Darley Company Presentation
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Darley is the premier UK supplier of labels into the brewing, water and soft drink markets and also supplies Patient Information Leaflets to over 50 Pharmaceutical companies.
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The promotional package for a band's new album effectively links the music video, digipak, and magazine advert through repeated imagery and design elements. These include using the first shot from the video on all materials, along with matching fonts, colors, and central placement of the band's name. Hidden images of the band in the digipak packaging also provide an engaging surprise for audiences. Together, these interconnected visual and symbolic references communicate the band's identity and message across all components of the promotional campaign.
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