This document discusses why visual content creation is challenging for many marketers. It notes that compelling visuals today need to appeal to lifestyle and values to be shared on social media, requiring less staged photography and more emotional responses. However, the marketers sharing content on social channels are often not designers or photographers. Additionally, not every company has in-house photographers or designers. It concludes that providing practical tips and tools can help marketers create better visual content.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
10 step guide to social link building by hub spotPeerasak C.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is important for search engine optimization and exposure but must be complemented by capturing leads and nurturing relationships.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is just one part of marketing and leads should be nurtured. It encourages tracking performance to improve customer acquisition.
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
This document discusses content marketing strategies and metrics. It begins by defining content marketing and distinguishing it from other types of marketing. It then provides examples of characteristics of effective web content topics and the purposes of content. The document outlines strategies for discovering content topics, developing on-site and off-site social content, and targeting audiences. It concludes by discussing both passive and active metrics to measure content marketing performance.
Eminent Online Marketing's monthly newsletter brings you fresh stories, tips and trends on internet marketing. This month, we're showing you ways to build your profile using online marketing. Plus, a closer look at the Eminent Online Marketing team!
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
Stand Out Social Marketing - Monetizing Social - FTB - ToledoMike Lewis
The document summarizes an event for Toledo businesses. It includes:
1) A breakfast buffet and check-in starting at 7:30 AM, with an introduction by the president of Fifth Third Bank at 8 AM and a keynote by speaker Mike Lewis on social media marketing.
2) A question and answer session will follow the keynote presentation.
3) Mike Lewis will be signing books after his presentation.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
10 step guide to social link building by hub spotPeerasak C.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is important for search engine optimization and exposure but must be complemented by capturing leads and nurturing relationships.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is just one part of marketing and leads should be nurtured. It encourages tracking performance to improve customer acquisition.
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
This document discusses content marketing strategies and metrics. It begins by defining content marketing and distinguishing it from other types of marketing. It then provides examples of characteristics of effective web content topics and the purposes of content. The document outlines strategies for discovering content topics, developing on-site and off-site social content, and targeting audiences. It concludes by discussing both passive and active metrics to measure content marketing performance.
Eminent Online Marketing's monthly newsletter brings you fresh stories, tips and trends on internet marketing. This month, we're showing you ways to build your profile using online marketing. Plus, a closer look at the Eminent Online Marketing team!
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
Stand Out Social Marketing - Monetizing Social - FTB - ToledoMike Lewis
The document summarizes an event for Toledo businesses. It includes:
1) A breakfast buffet and check-in starting at 7:30 AM, with an introduction by the president of Fifth Third Bank at 8 AM and a keynote by speaker Mike Lewis on social media marketing.
2) A question and answer session will follow the keynote presentation.
3) Mike Lewis will be signing books after his presentation.
Social Search - Social Media Week PresentationBen Romberg
Ben Stirling
TUG Agency
30+ digital media professionals
Established in 2006
Specialists in PPC, SEO, SMM, affiliate marketing and display advertising
Global campaign experience
Language skills include English, Spanish, Italian, French, German, Russian, Cantonese & Korean
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
This document discusses strategies for effective content marketing beyond just social media engagement. It emphasizes creating educational, entertaining, and exclusive content tailored to specific audiences. Metrics for both on-site content and social media content are discussed, including passive metrics like time on site and referrals as well as hard metrics like goals and social interactions. Case studies demonstrate how targeted acquisition campaigns can generate quality leads and sales. The key is to create compelling content, target a specific vertical, develop lists through participation and remarketing.
The document discusses how web presence and social media can fuel business growth for financial advisors. It argues that clients increasingly expect digital engagement with advisors and use online resources to research and compare advisors. The document debunks myths that social media is just for personal use or too risky due to regulations. It provides strategies for how advisors can use their web presence and social media including acquiring audience, engaging clients, influencing sharing, and optimizing their website for conversions. Compliance can be ensured by establishing guidelines around recommendations, archiving content, and controls.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Presentation on optimizing social media and content marketing for better performance across the customer lifecycle. By Lee Odden, CEO of TopRank Online Marketing at SMBMSP (social media breakfast Minneapolis, St. Paul MN).
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
This document summarizes a webinar on the convergence of social media and SEO. The webinar featured speakers Liz Strauss, Erez Barak, and Rand Fishkin and addressed topics like how people now spend more time on search and social media, how search engines now factor social metrics like links and likes into rankings, and how marketers need to track both SEO and social media metrics in real time to understand online performance and relationships with customers.
Effective Facebook Marketplace Advertising - Havas Digital InsightHavas Media
The Facebook Marketplace provides advertisers with the unique opportunities to target consumers based off precise self-selected interests and affiliations. Anything a consumer shares on Facebook is targetable – whether it’s a fan page they like, an interest they have listed or a status message they have written.
7 Tips to Creating a "No Fuss" Social Media StrategyJoanne DelBalso
1) The document provides 7 tips for creating an effective yet low-maintenance social media strategy for businesses.
2) It recommends setting goals for social media use, researching your target audience, developing a unique brand story, and balancing the time investment in social media.
3) Popular social media management and analytics tools are also suggested to help maximize efforts and measure the success of the strategy.
How to Create Visual Content That People Can't Wait to ShareBoom! Social
Visual content is “snackable” and helps you grab the attention of your ideal customer. If you aren’t prepared for the visual content revolution, you are going to be left behind.
The great news is that you don’t have to be a graphic designer with mad skills to create amazing visual content quickly and easily!
Dzielenie się. Nowe szanse współpracy bibliotek w społeczeństwie cyfrowymAlek Tarkowski
"Dzielenie się. Nowe szanse współpracy bibliotek w społeczeństwie cyfrowym". Prezentacja otwierająca X Ogólnopolską Konferencję z cyklu „Automatyzacja Bibliotek Publicznych” pt. „Modele współpracy bibliotek publicznych – czy razem możemy więcej, szybciej, lepiej?”, 7-8 listopada 2012 r., Warszawa.
Prezentacja na Mini Summit on Media Art Policy and Practice Alek Tarkowski
My name is Alek. The document discusses various topics from places to people, the ephemeral nature of things becoming archival, annotated works becoming a common good, and hackers transitioning from passivity to creativity. It encourages the reader to engage in activities like riding bicycles, growing plants, and baking bread. The document contains various images attributed to different photographers under Creative Commons licenses.
The document summarizes observations from a classroom field experience at a grade 2 classroom. It describes the daily routine including a math problem, language exercise, and morning meeting. It notes the classroom layout and areas for group work, computers, and reading. It discusses how the teacher connects lessons to critical thinking, encourages sharing ideas in reading groups, and maintains high expectations for student diversity.
Transparency, security, and consumer savvy are important when using PR on the web. Companies should provide authorship of content and avoid fake blogs. Transparency through CEO blogging can help build relationships. While transparency is good, security is important to protect private consumer data. Many consumers remain wary of interacting online due to data leaks. PR practitioners need to be savvy and innovative when using the internet for campaigns, and should prepare for potential backlash from consumers.
The Accidental Cataloger: Tips and Tools to Help You Use the RulesEmily Nimsakont
This document provides an overview of cataloging rules, standards, and resources for catalogers. It discusses the differences between AACR2 and RDA as well as MARC and BIBFRAME. It then lists several free sources for MARC records, such as the Library of Congress Catalog and AMICUS. Tools for working with MARC data like MARC converters, authorities, and tag references are presented. Finally, call number resources and training opportunities for catalogers are highlighted.
