Baskena.com is an Indian e-commerce website launching on June 5th, 2015. It was founded by Gaurav Kaushik and Shivashish Singh who met while studying engineering. The website aims to provide Indians easy and memorable online shopping with features like cash on delivery, 10-day returns, free shipping, and competitive prices. It will work to attract and retain customers through SEO, social media, weekly deals, and no prices above MRP.