Photography is used in various industries and applications. In advertising, photographs are used on billboards and other media as images can be processed quicker than text. In fashion, photographs allow consumers to see what products look like in magazines and online. For music, photographs of musicians are featured in magazines, websites, and social media. Landscape photography captures nature and man-made features, with renowned photographer Sebastiao Salgado photographing landscapes worldwide.

1. Different uses of Photography
Jordan Robson

2. Advertising
Photography is used in advertising because it is
something the consumer can see and judge the
product for that. For example if they were driving
past a billboard then they wouldn’t have time to
read a lot of information whereas a picture is much
more convenient.

3. Fashion
Photography is used in fashion so fashion magazines
and websites can use them to show consumers what
the products look like. One of the most well known
fashion photographers is Alice Hawkins, who’s work can
be found in magazines such as Vogue and Vanity Fair.
Seeing the products allow the consumer to look at the
product and decide if they like it.

4. Music
Photography is used in music so they can be added to
various media outlets such as magazines, music
websites and the musicians social media. Well-known
music photographers include people such as Shirlaine
Forrest who has been shooting musicians for 17 years
and her pictures have been featured in The Rolling
Stone, The Guardian and The New York Times.

5. Landscape
Landscape photography is typically used to capture the
presence of nature but can also focus on man-made
features or disturbance of landscapes. A well-known
landscape photographer goes by the name Sebastiao
Salgado who has captured nature from all around the
world.

6. Portrait
Portrait photography is used to capture the personality of the
subject by using effective, lighting, backdrops and poses. Well-
known portrait photographers include Annie Leibovitz and
Steve McCurry who use portrait photography in their
portfolios. Portraits are normally used in special occasions,
such as weddings and school events.

7. Macro
Macro photography is close-up photography of usually very
small subjects to make the subject in the photography look
greater than life size. Macro photography is usually used to
take pictures of things such as; insects, flowers and even
drops of water. Well-known macro photographers include
Krasimir Matarov who is an award winning photographer who
specializes in capturing macro photographs of nature and
wildlife.