Photography is used in various contexts: 1) Advertising photography uses high quality images of products in studio settings to convey information to consumers quickly on billboards and other advertising. 2) Fashion photography shows consumers what fashion products look like in magazines and online to help consumers decide if they like the products. 3) Music photography adds images of musicians to media outlets to promote their work and careers. These images are often shot with low apertures or ISO settings.

1. Different uses of Photography
Jordan Robson

2. Advertising
Photography is used in advertising because it is
something the consumer can see and judge the
product for that. For example if they were driving
past a billboard then they wouldn’t have time to
read a lot of information whereas a picture is much
more convenient. These photographs will have been
taken in a studio using specific lighting and a high
aperture to get the detail of the burger and the
bottle.

3. Fashion
Photography is used in fashion so fashion magazines
and websites can use them to show consumers what
the products look like. One of the most well known
fashion photographers is Alice Hawkins, who’s work can
be found in magazines such as Vogue and Vanity Fair.
Seeing the products allow the consumer to look at the
product and decide if they like it.

4. Music
Photography is used in music so they can be added to various
media outlets such as magazines, music websites and the
musicians social media. Well-known music photographers
include people such as Shirlaine Forrest who has been shooting
musicians for 17 years and her pictures have been featured in
The Rolling Stone, The Guardian and The New York Times. These
two images will have been shot at low apertures because the
background is blurry. The image on the left has a ISO so we can
see the singer.

5. Landscape
Landscape photography is typically used to capture the presence
of nature but can also focus on man-made features or
disturbance of landscapes. A well-known landscape
photographer goes by the name Sebastiao Salgado who has
captured nature from all around the world. The image on the
right was shot with a fast shutter speed where the image on the
on the left has a slow shutter speed.

6. Portrait
Portrait photography is used to capture the personality of the
subject by using effective, lighting, backdrops and poses. Well-
known portrait photographers include Annie Leibovitz and
Steve McCurry who use portrait photography in their
portfolios. Portraits are normally used in special occasions,
such as weddings and school events.

7. Macro
Macro photography is close-up photography of usually very
small subjects to make the subject in the photography look
greater than life size. Macro photography is usually used to
take pictures of things such as; insects, flowers and even
drops of water. Well-known macro photographers include
Krasimir Matarov who is an award winning photographer who
specializes in capturing macro photographs of nature and
wildlife.