Rhinoplasty and liposuction were the most popular cosmetic procedures for women and men respectively. Rhinoplasty details included age reasons, costs, financing options, and before/after aspects. Liposuction discussed targeted body regions like the abdomen and face along with associated costs and before/after views.
Social Search - Social Media Week PresentationBen Romberg
Ben Stirling
TUG Agency
30+ digital media professionals
Established in 2006
Specialists in PPC, SEO, SMM, affiliate marketing and display advertising
Global campaign experience
Language skills include English, Spanish, Italian, French, German, Russian, Cantonese & Korean
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
This document discusses strategies for effective content marketing beyond just social media engagement. It emphasizes creating educational, entertaining, and exclusive content tailored to specific audiences. Metrics for both on-site content and social media content are discussed, including passive metrics like time on site and referrals as well as hard metrics like goals and social interactions. Case studies demonstrate how targeted acquisition campaigns can generate quality leads and sales. The key is to create compelling content, target a specific vertical, develop lists through participation and remarketing.
The document discusses how web presence and social media can fuel business growth for financial advisors. It argues that clients increasingly expect digital engagement with advisors and use online resources to research and compare advisors. The document debunks myths that social media is just for personal use or too risky due to regulations. It provides strategies for how advisors can use their web presence and social media including acquiring audience, engaging clients, influencing sharing, and optimizing their website for conversions. Compliance can be ensured by establishing guidelines around recommendations, archiving content, and controls.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Presentation on optimizing social media and content marketing for better performance across the customer lifecycle. By Lee Odden, CEO of TopRank Online Marketing at SMBMSP (social media breakfast Minneapolis, St. Paul MN).
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
This document summarizes a webinar on the convergence of social media and SEO. The webinar featured speakers Liz Strauss, Erez Barak, and Rand Fishkin and addressed topics like how people now spend more time on search and social media, how search engines now factor social metrics like links and likes into rankings, and how marketers need to track both SEO and social media metrics in real time to understand online performance and relationships with customers.
Effective Facebook Marketplace Advertising - Havas Digital InsightHavas Media
The Facebook Marketplace provides advertisers with the unique opportunities to target consumers based off precise self-selected interests and affiliations. Anything a consumer shares on Facebook is targetable – whether it’s a fan page they like, an interest they have listed or a status message they have written.
7 Tips to Creating a "No Fuss" Social Media StrategyJoanne DelBalso
1) The document provides 7 tips for creating an effective yet low-maintenance social media strategy for businesses.
2) It recommends setting goals for social media use, researching your target audience, developing a unique brand story, and balancing the time investment in social media.
3) Popular social media management and analytics tools are also suggested to help maximize efforts and measure the success of the strategy.
How to Create Visual Content That People Can't Wait to ShareBoom! Social
Visual content is “snackable” and helps you grab the attention of your ideal customer. If you aren’t prepared for the visual content revolution, you are going to be left behind.
The great news is that you don’t have to be a graphic designer with mad skills to create amazing visual content quickly and easily!
Dzielenie się. Nowe szanse współpracy bibliotek w społeczeństwie cyfrowymAlek Tarkowski
"Dzielenie się. Nowe szanse współpracy bibliotek w społeczeństwie cyfrowym". Prezentacja otwierająca X Ogólnopolską Konferencję z cyklu „Automatyzacja Bibliotek Publicznych” pt. „Modele współpracy bibliotek publicznych – czy razem możemy więcej, szybciej, lepiej?”, 7-8 listopada 2012 r., Warszawa.
Prezentacja na Mini Summit on Media Art Policy and Practice Alek Tarkowski
My name is Alek. The document discusses various topics from places to people, the ephemeral nature of things becoming archival, annotated works becoming a common good, and hackers transitioning from passivity to creativity. It encourages the reader to engage in activities like riding bicycles, growing plants, and baking bread. The document contains various images attributed to different photographers under Creative Commons licenses.
The document summarizes observations from a classroom field experience at a grade 2 classroom. It describes the daily routine including a math problem, language exercise, and morning meeting. It notes the classroom layout and areas for group work, computers, and reading. It discusses how the teacher connects lessons to critical thinking, encourages sharing ideas in reading groups, and maintains high expectations for student diversity.
Transparency, security, and consumer savvy are important when using PR on the web. Companies should provide authorship of content and avoid fake blogs. Transparency through CEO blogging can help build relationships. While transparency is good, security is important to protect private consumer data. Many consumers remain wary of interacting online due to data leaks. PR practitioners need to be savvy and innovative when using the internet for campaigns, and should prepare for potential backlash from consumers.
The Accidental Cataloger: Tips and Tools to Help You Use the RulesEmily Nimsakont
This document provides an overview of cataloging rules, standards, and resources for catalogers. It discusses the differences between AACR2 and RDA as well as MARC and BIBFRAME. It then lists several free sources for MARC records, such as the Library of Congress Catalog and AMICUS. Tools for working with MARC data like MARC converters, authorities, and tag references are presented. Finally, call number resources and training opportunities for catalogers are highlighted.
Rhinoplasty and liposuction were the most popular cosmetic procedures for women and men respectively. Rhinoplasty details included age reasons, costs, financing options, and before/after aspects. Liposuction discussed targeted body regions like the abdomen and face along with associated costs and before/after views.
California Housing, Real Estate Market Update Shared by Howard E. PerryHoward Perry
- Sales of existing homes in California increased 6.9% year-to-date in March 2016 compared to the same period in 2015. The median home price also rose 4% year-over-year to $483,280.
- Inventory levels continued to decline from the previous year, with the unsold inventory index standing at 3.8 months in March 2016 compared to 3.6 months in March 2015.
- In the Bay Area, inventory dropped significantly since 2009 and remained tight, with an unsold inventory index of 4.1 months in March 2016.
Facebook is preparing for its IPO and must focus on increasing revenue per user to continue growing. It has implemented the Timeline and Open Graph to improve data collection and build stronger lock-in. These allow Facebook to know users' detailed histories and actions across the web. Improved targeting from this enhanced data set improves advertising efficiency. Facebook aims to ensure every user is deeply engaged to maximize time spent and data available for highly personalized ads. Its strategies continue building on defining digital identity and spreading the social layer.
Cerego's Head of Product Development (Kirk McMurray) and Head Product Engineer (Dominiek ter Heide) will introduce iKnow!, a social learning service that beta launched in Japan a little over a year ago. They will discuss in detail how the future direction of the web is influencing the architecture of the platform and elaborate upon the core themes driving the product vision. This will include insight into why Cerego is striving to create a radically open learning platform, whereby all content is free, and how this impacts the long-term business model. Also, they will provide a glimpse into the future of efforts underway to evolve iKnow! into a "Learning 3.0" offering!
The document discusses an iPad pilot program at Meadowbrook school where K-2 teachers and special education teachers were given 1-5 iPads for 5 weeks. It includes positive teacher feedback about using the iPads in centers, groups, and during free choice. It also discusses envisioning how iPads could be used in 2011-2012 as teaching tools, to provide experiences not otherwise possible, to easily meet many learning needs, and for activities like digital storytelling, photos and videos, physical education, and creating eBooks.
The document discusses applying inter-cluster collaboration to create experience economic opportunities for the Dutch film sector. It notes that while the Netherlands is on the periphery of the global film industry, dominated by Hollywood, new technologies and consumer needs are shifting the industry toward sharing, interactivity, and culture. It questions how the Dutch film industry can develop competitive advantages and recognizes scattered "mini-clusters" but wonders if they could form a single "Experience cluster" to better compete.
