Pik Bouqs is a startup that provides flowers and bouquets delivered to customers' doorsteps. The company aims to position itself as the most trusted platform for flower and bouquet products in India. It plans to initially target marriage occasions and festivals through local partnerships. Over time, it wants to expand its target demographics and geographic reach within India and eventually to international markets like the US, Australia, and France. The company will focus on providing high quality products at affordable prices and establishing strategic collaborations along the supply chain to deliver products efficiently.

1. Pik Bouqs
Dive with Flowers and happiness
Navin Singh

2. Startup Goals
Do Something Different
Follow our Goals
Focus on Profits

3. Prelog
We provide one of the best collections of flowers and bouquets for you love most.
With us you get world’s best picked products at your door steps.
Share experience with others and reward yourself with our products.

4. SITUATION

5. Company Overview
We have positioned ourselves as most trusted and platform for products like flowers
and bouquet.
Being in a narrow market , we are continuously shaping and improvising our brand
from competitors.
We can be reach through App , website or our customized shop( present in selected
cities ).

6. Market Overview
Small market though less competitors

7. Target Customers
First we will target marriage occasions and festivals for our
offerings through local partnerships
Then we will target first Teens , boys , girls and women.
Adding more products to more demographic variety.

8. Our Goals
Providing best products and services to our customers
Establish brand in major cities of India , then establish ourselves in major cities of
state.
In future , we target to move to other big markets like USA , Australia , France and UK

9. STRATEGY

10. Target Market
Marriage functions , festivals , Valentine day , fests , Political gatherings and
Birthdays.
Men , women , boys , Girls , Teens binding in a garland.
Customers
Collaborations
We will do partnerships with wedding planners and event organizers to provide
them flowers
We will include flower vendors in small cities to deliver our products to customer

11. Companies like Delhivery and xpressbees to deliver our products
Let Companies like Archies and hallmark to sell their products through our channel
Large orchids owners to provide flowers and offshore companies to provide flowers
when ordered.
Company
Competitors
Compete with biggest lion in the pride , that is ferns n petals.

12. Value Proposition
Will find easiest way to shopping for tip toed quality and affordable price.
Customers
Collaborators
They will be able deliver their products from our platform .
Making them to leverage customers into profits

13. TO make ourselves unique from homogenous competitors.
Creating strong Unique Selling Proposition (USP) for the customers.
Company

14. TACTICS

15. Products
We will provide flowers and bouquets
Teddy also make up for a good product to deliver
We also plans to deliver premium chocolate
products

16. Secondary Products
Cakes :
Limited to some locations .
Will get delivered where possible in just 4 hours.
Loose Flowers package:
This will available at every location.
If anyone need flowers everyday like for worship, then we will provide the subscribed
quantity everyday.

17. Services
We will first focus on major cities of India , Then moved to major cities in a state.
We will provide faster delivery at marginal cost .
Premium customers will given timely discounts and elevated loyalty pattern.
Premium customers can subscribe to products which will fetch them a good upfront
discount.
We let you return products if not met the expectations

18. Brand
Its worth to spend with us for yourself
Reliable and trustworthy
Going to shape the way of shopping and gifting to you live most.

19. Price
Our Premium version will costs $2.99 a month and bundled price would be $30.99 a
year.
We continuously do analysis for our pricing.
Timely discounts for your products.

20. Incentives
Upfront 5% loyalty points for every order.
Non- Premium
Customers
Premium Customers
Upfront 12% loyalty points for every order.
Fast Delivery option
Subscribed products will fetch 15% loyalty points for customers

21. Communication
First we will communicate through event sponsored by us.
Through Referrals will try to expand consumer base.
We will reach to every customer for their review after every order.

22. Distribution
Our App , website and Shops (limited cities ) will be integrated channel for ordering
Partnering with logistics companies like delhivery increase margin for both
We will let local vendors to let sell their products to local orders
We will provide 3 hour delivery at nominal cost.

23. IMPLEMENTATION

24. Infrastructure
We will integrate manufacturer to customers , local vendors to customers for their
products .
For large demand products like bouquets and teddies we will establish warehouse to
create a hotspot for faster delivery.
Good craftsman will be employed for creative works delivery.

25. Process
manufacturer
App , Website
and Shop
Customers
Big Cities
manufacturer
App , Website
and Shop
Local vendors
Customers
Medium sized Cities

26. Schedule
We will first focus 6 months on establishing ourselves in major cities of India.
Then after having solid revenue and infrastructure we will move other cities on India.
After 1 Year We will stretch to other big Countries like USA , Australia and France.