Pilot credentials 2011

credentials presentation
2011

14/C, Kimley Commercial Building, 142 Queen’s Road Central, Hong Kong
[t] 2810 1110 [e] info@pilot.com.hk [w] www.pilot.com.hk

our web development services:
1. website usability analysis (existing sites)

2. website planning & strategy (new development)

3. custom Content Management System (CMS) development

4. Search Engine Optimisation (SEO) consultancy

5. digital marketing consultancy

6. professional hosting with detailed reporting & analytical tools

© Pilot 2011 2 www.pilot.com.hk

example usability analysis:
usability analysis sets out to
match user expectations with
the owner’s business objectives

we also deconstruct existing sites
using usability design best practice


example website planning & strategy:


example functionality blueprint:

we prepare a detailed
blueprint before each
website development

the blueprint may go
through several revisions
and run to 30-40 pages


content management systems (CMS):
A website can only achieve a high level of interaction with a CMS,
where a backend database is connected to the frontend website.
The CMS can be used to:

• publish new content

• manage documents (DMS)

• manage customer relationships (CRM)

• generate email communications (EDMs) clients

• capture data submitted by users (registrations)
website

• provide detailed reporting (sales / month)

@ CMS

EDMs


CMS can be used to publish:
• products, portfolios and galleries


sitemap & data schematic for That’s It:


3rd party integration for That’s It:


• events, news, case studies, etc...

visitors can
comment on the
article and link it
to social media


• membership and personal data (behind login)

members only
content


sitemap & data schematic for IPBA:


CMS allows you to:
• restrict access to content by login (member only content)

members can redeem loyalty points
against promotions and special offers, or
convert to Asia Miles


3rd party integration for Cafe Deco:
4.
CDHK Respak Global automatically updated from outlet
Pilot requires port access
to the webserver at CDHK
outlet.. PCCW need to open Respak Global
specified port in the firewall

CD Macau
daily automatic export of points
3. data to Respak POS at CDHK

one bar

1. POS queries Pilot CMS:
realtime or per schedule. checks VIPs Pilot CMS
details against the master data. master data
cached in the POS.

peak cafe 2. Pilot CMS queries POS:
as per schedule. uploads the latest member
points transaction data including: profile data
outlet name / transaction date / members ID / points
data batched. sent as XML using post method
member
transaction
history
top deck

other outlets


CMS allows you to:
• restrict access to content by login (individual content)

parents can see school reports,
work and photos of their child (only)


CMS allows you to:
• search or filter dynamic data

this site has 4 different ways
to search for products

this dynamic selection structure
allows the user to ﬁlter product
according to their needs


CMS allows you to: this extranet requires worldwide
• deliver content which requires user feedback country managers to login and
sign-off invoices for legal work
carried out on their behalf in
Hong Kong


CMS allows you to:
• provide detailed analysis from the data

this site allows media planners
to put together campaigns for
their clients


CMS allows you to:
• display dynamic charts based on data set

this site allows candidates to see
at a glance where the jobs that ﬁt
their proﬁle are, and the relative
average salary in each country


CMS allows you to:
• publish rich media such as video and audio files

this site allows ESF students to playback Chinese audio,
record themselves, and answer comprehension questions

this site publishes ﬂash video
of their analysts’ TV interviews


CMS data capture includes:
• basic enquiries and filtered enquiries

enquiries are emailed to the selected location
and relevant department


• shopping carts

not your typical shopping
cart, this site allows you
to purchase companies
(off the shelf) and pay for them
with your credit card


• event sign ups, membership registrations
an event website that includes
delegate sign up, delegate
management and a customer
feedback survey


• competitions, draws & auctions

12 competitions for subscribers
to enter over 12 months

clogs decorated by local artists
auctioned online


• polls and surveys

custom surveys for members. These
are quickly generated and easily
managed by staff using the CMS


search engine optimisation (SEO):
There are various strategies that can be employed to
improve a website’s search engine ranking:

• keyword relevance

• inbound links

• CMS structure (meta tags, search English social media English video sites

engine friendly URLs, etc.)

website
Chinese video sites

organic search

Chinese social media


search engine marketing (SEM):

contextual CPC ads
based on search query


Google Adwords & Facebook Marketing:

ads by Google (contextual ads based on web content) Facebook ads
(based on demographics of user)


hosting:
we can host the solution, or set up on a client’s servers:

• data centres in USA or Hong Kong

• co-located or dedicated servers

• penetration tested

• SSL certificates to encrypt data

• backup daily

• BCP in place
HOSTING
PARTNER

the world's leader in hosting.


reporting & analytical tools:
goal conversion rate

of the 268 visitors to the
enquiry page only 39 submitted
an enquiry. Why so few? This funnel
analysis helped us to reduce the
complexity of the page and increase the
submission rate


Pilot credentials 2011

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