The host is inviting friends to a barbecue at their new guest house located on a private island in the Pacific Ocean. The party was put together at the last minute so accommodations are simple. Guests are asked to bring a dish and confirm their attendance in advance. Transportation to and from the island will be provided by a rented yacht.
The marketer’s crash course in visual content creationAndy Kriebel
The document provides guidance on creating visual content for marketing purposes. It discusses how visual content is important for capturing attention given today's information overload. It then outlines common challenges marketers face in creating visuals, such as lack of design/photography skills or resources.
The document proceeds to outline 5 types of visual content that can be created: videos, photos, images, infographics, and presentations. It emphasizes using visuals that tell stories and evoke emotions.
The document concludes by providing "10 Commandments of Do-It-Yourself Design" to help marketers who are not designers or photographers. The commands stress understanding the content purpose, establishing a visual hierarchy, and respecting simplicity in design.
How the new Facebooks News Feed changes Your Content StrategyTrần Đình Khánh
The document discusses changes to Facebook's News Feed announced in March 2013. Key points:
- Facebook made the News Feed more visually focused, with photos and visual content now making up around 50% of content.
- Changes included making visual content larger and more prominent. It also allowed users to choose between different News Feed filters.
- The changes were meant to make the News Feed a more personalized newspaper-like experience for users.
- Marketers need to adapt their content strategies to focus more on visual content that performs well in the new News Feed format.
Designityourselfthemarketerscrashcourseinvisualcontentcreation 130325135426-p...Portal do Sucesso
This document provides guidelines for marketers and non-designers to create effective visual content without the help of professional designers. It outlines 10 principles for do-it-yourself design: 1) Understand the purpose of the content, 2) Establish a content hierarchy, 3) Respect simplicity, 4) Keep it legible, 5) Use contrast effectively, 6) Employ visual repetition, 7) Consider visual weight, 8) Use whitespace intentionally, 9) Test, iterate and refine, and 10) Get feedback from others. Examples are provided to illustrate good and bad design based on these principles. The goal is to empower marketers to create visuals that are aesthetically pleasing and convey information in an easy to digest manner
How facebooks-new-newsfeed-changes-your-content-strategyVasco Marques
This document provides a summary of Facebook's March 2013 announcement of changes to its News Feed and how those changes impact content strategies. The key points are:
- Facebook emphasized giving users the "best personalized newspaper" and made the News Feed more visually focused since 50% of content is now photos.
- Changes included richer visual content displayed larger, the ability to choose different News Feed views, and consistent mobile experiences.
- The document analyzes how content appears in user News Feeds and provides 8 marketing takeaways to align strategies with the new News Feed priorities on visual content.
Design it yourself_the_marketers_crash_course_in_visual_content_creationLewis Lin 🦊
The document provides guidance for marketers on creating visual content. It discusses why visual content is important given increasing information overload. It then outlines 5 types of visual content that marketers can create, including photos, videos, images, infographics, and presentations. The document also presents 10 design principles called "Commandments of Do-It-Yourself Design" to help marketers who are not designers create effective visual content. The principles emphasize understanding the purpose of the content, establishing a content hierarchy, and respecting simplicity and legibility in design.
How the-new-facebook-newsfeed-changes-your-content-strategytailieumarketing
The document discusses changes to Facebook's News Feed and provides recommendations for optimizing content strategy in light of these changes. The key points are:
1) Facebook announced major changes to emphasize visual content in the News Feed, including larger photos and videos appearing more prominently.
2) Content in the News Feed is determined by Facebook's EdgeRank algorithm, which considers affinity, weight, and time decay. High engagement with posts increases their weight.
3) The document provides eight recommendations for content strategies, with a strong emphasis on publishing more visual content like photos since visuals perform much better on Facebook.
Guia practica para contratar a un experto en Marketing de Contenidos por HubSpotSHAKE-IT MARKETING
Guia practica para contratar a un experto en marketing de contenidos y hacer que tu estrategia de Inbound Marketing sea un éxito.
Incluye Preguntas a hacer en la entrevista, Check-List de habilidades, etc... con ejemplos prácticos.
Básica para no equivocarte!
Manager's Guide to Social Media Marketing Growth Hack!Pallab Kakoty
Create write up to define content marketing strategy based on objective of online audience, what site they are visiting currently and what material they are offering to readers on their website. Identify keywords related to business and respective rankings on SERP.
Create responsive landing page to outline for index prefaces of business brochures. Define how to interact with web visitors & subscribers and what we plan to show with clarity by citing clients expectations from conversions.
Outline conversion strategy to collate leads from centralized digital user interfaces like landing pages, micro sites, social campaigns, hashtag campaigns, email campaigns and strategic advanced SEO techniques like holistic & barnacle SEO all in native contextual format.
Here is a 3 sentence summary of the document:
The document discusses how to crush your competitors on social media in 30 days by first performing a competitive analysis on social media, then finding and creating engaging content quickly to post across different social media networks like Facebook, Twitter, LinkedIn and Pinterest. It provides tips for quick wins, such as the best types of content to post on each network and optimal posting times, to help maximize engagement and drive more traffic, leads and sales.
Here is a 3 sentence summary of the document:
The document discusses how to crush your competitors on social media in 30 days by first performing a competitive analysis on social media, then finding and creating engaging content quickly to post across different social media networks like Facebook, Twitter, LinkedIn and Pinterest. It provides tips for quick wins, such as the best types of content to post on each network and optimal posting times, to help maximize engagement and drive more traffic, leads and sales.
Here is a 3 sentence summary of the document:
The document discusses how to crush your competitors on social media in 30 days by first performing a competitive analysis on social media, then finding and creating engaging content quickly to post across different social media networks like Facebook, Twitter, LinkedIn and Pinterest. It provides tips for quick wins, such as the best types of content to post on each network and optimal posting times, to help maximize engagement and drive more traffic, leads and sales.
1. The document provides tips on how to crush your competitors on social media in 30 days.
2. It recommends performing a competitive analysis on social media platforms like Facebook, Twitter, LinkedIn and Pinterest to understand your competitors' presence and strategies.
3. The document stresses the importance of creating engaging content frequently for social media in order to grow your audience and reach. It suggests repurposing existing content as one way to quickly generate new social media posts and marketing materials.
Social media marketing involves engaging with customers and building communities online. Key steps include learning about the company, developing a social media strategy, and building a community on platforms like Facebook, Twitter, and the company website. The consultant will post engaging content, ask questions, and join discussions to interact with the growing online community. Progress is measured by metrics like followers, likes, and engagement across social media platforms. Regular reports are provided on results and adjustments are made to optimize the social media strategy.
10 easy steps to generate leads with inbound marketingRuth Hoskins
The document provides a 10 step guide for generating inbound leads through content marketing. It outlines strategies for having clear goals and propositions, following a content creation process, optimizing content for search engines, ensuring the website converts visitors, starting blogging, creating different types of content, building online PR, sharing content widely, nurturing leads through the sales funnel, using various tools, and introduces the content marketing agency White Horse Digital and their experience.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
Attracting quality traffic - Dave Chaffey Smart Insights 2011Dave Chaffey
The document discusses strategies for digital marketing and customer acquisition in 2012. It poses 8 questions to review one's strategy: 1) Does your brand have a clear personality and online value proposition? 2) Is your mix of paid, owned and earned media investments balanced and effective? 3) Is your publishing process optimized for digital channels? 4) How can you make online campaigns more engaging? 5) Is your business designed for social media? 6) Are you implementing deep SEO practices? 7) Are your channels integrated or siloed? 8) Are you using analytics to optimize performance? The document provides tips and examples for developing strategies in areas like content, social media, email marketing and search engine optimization to attract customers online.
