Why UseStrategic Planning?      ByRussell J White
Why use a Strategic Plan?  • Businesses using strategic plans are:  • 12% more profitable  • In better control over costs ...
Strategic Planning Answers      Four Questions
What is Strategic Planning?                          Where are                          we going?RussellWhite.com © 2012
What is Strategic Planning?How are we going to get there?RussellWhite.com © 2012
What is strategic planning?                          When do we want to get there?RussellWhite.com © 2012
What is strategic planning?   How do we know when we get there?RussellWhite.com © 2012
How Does the Strategic Planning Process    Answer These Four Questions?RussellWhite.com © 2012
Where Are We Going?Niche – What  is our USP?    To be  exceptional,  you have to     be the   exception.RussellWhite.com ©...
Where Are We Going?         Market – Local? National? Global?             College? Business? City?RussellWhite.com © 2012
Where are We Going?           Level of Risk –     Where is your chicken point?RussellWhite.com © 2012
Where Are We Going? Aggressiveness – How growth oriented are we?RussellWhite.com © 2012
Where Are We Going?Growth – What kind, how fast?RussellWhite.com © 2012
Where Are We Going?                             Marketing –                          Traditional? Social?RussellWhite.com ...
Where Are We Going?Leadership – Control? Involvement?
Where Are We Going?           Accountability
Where Are We Going?  Consistency – Product, marketing, imageRussellWhite.com © 2012
Components of the  Strategic Plan
Internal FocusRussellWhite.com © 2012
A Few of the Areas Addressed         with Internal Focus• Where are we  now?• Sacred cows• Customer issues• Financial issu...
External FocusRussellWhite.com © 2012
A Few of the Areas Addressed         with External Focus• Competitor analysis• Monitor the social buzz• Shifts in the land...
Critical Measurements
Break DownRevenue GenerationRussellWhite.com © 2012
Strategies for SuccessRussellWhite.com © 2012
You will                           need a                          strategic                          planning            ...
Or you could                          hire these guysRussellWhite.com © 2012
803-831-7600   Russell@RussellWhite.com       RussellWhite.comRussell J. White, president of   Pinnacle Solutions, is the ...
Why Use Strategic Planning
Why Use Strategic Planning
Why Use Strategic Planning
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Why Use Strategic Planning

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Why Use Strategic Planning

  1. 1. Why UseStrategic Planning? ByRussell J White
  2. 2. Why use a Strategic Plan? • Businesses using strategic plans are: • 12% more profitable • In better control over costs • Seeing increased foresight on consumer trends • Experiencing improved operational performance • Benefiting from a sense of shared purpose • Realizing an increase in revenue McKinsey & Company SurveyRussellWhite.com © 2012
  3. 3. Strategic Planning Answers Four Questions
  4. 4. What is Strategic Planning? Where are we going?RussellWhite.com © 2012
  5. 5. What is Strategic Planning?How are we going to get there?RussellWhite.com © 2012
  6. 6. What is strategic planning? When do we want to get there?RussellWhite.com © 2012
  7. 7. What is strategic planning? How do we know when we get there?RussellWhite.com © 2012
  8. 8. How Does the Strategic Planning Process Answer These Four Questions?RussellWhite.com © 2012
  9. 9. Where Are We Going?Niche – What is our USP? To be exceptional, you have to be the exception.RussellWhite.com © 2012
  10. 10. Where Are We Going? Market – Local? National? Global? College? Business? City?RussellWhite.com © 2012
  11. 11. Where are We Going? Level of Risk – Where is your chicken point?RussellWhite.com © 2012
  12. 12. Where Are We Going? Aggressiveness – How growth oriented are we?RussellWhite.com © 2012
  13. 13. Where Are We Going?Growth – What kind, how fast?RussellWhite.com © 2012
  14. 14. Where Are We Going? Marketing – Traditional? Social?RussellWhite.com © 2012
  15. 15. Where Are We Going?Leadership – Control? Involvement?
  16. 16. Where Are We Going? Accountability
  17. 17. Where Are We Going? Consistency – Product, marketing, imageRussellWhite.com © 2012
  18. 18. Components of the Strategic Plan
  19. 19. Internal FocusRussellWhite.com © 2012
  20. 20. A Few of the Areas Addressed with Internal Focus• Where are we now?• Sacred cows• Customer issues• Financial issues• Competition issues• Marketing issuesRussellWhite.com © 2012
  21. 21. External FocusRussellWhite.com © 2012
  22. 22. A Few of the Areas Addressed with External Focus• Competitor analysis• Monitor the social buzz• Shifts in the landscapeRussellWhite.com © 2012
  23. 23. Critical Measurements
  24. 24. Break DownRevenue GenerationRussellWhite.com © 2012
  25. 25. Strategies for SuccessRussellWhite.com © 2012
  26. 26. You will need a strategic planning sherpaRussellWhite.com © 2012
  27. 27. Or you could hire these guysRussellWhite.com © 2012
  28. 28. 803-831-7600 Russell@RussellWhite.com RussellWhite.comRussell J. White, president of Pinnacle Solutions, is the leading authority on findingthe Agile Advantage. He is an author, consultant, international speaker on successfully managing the speed of change in the new economy.

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