Pinterest is an online pinboard that allows users to organize and share images of things they find interesting on the web. Users can create boards to plan weddings, decorate homes, and organize recipes. It is now the third most popular social media site and drives significant referral traffic to retailers. Pinterest is especially popular among moderately educated women under 35 who use it for planning purposes and finding inspiration.

1. Pinterest
a revolution
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2. What is pinterest?
Virtual pinboard that lets a person organize and share all the things
they love on the web
Online scrapbooking
Can pin, re-pin or like pictures
Can follow/have followers
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3. What is pinterest?
 - “Pinterest lets you organize and share all the beautiful things
you find on the web. People use pinboards to plan their
weddings, decorate their homes, and organize their favorite
recipes.”-Pinterest site
 - “Our goal is to connect everyone in the world through the
'things' they find interesting. We think that a favorite book, toy,
or recipe can reveal a common link between two people. With
millions of new pins added every week, Pinterest is connecting
people all over the world based on shared tastes and interests.”
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4. what can you use it for
 Redecorate your home
 Plan your wedding
 Find your style
 Find vacation ideas
 Find new recipes
 Be inspired
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5. How it ranks
Now the third most popular social media site after Facebook and
Twitter
Increased to 17.8 million monthly views
Drives more referral traffic to retailers than LinkedIn, YouTube and
Google+.
It is growing in popularity fast since it first launched in March 2010.
Popular especially among moderately educated women under the age
of 35
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6. facts
Nearly a third of all Pinterest users have annual salaries of $100,000
or more
-According to mailonline Women account for 60% of Pinterest.
According to Techcrunch 97% of the 1 Million Facebook likes
Pinterest received, were from women.
Largest age demographic is 24-35
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7. Why Women
 According to Forbes, “47 percent of women bought something
based off a recommendation from Pinterest where as only 33
percent bought because of a recommendation on Facebook.”
 Women trust other women.
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8. Forbes’ 4 reasons that pinterest wins
women
 1.) It is simple, clean and fuss free.
 2.) Marketers have an open window into
consumers’ interests.
 3.) It’s relaxing.
 4.) Brands have found cool ways to use it.
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9. What’s behind the addiction?
Design
• Secret weapon is the simplicity of its design
• Allows for excessive scrolling of content
• Minimal effort to mesmerize users
• Image takes up majority of the page
• Comments and re-pins neatly tucked under each image
• Action buttons hidden until they are scrolled over
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10. Copyright issues
Pinterest remedies copyright issues and implements rock-solid
DMCA (Digital Millenium Copyright Act) procedures, although
problems still remain
Looking through pinboards reveals two things
• The majority of user-copied content appears to consist of protected
works
• Pins link back to source pages, but rarely do users provide attribution
to the copyright owner
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11. What’s next?
Pinterest has taken additional steps to prevent copyright infringment
Developed a “nopin” meta tag, which site users can use to disable
other users from easily pinning photos from that site to their
pinboards
Time will tell if copyright is to become a bigger issue for Pinterest
Politicians use it
Wholesalers and retailers
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