The document provides an overview of best practices for small businesses and nonprofits to utilize social media marketing. It discusses defining objectives, examining strengths, studying alternatives, and evaluating approaches. Key recommendations include connecting with customers on their preferred social channels, creating engaging content to inspire sharing, and actively engaging in conversations to build trust and address any issues. The document also covers managing time spent on social media and measuring the impact on brand, reach, and engagement.
The document outlines the key components of an online marketing campaign: SEO, mobile, blog, social media, website, and email. It then discusses setting up each component, including developing keyword strategies, adding analytics tools, linking blogs to auto-post on social media, and building social media accounts. Finally, it provides recommendations for improving Portus' specific online marketing presence across its blog, social media usage, and website.
This document provides an overview of WebSide, a company that offers various digital marketing services including creative design, search engine marketing, and social media marketing. WebSide helps brands build connected online presences and drive sales through strategic partnerships that allow brands to communicate, engage and grow digitally. The company provides full-service solutions including website design and development, content creation, paid search, organic search optimization, and social media marketing management.
PDF Agenda de Marketing e Redes SociaisVasco Marques
Este documento descreve uma agenda de marketing e redes sociais. Ela fornece ferramentas práticas para planejamento de estratégias de conteúdo, incluindo modelos, checklists e 1001 datas comemorativas. A agenda é projetada para ser usada durante um ano completo e fornece inspiração diária.
O documento fornece informações sobre vídeo marketing e estratégias de conteúdo em plataformas de mídia social. Ele discute como criar e publicar vídeos em plataformas como Facebook, Instagram, YouTube e LinkedIn e fornece dicas sobre equipamentos, formatos de vídeo e fontes gratuitas de recursos visuais e musicais.
Instagram TV - Rubrica Redes Sociais "Olá Maria!", Porto Canal com Vasco Mar...Vasco Marques
O documento descreve o Instagram TV (IGTV), uma ferramenta para criar e compartilhar vídeos verticais no Instagram. Explica como produzir conteúdo para o IGTV usando smartphones ou câmeras profissionais e dá dicas sobre publicar e promover vídeos nessa plataforma. Também compara o IGTV ao YouTube, destacando suas diferenças em formato, duração, reprodução e integração.
Este documento fornece informações sobre a estratégia de marketing no Instagram. Ele descreve o público-alvo, tipos de conteúdo, objetivos, orçamento para anúncios e integração com outras estratégias de marketing digital. Também lista formatos de conteúdo como stories, imagens, vídeos e planejamento semanal de publicações.
O RGPD protege os dados pessoais dos cidadãos da União Europeia e substitui a diretiva europeia de 1995, aplicando-se a organizações que tratem dados de cidadãos da UE e exigindo o consentimento expresso dos titulares de dados para sua coleta e uso.
Vantagens dos Grupos Facebook - Porto CanalVasco Marques
Para ter sucesso em grupos do Facebook, acrescente valor compartilhando conhecimento, ajude a comunidade sempre e não participe apenas quando lhe convém; também evite spam e promoções comerciais desnecessárias, gerindo e monitorando ativamente o grupo.
Novidades Instagram e Histórias - Porto CanalVasco Marques
O documento descreve as novidades do Instagram, incluindo: a capacidade de adicionar geolocalização, hashtags e links às histórias; filtros faciais, rewind e cores personalizadas; estatísticas de histórias; publicações arquivadas; coleções; e recursos aprimorados de mensagens diretas como grupos e compartilhamento de contatos.
Na rubrica Redes Sociais com Vasco Marques, no programa “Olá Maria!” do Porto Canal, 16 de maio, o tema em análise será sobre o Novo Inbox do Facebook.
▶️Temas em destaque:
-Gerir mensagens e comentários do Facebook e Instagram
-Funcionalidades de gestão de mensagens
-Gerir conta Instagram no Facebook
Artigo completo em: http://www.vascomarques.com/novo-inbox-do-facebook/
O YouTube anuncia uma nova versão do site com uma interface simplificada e focada no conteúdo, permitindo que os usuários assistam mais vídeos facilmente e descubram novos canais com recomendações melhoradas.
Procura emprego? Utilize os Social MediaVasco Marques
O documento lista vários sites de redes sociais como Facebook e LinkedIn, além de ferramentas de pesquisa avançada do Google como "site:", "define:", "cache:", "link:", "related:" e "filetype:" para filtrar resultados por tipo de arquivo.
Seminário Marketing Digital 360 - CoimbraVasco Marques
O documento lista as plataformas de mídia social mais populares com seus respectivos números de usuários mensais ativos, seguido por informações sobre recursos de várias plataformas de compartilhamento de mídia social como Instagram, Snapchat e Facebook.
A empresa de tecnologia anunciou um novo smartphone com câmera avançada, tela grande e bateria de longa duração por um preço acessível. O aparelho tem como objetivo atrair mais consumidores para a marca e aumentar sua participação no competitivo mercado de smartphones.
A União Europeia está enfrentando desafios sem precedentes devido à pandemia de COVID-19 e à invasão russa da Ucrânia. Isso destacou a necessidade de autonomia estratégica da UE em áreas como energia, defesa e tecnologia digital para tornar o bloco menos vulnerável a choques externos. A Comissão Europeia propôs novas iniciativas para fortalecer a resiliência econômica e de segurança da UE nos próximos anos.
Apresentação livro Redes Sociais 360 - Fnac PortoVasco Marques
A agenda cultural da FNAC apresenta vários eventos ao longo da semana, incluindo apresentações de livros como "Confissões de uma Médica" por Sofia Serrano e "O Que Há de Novo no Facebook e Redes Sociais" por Vasco Marques, lançamentos como "Vinho na Ponta da Língua" por Maria João Almeida e apresentações musicais como Jonny Abbey e Duo Namasté.
Artigo de opinião de Vasco Marques para o Jornal da Madeira sobre a marca CR7 (http://www.jm-madeira.pt/artigos/marca-cr7-continua-%C2%ABmarcar-golos%C2%BB)
Porto Canal - Facebook Live Stream - 19 abril 2016Vasco Marques
Vasco Marques na Rubrica Marketing Digital e Redes Sociais no Porto Canal , no programa Olá Maria. O tema desta semana foi dedicado ao Facebook Live Stream.
Marca a diferença nas redes sociais na FEUPVasco Marques
O documento fornece diretrizes sobre como usar várias redes sociais para fins de marketing, incluindo a necessidade de ter presença em plataformas como Facebook, YouTube e LinkedIn. Ele discute como criar conteúdo envolvente e compartilhar vídeos nessas plataformas, bem como analisar estatísticas. Além disso, fornece dicas sobre como usar ferramentas como Canva para criar um CV atraente e gravar vídeos de qualidade com smartphones.
CV em Vídeo: Conquiste mais notoriedade com vídeo marketingVasco Marques
Workshop na Cidade das Profissões no Porto, novembro de 2015.
Abordagem às técnicas de Vídeo Marketing que podem potenciar os vídeos nos canais digitais, nomeadamente o currículo vitae elaborado em vídeo.
Este documento discute estratégias de marketing de vídeo e redes sociais, incluindo: 1) o uso do YouTube, Facebook e outras plataformas para compartilhamento de vídeo; 2) estatísticas sobre o consumo de vídeos online; 3) ferramentas para criação e distribuição de conteúdo em vídeo para redes sociais.
Webinar marketing digital resultados internet tecminho vasco marquesVasco Marques
O documento fornece estatísticas sobre marketing digital a nível mundial e em Portugal, abordando tópicos como população online, redes sociais e dispositivos móveis. Apresenta também informações sobre planeamento de marketing digital, websites, lojas online, redes sociais, SEO, Adwords e contactos.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Design it yourself the marketers crash_course_in_visual_content_creation
1.
