SlideShare a Scribd company logo
The story unfolds
.com
Introduction
Founders
Why baskena?
Order Lifecycle
CONTENTS
 Baskena.com will go live on 5th June 2015 with an objective
of enabling every Indian who has an access to internet
shop at their doorstep.
 Baskena.com is obsessed with providing customers a
memorable online shopping experience. Be it Cash On
Delivery, a 10 day replacement policy, free shipping and of
course the great prices that they offer. Then there is
dedicated Baskena Transports team that works round the
clock to personally make sure packages reach on time.
INTRODUCTION
 Gaurav Kaushik
 CEO and Co Founder
 Gaurav spent his early years in Delhi. He went to
Kurukshetra University to pursue Chemical
Engineering. In 2014, he joined amazon.in which he
later left to set up baskena.com
 As CEO, Gaurav overseas all the customer facing
activities of the company including marketing, finance
and legal departments.
ABOUT FOUNDERS
 Shivashish Singh
 CTO and Co Founder
 Born and raised in Calcutta, Shivashish went to
Kurukshetra University to study Information
Technology. He worked with Pixel Conception and
Clavax Technology before taking entrepreneurial
plunge with baskena.
 At baskena, he is the technical end of the company
and is a self confessed workaholic.
ABOUT FOUNDERS
DISCOVERABILITY
 Healthy SEO
 “Happy Shopping” tagline.
 Presence on social media.
PAYMENT
 Cash on delivery
 Secure online payment gateway
Why Baskena?
PRICING
 Baskena always try to give lowest possible prices to
customers.
 “Steal on Thursday” a weekly sale that celebrates
shopping week after week by offering discounted
prices on popular items.
 No item is ever sold above MRP at baskena.com
Why Baskena?
 Attract users.
Family, Friends, SEO, word of mouth, Brand Building
 Selection and evaluation of products.
Easy to find and discover products , description and specification
 Price well
Have to be competitive to the most obvious option
 Convenient Payment Options
Online payment, COD, Gift Vouchers
 Confirm Payment
Order Lifecycle
 Get the item
Procure from supplier or from inventory.
 Clean and Check for sanity
Pages missing, MRP printed lesser than told to you
 Pack the item
Tamper proof, weather proof, breakage proof
 Select courier and handover
Selection of courier and its performance in region affects the delivery time.
 Get tracking ID and communicate to customer
Follow up for timely delivery.
 Take care of returns
Minimize returns
Order Lifecycle (contd.)

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Slideshare

  • 3.  Baskena.com will go live on 5th June 2015 with an objective of enabling every Indian who has an access to internet shop at their doorstep.  Baskena.com is obsessed with providing customers a memorable online shopping experience. Be it Cash On Delivery, a 10 day replacement policy, free shipping and of course the great prices that they offer. Then there is dedicated Baskena Transports team that works round the clock to personally make sure packages reach on time. INTRODUCTION
  • 4.  Gaurav Kaushik  CEO and Co Founder  Gaurav spent his early years in Delhi. He went to Kurukshetra University to pursue Chemical Engineering. In 2014, he joined amazon.in which he later left to set up baskena.com  As CEO, Gaurav overseas all the customer facing activities of the company including marketing, finance and legal departments. ABOUT FOUNDERS
  • 5.  Shivashish Singh  CTO and Co Founder  Born and raised in Calcutta, Shivashish went to Kurukshetra University to study Information Technology. He worked with Pixel Conception and Clavax Technology before taking entrepreneurial plunge with baskena.  At baskena, he is the technical end of the company and is a self confessed workaholic. ABOUT FOUNDERS
  • 6. DISCOVERABILITY  Healthy SEO  “Happy Shopping” tagline.  Presence on social media. PAYMENT  Cash on delivery  Secure online payment gateway Why Baskena?
  • 7. PRICING  Baskena always try to give lowest possible prices to customers.  “Steal on Thursday” a weekly sale that celebrates shopping week after week by offering discounted prices on popular items.  No item is ever sold above MRP at baskena.com Why Baskena?
  • 8.  Attract users. Family, Friends, SEO, word of mouth, Brand Building  Selection and evaluation of products. Easy to find and discover products , description and specification  Price well Have to be competitive to the most obvious option  Convenient Payment Options Online payment, COD, Gift Vouchers  Confirm Payment Order Lifecycle
  • 9.  Get the item Procure from supplier or from inventory.  Clean and Check for sanity Pages missing, MRP printed lesser than told to you  Pack the item Tamper proof, weather proof, breakage proof  Select courier and handover Selection of courier and its performance in region affects the delivery time.  Get tracking ID and communicate to customer Follow up for timely delivery.  Take care of returns Minimize returns Order Lifecycle (contd.)