The document outlines plans for a new indie music magazine called "INDXE". It will have a bold masthead visible from a distance. The magazine will focus on indie music, which has many artists but few dedicated publications. The front cover will use serif fonts and have a color scheme of white and purple. The masthead will span the top of the page. Interior pages will match the branding and have a simple, stylish design that appeals to the target audience interested in fashion and art. Pages will follow conventions like sticking to the "rule of three" for visual elements and placing the masthead in the top corner. A double page spread will feature a Q&A interview, and images will be studio shots against a

1. The name of the magazine I will produce iscalled‘INDXE’,whichisaboldmastheadthatwill be able
to be seenfromafar. I chose to make my magazine aboutindie musicasitisa genre thathas a lot of
artists,butverylittle magazinesthatfocusonit,and there wouldbe alot of informationaboutthe
genre that couldbe wrote about,that isn’talready. Onmyfront cover,I wantthere to be mainly
serif fontsforcoverlinestomake the magazine lookformal. Iwant the colourscheme tobe white
and purple,whichare boldandfeminine colours. The mastheadwill goacrossthe top of the page
and will be bold,soitstandsout the moston the page. The contentspage shouldmatchthe other
pages,forbrandingpurposes. Iplanto make the contentspage quite simple,andstylish,asthe
target audience isintofashionandart,andtheywouldappreciate the magazine more if itwasa bit
more sophisticatedthanothermusicmagazines. Iwill sticktothe rule of three,and probablyhave
fewpictures,tokeepthe page fromlookingtobusy. I will alsosticktoconventionsandthe
magazinesmastheadinthe topcornerof the page. For the double page spread,itwill be aQ&A, as
thisisthe resultof myfocus group. I planto eventhe amountof picturesand wordsoutacross the
DPS,as thisis somethingmytarget audience saidtheywouldlike. Iwouldagainlike tosticktothe
conventionsof adouble page spreadformymagazine. Forthe image,Iwouldlike tokeepthem
rather simple withlittlemise-en-scene,andtohave themtakeninthe studio,againsta white
background. I wouldlike toalsofeature maybe aguitarinthe images,tomakessure thatmusic is
portrayedinthe magazine.