2. 2 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Request A Demo
HubSpot’s All-in-One
Marketing Software. Video Overview
... brings your whole marketing world
together in one, powerful, integrated system.
search optimization Blogging
s
Marketing analytics
Y Analyze your web traffic
and see which sources
are generating the most
leads.
Improve your rank in
search engines by finding
and tracking your most
effective keywords. N Create blog content
quickly while getting SEO
tips and best practice
pointers as you type.
email Lead management social media
M Send personalized,
segmented emails based
on any information in your
contact database.
U Track leads with a
complete timeline-view of
their interactions with your
company q Publish content to your
social accounts, then
nurture leads based on
their social engagement.
www.Hubspot.com
3. 3 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Written By SHANNON JOHNSON & Keith Frankel
Shannon is an Inbound Marketing Manager at HubSpot.
She works closely with the agency sales team to ensure
the educational resources HubSpot publishes meet the
needs of agency marketers. She’s an Arizonan-turned-
Bostonian, a dog lover, and an ASU alum who likes to
dabble in digital photography.
Keith leads a group of creatives and designers on
HubSpot’s Brand & Buzz team. He likes Subway
sandwiches. Follow us on twitter.
@theKeithF | @shannopop
Designed By Jon Smith
Jon Smith is a designer on the Brand & Buzz team at HubSpot. As a
multi-disciplinary designer, his skills range from web and print design
to UX and UI work. He’s always trying to help grow the perception of
the brand by delighting fellow Inbound marketers with memorable,
Follow me on twitter. engaging experiences.
@IIIIISMITHIIIII
www.Hubspot.com
4. 4 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
CONTENTS.
05 INTRODUCTION: Why Visual Communication Should Matter
More to Marketers.
07 Chapter 1: Why Most Marketers Struggle to Create Great
Visual Content.
10 Chapter 2: 5 Types of Visual Content to create And share on
Blogs and Social media.
16 Chapter 3: First Things First: 10 Commandments of Do-It-
Yourself Design (with examples!).
37 Chapter 4: 20 Easy and Free Tools to create Amazing Visuals
on a Budget and Without Photoshop..
57 conclusion.
58 Additional Resources.
60 printout: Do-It-Yourself Design Evaluation Checklist.
www.Hubspot.com
5. 5 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Introduction:
Why Visual Communication Should
Matter More to Marketers.
M arketers have to start pretending they have 3 seconds or less to catch someone’s eye if they
want to get an idea across. It’s as simple as this: if you can’t win your prospects’ attention, you can’t
convert them into customers.
We live in an age of information overload. “Every two days we create as much information as we did
from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt. In 2011,
there were over one TRILLION pages on the internet. 1,000,000,000,000! Trying to comprehend how
much information that is is like trying to comprehend how big the universe is.
As wonderful as it is having so much information at our fingertips, humans can only consume so much
at a given time. We have multiple inboxes overflowing with email, several social networks flooded with
real time updates, and one or more mobile devices buzzing and beeping with even more messages. It’s
www.Hubspot.com
6. 6 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
no wonder our attention spans for one piece of information is shrinking. To truly cut through the clutter,
it’s more important than ever for marketers to create web content that’s both useful and aesthetically
pleasing.
The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent
photo-centric redesign of Facebook’s news feed are just two of many indicators that consumers are
gravitating toward visual content that conveys an idea and sparks an emotional response fast. Even our
own research shows that photos generate 53% more likes than the average post.
If you want to create quality photos, images, charts, graphs, infographics, and other visual
representations of data your customers and prospects actually want to consume, keep reading to glean
the tips, design basics, and easy-to-use tools that will empower everyone on your marketing team to
do so.
Wv v
VP v P v VW
V PP
PvV V W
v WP PvV
V
vP
www.Hubspot.com
7. 7 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
01 Chapter
Why Most Marketers
Struggle to Create
Great Visual Content.
www.Hubspot.com
8. 8 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Let’s first address a few reasons why creating images, snapping photos and pumping out sticky
presentations has become so challenging for marketers. After that, we promise we’ll zoom in on some
practical tips and tools to get you and your marketing team creating visual content.
Firstly, compelling visual content today has to be less about showcasing product features, for example,
and more about appealing to the viewer’s lifestyle, values, and desires -- especially if it’s going to be
shared on social media channels. Photography needs to be less staged and more editorial in style: it
needs to engender an emotional response. Don’t believe us? Try sharing a stock photo on Facebook
and see the lack of interaction you’ll get. Post a photo of your customer service team doing cartwheels
in the grass on a sunny Friday afternoon, and you might get a reaction. The marketers on the front
lines of social channels should be sharing these kinds of moments, but more often than not, they’re not
designers or photographers.
U
Not every company has a photographer or designer in house, either. Maybe
v
you don’t have the resources to invest in one or more people with visual chops.
Even the companies that do have design or photography resources struggle
to scale the production of visual content because these resources are usually
tied up in other projects deemed more important than social media content
creation. The task of creating enough visuals to permeate numerous social
news feeds falls onto the shoulders of non-designers on the marketing team.
www.Hubspot.com
9. 9 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
t
There’s also the challenge of collecting all of your company’s visual
assets in one place so that your social media marketing team can
access, modify and couple them with status updates, blog posts,
or other pieces of ready-to-share content. Even if your company
has some form of collective photo or image library, it’s most likely
populated with product photos, images from marketing campaigns,
or stock photos. Why isn’t this ideal? Because the images that thrive
in social networks -- that get shared and commented on in social
channels -- are the exact opposite of what most companies have at
their disposal.
In today’s real-time world, marketers have to be agile. They can’t be
waiting around for resources to appear from thin air to get content
created. Although designers definitely know design best and they’re
great to have around, perhaps it’s time for you and your marketing
team to take visual content creation into your own hands. In the
following chapters, we’ll prepare you to do just that.
www.Hubspot.com
10. 10 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
02
Chapter
5 Types of Visual
Content to create And
share on Blogs and
Social media.
www.Hubspot.com
11. 11 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
1 Videos
Although the focus of this ebook is on imagery, we won’t deny that great video is an effective way to
tell a story. Take a look at our resource kit on How to Use Online Video for Marketing if you want more
help with video creation. You might also find the information on Twitter’s new short-form video creation
app, Vine, useful. You can learn more about it in our recent ebook, How to Attract Customers with Twit-
ter & Vine.
2 Photos
Great photos evoke emotions and tell stories, and storytelling is crucial to the social success of your
content. Think about how you can give your audience a behind-the-scenes look into your company’s
day to day, and how to translate what your brand represents visually. Do you have a picture of your first
office? Or do you have photos from when you upgraded from that first office to some swankier digs?
You could show that before and after process in photos to tell the story of an important, bitter-sweet
milestone in your company’s history. Or maybe your staff does something fun together to unwind --
www.Hubspot.com
12. 12 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
capture that moment to help differentiate yourself as more than just any old company.
Whatever you decide to capture, be sure to care about quality photography. Focus on posting images
with good production value for maximum impact. Take a look at the Nasty Gal Pinterest page for a
glimpse of what high quality looks like.
www.Hubspot.com
13. 13 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
3 Images
Not every image has to be a photo. Images with overlaid text, illustrations, or screenshots are other
forms of visuals that can easily be shared on various social media channels. Sharpie’s Instagram ac-
count is jam-packed with illustrations that aren’t just pleasing to the eye -- they showcase different
ways to use their products.
www.Hubspot.com
14. 14 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
4 Infographics
One of the best ways to help your audience absorb a lot of data points at once is to present them all in
a graphic that more easily guides the eye than a giant block of text.
