This document outlines a company's new branding strategy, which includes adopting a new color palette, font, logo, tagline, and marketing materials. The tagline "Deliver More" was chosen to communicate the company's promise of helping customers achieve more through collaboration, quality solutions, innovation, and trust. The rebranding will launch gradually over the coming months through updated marketing channels and materials.

1. Welcome to our fresh new look
We want you to be the first to see this
before we launch to the market.

2. Collaboration
A team and family
We work together with all stakeholders to achieve more
through shared knowledge and a team work culture.
OUR BRAND VALUES

3. Quality
Be the best in everything we do.
We are persistent on achieving outstanding outcomes and
being one step ahead.
OUR BRAND VALUES

4. Innovation
We always think of better ways to do more
We are committed to finding the best solution for all our
stakeholders.
OUR BRAND VALUES

5. Solutions
We are problem solvers.
We aim to provide sustainable solutions and prosperous
outcomes for all our stakeholders
OUR BRAND VALUES

6. Trust
We are open, transparent and authentic
We earn trust and instill confidence by being reliable and
accountable in all of our interactions.
We are known for our ability to deliver what we promise.
OUR BRAND VALUES

7. ?
OUR NEW TAGLINE…

8. WHY A TAGLINE
• To communicate a promise of something we actually deliver
• It gives an indication of our personality and values
• Verifies a customer experience
• Enhances the meaning of the brand — what we do
• Challenges the audience to do something

9. We drew inspiration from
indepth interviews with customers and
the large response from the internal
team survey

10. Our customers are feeling the pressure and
demands from every direction.
They are constantly looking for ways on
achieving more in their business

11. • Collaboration
• Quality
• Innovation
• Solutions
• Trust
– Deliver
I want to be able to
provide more
product and service
because my
customers and
consumers demand
more
OUR VALUES MATCH OUR
CUSTOMERS ASPIRATIONS

12. So how does the word“MORE” fit across our
business

13. • Food Processing: “MORE FOOD OUTPUT!"
Increase production levels and produce “more” sliced and
wrapped meat. With accurate results and quality
workmanship it means more happy customers.
It suggests that employees can be more efficient and
therefore produce more quickly with improved quality.
• Weighing / Scales "WEIGH MORE"
Get accurate results first time every time. Measuring your
business accurately will help improve quality control and
reduce cost.
OUR CUSTOMERS WANT MORE

14. • POS “EARN MORE”
The more you get thru the till the more you earn. Our POS will
get it right the first time. With accurate results and quality
workmanship, its guaranteed to give you more quality results.
• Labels “LABEL MORE”
MORE attractive product on the shelf, MORE effective, MORE
unique, MORE shine, MORE product sold, MORE Customers,
MORE revenue

15. • Wrapping “WRAP MORE”
MORE Products to sell, MORE time to do other things
• Tailored Solutions “WE DELIVER MORE”
We have been around for a long time. We know what you need. Trust
our expert advisors to deliver the right innovative solution for you.
• Service Maintenance & repair / hire "WORK MORE"
We understand that your business needs to work. We believe in our
products, but if something goes wrong we’ll fix it. Your business has
MORE production hours and you experience MORE up time with our
Wedderburn Service team.

16. How is this relevant internally?
The internal research says:
We are empowered. We are a family and we all count, we
are not just a number in a faceless corporation and that
makes me want to do more than any other place I have
worked at…

17. There was a match!
Customers want more of what we offer

18. OUR NEW TAGLINE, OUR PROMISE

19. It holds a very
strong emotional
leadership
position
We have a strong
rationale to prove we
do more and it can be
seen in our customer
relationships and our
product and service
delivery

20. Here is a snap shot of our new look
This is just the beginning…

21. Our new colour palette
This palette shows our fresh new Wedderburn colours.
These colours will be used for new marketing and general communication.

22. Our new colour palette
We are also adding a new vibrant colour that represents each business unit
and product range.
This communicates to our customers that we offer a wide range or products
and service and they can visually see it through colour as well as words

23. Our complete new colour palette

24. You may also use ARIAL
Our new font type

25. Our new product flyers

26. Please note: the images in the final artwork will be of our customers.
The ones you see here are simply stock images used as place holders
Our new industry brochures

27. Please note: the
images in the
final artwork will
be of our
customers.
The ones you
see here are
simply stock
images used as
place holders
Our new Wedderburn overview and company profile
Front page

28. Inside page

29. Business Unit Introduction

30. Product & Service Offering

32. Business cards
Yellow line represents people across all business units
People in one specific business unit will have their specific coloured line

33. Hello
Here is the email signature…

34. How do we use the logo
• This logo is used for all
material you normally use
for now
• This will be used for
marketing communication
• The marketing manager
needs to approve its
application in any material/
• Not to be used for non
marketing related items eg
standard stationary
Kelly pls insert Logo with no tagline
Kelly pls insert Logo with tagline

35. 31 July
2014
• New Website wedderburn.com.au goes live
• NZ to follow
From
31st July
• New email address footer
• New logo can now be used.
• Note: items will only be replaced as they run out.
Sept
• Seafood Retailer
segment marketing
First test in Australia
Next • Other Major
Product launch
LAUNCH TO EXTERNAL

36. CHECK OUT OUR NEW WEBSITE
Click on the link provided for a
VIP sneak preview

37. Thank you for going the extra mile