ingest Store Process Visualize
Amazon
EMR
Amazon
Lambda
Amazon
Kinesis
Firehose
Amazon
Kinesis
Analytics
X
APP
X


APP
	
3 	
6000

12
email/eDM direct	mail
X
Internet
91APP
Thanks
‧ APP ‧ |
Contact	Us:				
WebSite:	www.91app.com	
Contact	Me:	
FB:	fb.me/nexdoor.happy	
email:	happylee@91app.com
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰
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Taiwan customer experience sharing: retail brand all - way operation - digital transformation of new challenges

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台灣客戶經驗分享: 零售品牌全通路經營-數位轉型新挑戰

  1. 1. ‧ APP ‧ | - CPO Happy Lee
  2. 2. APPRWD APP O2O SMS
  3. 3. APP
  4. 4. SaaSSoftware as a Service
  5. 5. AaaSApp as a Service
  6. 6. Tmall H&M Amazon Amazon Tmall
  7. 7. 100 1 5000 1000 500 10
  8. 8. Over 200+ instances
  9. 9. • Compute: EC2, Lambda, Elasticsearch • Storage: RDS, S3, CloudFront, ElasticCache, DynamoDB • Application Service: SES, SNS, SQS • Security: IAM • Networking: VPC, ELB, Route 53 • Management: CloudWatch, CloudTrail • Data Analytics: Kinesis, EMR
  10. 10. / ( ) / ( ) manage their products/customers/ordersSMS
  11. 11. Hot Keywords Auto Suggestion Search Result Sorting AWS ElasticSearch Service Search Result Filter
  12. 12. 91app.com 18 / APP
  13. 13. 91app.com 20
  14. 14. 91app.com 22
  15. 15. APP APP Code obfuscation ( ) APP Server AWS VPC PCI DSS Level 1 / 100% 100% SHA 512 / 100% SSL AWS IAM, CloudTrail Code Review Release Code ACL (OTP)
  16. 16. ELB ZONE 1 ZONE 2 EC2 EC2
  17. 17. 10 = 10 App
  18. 18. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
  19. 19. 10,000 /min. 600,000 60 min. SNS
  20. 20. EC2 S3 CloudFront ElasticCache RDS DynamoDB
  21. 21. 91APP SMS APPRWD
  22. 22. Amazon S3 Ingest Store Process Visualize Amazon EMR Amazon Lambda Amazon Kinesis Firehose Amazon Kinesis Analytics
  23. 23. X APP
  24. 24. X 
 APP 3 6000
 12
  25. 25. email/eDM direct mail X
  26. 26. Internet
  27. 27. 91APP
  28. 28. Thanks ‧ APP ‧ | Contact Us: WebSite: www.91app.com Contact Me: FB: fb.me/nexdoor.happy email: happylee@91app.com
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Taiwan customer experience sharing: retail brand all - way operation - digital transformation of new challenges

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