Need an example? Take a peek at this data-packed infographic about The Shift to Visual Social Media.
And if you want to make your own, make sure you choose a topic that your target audience would find
valuable, download our five free infographic templates, and make sure the final product encompasses
these ten traits.
5 Presentations or Slideshows
Remarkable presentations convey educational information succinctly, so if your company is trying to
establish itself as an industry thought leader, presentations shouldn’t be overlooked. Presentations are
also another great way to break away from heavy text found in ebooks and whitepapers. Quick tips,
examples, images and data can easily and effectively be formatted into a series of slides that become
even easier to share. Upload a PowerPoint presentation to a site like SlideShare, and consider embed-
ding it into a blog post for additional exposure.
www.Hubspot.com
15. 15 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Want to know someone who’s done SlideShare well? Martin Weigel from Wieden + Kennedy. Check out
the presentation he put together to “drop bombs on marketing BS.”
Now that we’ve covered the essential visual content types, let’s dive into the basic principles of great
design so you can be sure you’re creating stuff that will attract -- not repel -- the eyeballs you want.
www.Hubspot.com
16. 16 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
03
Chapter
First Things First:
10 Commandments of
Do-It-Yourself Design.
www.Hubspot.com
17. 17 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
If you’re going to try to get somewhere walking in the shoes of a designer, it’s helpful to have a
compass. That’s where the following 10 Commandments of Do-It-Yourself Design come in.
1 Thou Shalt Understand Thy Content’s Purpose.
It’s impossible to know how to design your content without first knowing what you’re trying to
accomplish.
The first thing any content creator – from novice copywriter to advanced designer – needs to do in
order to ensure the s/he creates a successful piece of content is determine what needs to be achieved
by creating said content. Content creation – and design, more specifically – is first and foremost a
job of solving problems. Designers identify a gap or need, brainstorm how to fill that gap, create the
content to satisfy that need, and then send it out into the world for others to enjoy.
So, to think like a designer, get good at identifying and understanding the core problem or need. By
taking the time to carefully consider the need, ask the relevant questions, compile the requirements,
and determine the success metrics, you can significantly improve your chances of creating content that
blows viewers and readers away. Just remember: it never hurts to know more information, and you’ll
thank yourself later for collecting it all up front. In fact, don’t be surprised if in the end you replace your
original solution with one that is more successful in satisfying your goals.
www.Hubspot.com
18. 18 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
2 Thou Shalt Establish a Hierarchy.
Once you understand what you are trying to achieve, and have brainstormed some solutions, you can
begin considering exactly how you are going to go about putting it all together. Understanding the im-
portance of your pieces of content – both in and of themselves and in relation to one another – will not
only build the framework from which you can begin to make design decisions, but will also ensure that
you present your information in an easily digestible manner – which is exactly what good design is all
about.
You do this by creating an information hierarchy, which involves determining the relative importance
of all your written and visual elements in order to prioritize them. Begin this process by looking at your
content at a macro level; consider all of the required copy, calls-to-action, links, and any other written
or visual elements that need to be included in the final deliverable. Evaluate how they each compare
in terms of their importance and ability to help you accomplish your goal. Then, let your information
hierarchy be your guide to simple, elegant and more effective design.
www.Hubspot.com
19. 19 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
3 Thou Shalt Respect Simplicity.
More often than not, less is more. You’ve heard it a million times: keep it simple, stupid. Cliché or not,
this couldn’t hold more true for design. Unfortunately, there is a terrible misconception that good de-
sign is flashy, ornate, loud or otherwise “eye-catching.” Don’t believe it for a second.
Design is not art. Yes, you can appreciate and respect it in the same way you do works of art (perhaps
even more). In the end, though, design serves a very different and distinct role. Rather than focusing
primarily on form or expression (as is often the case with art), the primary function of design is the
exact opposite – to support function.
When making your design decisions, always keep in mind that the goal of design is to support the
function or purpose of your content with form. For non-designers, the best way to ensure that you
do this is to simply try not to do too much. Avoid actively trying to make your design unnecessarily
ornamental. The content should always be the focus, not the design. Good design shouldn’t be
obvious. In fact, it’s often completely invisible.
www.Hubspot.com
20. 20 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
This Facebook page cover photo for Mad Men is a great example of keeping things simple. The black and
white photos of the characters give you a glimpse into their personalities, while the red text breaks the
monochromatic color scheme to make the only three words in the image stand out.
This Facebook page cover photo, on the other hand, is luckily not a real one (thank goodness). But
it’s nevertheless a perfect example of visual chaos. There are too many arrows, too many images,
and too many calls-to-action competing for your attention.
www.Hubspot.com
21. 21 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
4 Thou Shalt Keep it Legible.
By now, you should be noticing a common theme among these commandments; i.e. simplicity and
clarity are key -- whether creating an image for a Facebook post or laying out an entire ebook. One
thing that is commonly overlooked when thinking about design, though, is the fact that your text itself
can create its own visual noise. If it can’t or won’t be read, then why bother including it at all?
To avoid confusion among readers or viewers, there are common sense (and commonly ignored)
solutions to increasing legibility, such as avoiding placing light text on a light background or dark text
on a dark background. However, the real pitfalls of using text incorrectly don’t deal with the placement
at all, but rather the amount of it.
Marketers and content creators love their words, and for good reason; they’re the tools they most
use to communicate. But when it comes to creating well designed content, this is a bad thing. Take a
moment to consider if there are unnecessary words you can delete.
Writing concisely reduces the visual noise of your content and ensures that only the critical or most
important content remains. Finally, don’t worry if you start feeling too delete-happy. Just remember
Steve Krug’s Third Law of Usability: Get rid of half the words on each page, then get rid of half of
what’s left.
www.Hubspot.com
22. 22 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Culture Code: Creating A Lovable Company -- a presentation compiled by On the other hand, this presentation by the NAACP on Environmental Climate
HubSpot co-founder, Dharmesh Shah -- keeps wording legible by using few Justice exemplifies visual noise caused by far too much text on one slide.
words and dark text over a light background.
www.Hubspot.com
23. 23 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
5 Thou Shalt Provide Adequate Spacing.
Allow the visual and written elements in your design to have a little personal space. Call it “margins,”
“padding,” or “proximity” -- we mean the same thing here. Whether designer or non-designer, it’s easy
to tell when spacing isn’t quite right.
Negative space (space not occupied by any visual or written elements) is okay. In fact, it can be great.
By allowing yourself a bit more breathing room, you ensure that the design appears clean and clear.
More importantly, you increase the impact of your most important bits of information, such as headlines
or CTAs. Follow these steps to ensure you have enough space: first, arrange your content according to
the information hierarchy you established earlier. Then, consider how the spacing should complement
that hierarchy. Most importantly, make sure your spacing is consistent. Margins should be the same
width and height, and leading (the amount of space between two lines of text) should be the same for
all similar types of text.
Finally, if the volume of text in your ebook or presentation requires you to reduce your spacing to the
point that everything feels cramped, either move some of the information or remove it altogether. Take
a PowerPoint presentation, for example. It is better to have 50 slides – each with one important bit of
information – than it is to have five slides, each packed with 10 equally important bits of information.
www.Hubspot.com
24. 24 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
White space works really well in this image. Why? Because it looks like the cat is floating, only further
emphasizing the comfort a cat might experience while lying on this “cat scratcher lounge” that Fab.com has
for sale.
www.Hubspot.com
25. 25 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Even though this Facebook post received a lot of interaction in the form shares, likes and comments, it’s not
aesthetically pleasing. There’s too much text crammed into the image, which makes the viewer have to work
a little harder to read it all. Since the text is centered, there would ideally be equal spacing on all sides of the
copy.
www.Hubspot.com
26. 26 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
6 Thou Shalt Align Thy Elements.
Similar to spacing, alignment is a concept that everyone understands and – once pointed out – is rarely
ever a problem again. When laying out your visual and written information, make sure that all of the ele-
ments are positioned in a balanced relation to one another. Always position your design elements to sit
on the same line. Although there are exceptions, it’s better to err on the side of caution with alignment
as a non-designer.
Alignment will ensure your design is clean, without creating any unnecessary tension or focal points.
There are times when more advanced designers will consciously arrange certain elements so that they
sit outside of the standard grid system. The purpose of this is to create a tension point, calling attention
to the visual element that is disrupting the linear alignment. For non-designers, this should be resisted,
or at the most employed rarely. Non-designers who focus on aligning their written and visual elements
in a very simple, clean way will vastly improve the quality of their content.
| ]] |
www.Hubspot.com
27. 27 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Achievers, the creators of a SlideShare presentation about “Why Managing On the other hand, in this SlideShare presentation on “10 Secrets to Great
Sucks,” made sure all text in this slide was equally aligned from the left, right, Teaching,” none of the objects on this slide fall on the same line. The top image
top and bottom. on the left is closer to the edge of the slide than the one below it. And, without
adding meaning, all but the first line of the paragraph are aligned with each
other.
www.Hubspot.com
28. 28 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
7 Thou Shalt Coordinate Thy Colors.
One of the first things we learn as children are the colors of the rainbow. You’d think spending our
entire lives living in a world of color would make color easy to understand, even for non-designers.
Wrong. The tendency is to try to do too much to make a design more eye-catching, resulting in nothing
more than an eyesore.
To avoid this, the first thing you should consider is the kind of feeling you want your content to elicit. If
you’re aiming to present a more humanist or energetic tone, you should choose a warm color, such as
orange, yellow, or red. If you want your content to give off a calmer, more professional feel, choose a
cool color, such as purple, blue, or green. Choosing colors that align with the tone you’re going for will
create a sense of harmony in your design. Likewise, an excessive use of both warm and cool colors will
create a muddled, confusing appearance.
Additionally, be mindful of the connotation associated with certain colors. Typically, red has a negative
connotation. It’s usually associated with cancellation or error. In contrast, green has a very positive
connotation, often associated with success or progression. Aligning the purpose of your content with a
color having a similar connotation can be a great way to choose which colors to include in your design.
Lastly, don’t forget that any images you use contain their own color, all of which need to be considered
when deciding which colors to use.
www.Hubspot.com
29. 29 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
The presentation we mentioned earlier on “Why Management Sucks” is also a Forget about the old fashioned Word Art used in the title for just a
great example of color coordination coupled with using color for its connotative split second, and focus on the purple instead. This presentation fails to
meaning. The slide before this one makes a positive recommendation for coordinate the color of “Let’s Eat Sushi” with both the images of sushi
managers, so it uses a warmer color for the background. The slide that follows and the background. Sure doesn’t make sushi look too appetizing now,
(shown here) uses red for its negative connotation to further imply that bosses does it?
should avoid managing by walking around.
www.Hubspot.com
30. 30 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
8 Thou Shalt Not Overuse Drop Shadows.
It would be impossible to write a helpful DIY guide to design without including at least some mention of
the infamous drop shadow -- oft overused shadows added to text or images to add depth or distinc-
tion. The same way non-photographers add a filter such as Sepia to make their photograph “look bet-
ter,” non-designers love to add drop shadows to their designs. The fact is, though, drop shadows don’t
make every design better. If that was the case, professional designers would use them everywhere.
However, they don’t. Rather, successful designers understand that every effect serves a particular pur-
pose and should only be used when that specific purpose is beneficial.
The purpose of a drop shadow is to add distinction to visual or written information by creating depth
and bringing the affected information to the forefront. This is a great result, and often exactly what
you want or need to do to certain elements from time to time. However, overusing the effect has the
exact opposite effect. If you think back to our second Commandment regarding creating a hierarchy,
you’ll recall that we need to prioritize which bits of information need to hold the most weight. If you’re
adding an effect such as the drop shadow to every written or visual element, then you’re actually
accomplishing the exact opposite goal, i.e. giving distinction to no one particular bit of information. The
takeaway, then, is this: effects are great when used with purpose, but don’t use them just for the sake
of using them.
www.Hubspot.com
31. 31 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
When we write new ebooks or create new templates to help make the lives of marketers The two images on this presentation slide convey the same thing
much, much easier, we create additional images to use for promoting them. Here, you see (people using computers to learn), so there isn’t a need for both.
one of those images used in one of our Facebook posts. We used drop shadows to make it Despite their lack of importance, each image is given additional
appear as if the ebook is standing up and substantial in size. We used drop shadow on the (but unequal) emphasis using two different styles of drop
one-sheeter placed next to the ebook to make it look paper-like and printable -- all to help shadows. Not so easy on the eyes, is it?
viewers better understand what they’ll get after downloading.
www.Hubspot.com
32. 32 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
9 Thou Shalt Strive for Consistency.
Simply put, if two or more design elements serve the same function, make sure
they look and act the same. On a very high level, the same aesthetic, tone, and
messaging should permeate all facets of the brand. On a more granular level, all
2
2
visual or written elements within an ebook serving the same function should have
the same look and feel.
When it comes to designing specific content, consistency involves using the same
fonts and font sizes for text of the same kind. Make sure that actionable items,
such as links or calls-to-action, all share a similar color and appearance; align
your margins so that are all the same width and height; etc.
The important thing about consistency is that you consider it at all. Remember,
good design tends to disappear. If you pay close attention and focus on
maintaining consistency, there is a greater chance of this happening since
everything will just seem to “fit.” 2
www.Hubspot.com
33. 33 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
In this ebook about managing a Facebook page for nonprofits, every screenshot is given the same shadow effect, every header is
formatted exactly the same, all body copy is formatted exactly the same, and so forth.
www.Hubspot.com
34. 34 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
These two slides in the same presentation have quotes, but the quotes are formatted completely differently. One is formatted like a slide title, whereas the other is
framed like a college diploma. The two quotes serve the same function, but they’re formatted entirely differently, giving the framed quote unequal emphasis.
www.Hubspot.com
35. 35 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
10 Thou Shalt Harmonize Visual and Verbal.
The last Commandment for do-it-yourself design involves synthesizing both written and visual ele-
ments. For most non-designers, content creation typically revolves almost entirely around writing copy.
Naturally, then, added visual elements are more of an afterthought, seeking simply break up the monot-
ony of text or page layout. The best content, though, is created when both text and visuals are com-
bined to tell the story and present the information in a more powerful, more engaging, and ultimately
more successful way than either visual or verbal could do alone.
Avoid this by planning ahead. Whether writing ebooks, checklists, tweets or emails, copywriters should
already be considering how they can express that information visually. This doesn’t mean identifying
the concepts worthy of bold or enlarged lettering; it means identifying where visual elements could
completely replace large selections of copy to tell the same story in a significantly more memorable,
less time consuming way.
By finding the sweet spot between visual and verbal storytelling and being cognizant of the 9 previous
commandments of DIY design, even non-designers can create designs that are memorable, impactful,
and most of all, successful.
www.Hubspot.com
36. 36 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
In the HubSpot culture presentation used in an earlier example, there are Here’s a perfect example of lack of verbal and visual harmony. The first
numerous slides that demonstrate verbal and visual harmony. In this one, slide of this SlideShare presentation unnecessarily repeats the name of this
the image and words accompany one another with purpose: the image of Netherlands-based university medical center, causing text to overlap, which
pages highlight how too many policies and procedures may go unread, which de-emphasizes the actual presentation title. And do you have any idea what
supports words stating that we don’t use them. The words are legible and that orange frog is doing there? Neither do we.
have enough spacing around them to make consumption easy on the viewer.
www.Hubspot.com
37. 37 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
04
Chapter
20 Easy and Free Tools
to create Amazing
Visuals on a Budget and
Without Photoshop.
www.Hubspot.com
38. 38 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Although Photoshop and other programs in the Adobe Creative Suite are incredibly powerful tools used
by the vast majority of designers, they’re not so easy and free; they take a long time to learn.
Luckily there’s a way to do everything from choosing a color palette to editing photos to annotating
screenshots using the following assortment of tools.
Tools for Choosing Colors and Fonts.
If you don’t know much about web color, you might want to spend some time exploring this cheat
sheet and Web-Colors-Explained -- a handy website we found that will teach you the difference be-
tween the RGB and CMYK color systems. You might also want to brush up on your basic HTML skills
so you can learn how to use a HEX code (a 6-character alpha-numerical code that represents a color
such as #FF0000). These HEX codes come in handy whether you’re working on a website, designing
an ebook or manipulating an image in photo editing software.
With the basics of color and HEX codes covered, you can now begin exploring some tools that help
you pick the right ones to incorporate into your designs. Go ahead and:
www.Hubspot.com
39. 39 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Peruse DesignSeeds for bold and seasonally relevant color
palettes inspired by photos.
1
www.Hubspot.com
40. 40 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Use Color Scheme Designer to pick one key color, and view vari-
ous schemes of your choosing -- monochromatic, triad, analo-
gous, complementary and more.
2
www.Hubspot.com
41. 41 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Browse colors, palettes and patterns on COLOURLovers or
create your very own. Upload a photo and generate color pal-
ette based on it using the PHOTOCOPA tool.
3
www.Hubspot.com
42. 42 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Check out Google Web Fonts, a directory of almost 600 fonts
that are ready to use on your website.
4
www.Hubspot.com
43. 43 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Tools for Creating or Editing Your Own Visual Content.
Sometimes design involves editing photos and images. Sometimes you just need a high quality screen-
shot to include in your PowerPoint presentation. Sometimes you need a good photo editor on your
smartphone to improve your Instagram uploads. This is where you’ll find the tools that do all of the
above.
p
To save yourself a lot of frustration, make sure you know the image sizing and resolution requirements
for the desired publishing channel. For example, you may need to resize an image you first used on
your blog to include in a Facebook post. This sizing cheat sheet will help.
v
www.Hubspot.com
44. 44 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Create, edit or manipulate an image using Photoshop-like edi-
tors like Pixlr or Sumopaint.
5
6
www.Hubspot.com
45. 45 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Take a screenshot of something on your computer screen, and
annotate it with text, shapes, and objects using Jing or Ever-
note’s Skitch.
7
8
www.Hubspot.com
46. 46 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Modify photos or create memes with the Google+ Photo Editor
(you have to have a Google+ account to do this).
9
www.Hubspot.com
47. 47 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Create a reusable PowerPoint template with several simple
backgrounds that you can easily layer text on top of, then save
as a JPEG.
10
www.Hubspot.com
48. 48 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Create infographics in PowerPoint.
11
www.Hubspot.com
49. 49 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Snap and edit photos with one or more of these mobile apps.
12
www.Hubspot.com
50. 50 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Snap and add effects to photos using Instagram, Facebook
Camera, or Flickr Mobile.
13 14 15
www.Hubspot.com
51. 51 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Create a word cloud with Wordle.net.
16
www.Hubspot.com
52. 52 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Tools for Finding and Reusing Third Party Visual
Content.
Not every piece of visual content has to be created from scratch. As
a non-designer doing design, your job is complicated enough. Use
the following resources to find and reuse content that’s already been
created by others.
www.Hubspot.com
53. 53 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Search Creative Commons for photos and images to borrow,
alter and attribute.
17
www.Hubspot.com
54. 54 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Host a user-generated photo contest on Instagram, Twitter,
Facebook or all of the above, and use those images in your
next wave of designs.
18
www.Hubspot.com
55. 55 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Use the IcoMoon app to find downloadable icons and naviga-
tion buttons instead of recreating your own.
19
www.Hubspot.com
56. 56 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Borrow wallpapers, icons, and vector graphics from Vecteezy.
20
www.Hubspot.com
57. 57 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Conclusion.
N ow that you’ve learned the 10 Commandments of DIY Design and have a toolset to put those
commandments into good use, you should feel both inspired and prepared to go take your own visual
designs to the next level.
● Get your social media and content teams ramped up on the basics of DIY design.
● Go turn existing pieces of written content into presentations. Break up text with meaningful
visuals.
● Make sure your social media content calendar always has a healthy dose of visuals lined up, and
start creating images specifically for your audiences on Facebook, Pinterest and other social
channels.
● Experiment with letting just your visuals do the talking (ex: post a photo with overlaid text to your
company Facebook page and monitor interaction rates).
● Work with your team to designate a shared folder to use as your company’s ever-growing image
library.
● And, of course, track your results.
Still have questions? Check out some of the additional reading in the Additional Resources and Links
that follow. Now, what will you create?
www.Hubspot.com
58. 58 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
Additional Resources.
● Why Marketers Should Invest in ● 6 Ways Social Media Marketers
Visual Content Creation Should Capitalize on the Visual
ContentRevolution[INFOGRAPHIC]
● 19 Reasons You Should Include
Visual Content in Your Marketing ● 5 Infographics to Teach You How
[Data] to Easily Create Infographics in
PowerPoint [+ Templates]
● How to Breathe New Life Into Your
Marketing with Visual Content ● How the New Facebook News Feed
Changes Your Content Strategy
● Photos on Facebook Generate 53%
More Likes than The Average Post ● How to Optimize and Measure
Your Pinterest Business Account for
● 6 Creative Ways to Make Content Marketing Success
More Visual
● How to Choose a Typeface
● 13 Free Design Tools for a Visual [Infographic]
Marketer on a Budget
● Color Theory Quick Reference Chart
● How to Create Top-Notch Visual
Content in PowerPoint [Tutorial] ● Typographical Twins: 20 Perfect
Font Pairings
● The Marketer’s Scoop on Instagram
and How to Use It ● The Art of Color Coordination
[Infographic]
● How to Engage Facebook Fans with
Images ● Drop-Shadows and Gradients: Be
Consistent in Your Visual Metaphors
● The Complete Social Media [Image]
Sizing Cheat Sheet by LunaMetrics ● Understanding Visual Hierarchy in
Web Design
● A Picture’s Worth 1,000 Links:
How To Find and Cite Images by
BlueGlass
www.Hubspot.com
59. 59 Design It Yourself: The Marketer’s Crash Course in Visual Content Creation
start rocking social media
with hubspot.
Now that you know how to create all kinds of fantastic visuals, you’ve got to go share them
with the world! Sign up for a free 30-day trial of our social media tools to create, schedule and
send posts; track interactions with customers and prospects; and measure your growth.
q P
start your free
30-day trial.
http://bitly.com/HS-Free-Social-Tool
www.Hubspot.com