This document summarizes a food truck business owned by Jack Tubiello and Tyler Morio located near sports stadiums in Philadelphia. The food truck serves Philadelphia classics like cheesesteaks and pretzels to fans attending games and others in the area. The business aims to provide quality, local food prepared quickly. It currently operates out of a food truck parked near Citizens Bank Park and hopes to eventually expand to a permanent location. The document outlines the ownership, location, menu, competition, finances, marketing plan, and other details of the business.

1. Owned by:
Jack
Tubiello &
Tyler Morio

2. Description
• Food Truck Service
• Located at Philadelphia Sports Complex
• Tailgate parties, before, during, and after the
game
• Serve Philadelphia’s classics (Cheesesteaks,
Soft Pretzel)

3. Executive Summary
Meet needs by
• Provide quality food
• Buying Local
• Prepare food quickly
• Making quick change
• Located where people
can sit
• Philly Points of Interest
We Try to Satisfy
• People who enjoy
sporting events
• Families
• People taking a stroll
• Philadelphia Citizens
• Tourist experiencing
Philadelphia Foods

4. Locations
• At the corner of Pattison Ave. and S Darien
ST (Citizens Bank Park)
• Food Truck

5. Mission/Goal Statement
Our mission statement is that we would like to
bring the classic foods of Philadelphia to the
people as they are watching their team play
or enjoying the parks around the area
• Future Goal-Expand into our own
permanent location

6. Market Analysis
Direct Competition
• Kung Fu Hoagie
• Spot Burgers
• U Got Munchies
• The Spot Food Truck
• Street Food Philly
Indirect Competition
• Ranch Road Taco Shop
• Pitruco Pizza
• Mucho Bueno
• Fire Eaters
• Poi Dog Snack Shop

7. Organization &
Management
• 2 Employees
Jack Tubiello-Co owner, Cook, Supplies
manager
Tyler Morio-Co owner, Cashier, Financial
Manager, Truck upkeeper
• Split earnings 50/50

8. Floor Plan

9. Marketing Plan
• Hungry fans didn’t pack
food
• Whining children are
hungry
• Parents want quick
solution
• Families gravitate towards
us

10. Why we target Sporting Events
• Past experiences
• Niche market
• People want better than street vendors
• Large amount of people

11. Advertising and Public Relations
• Radio Advertising
o SportsRadio 94WIP
• Philadelphia teams can hire us to
cater events

12. Financial
• Total price without food- $54559.15
• Food for weekend -$172.34
• Loans
o Microloan Program
o Our business cost $54559.15
o Combined we bring in $16,000

13. Menus

14. Works Cited
● http://www.sba.gov/content/microloan-program
● http://www.aliexpress.com/store/product/Siglent-SDG5082-Function-
Arbitrary-Waveform-Generator-80MHz-500MSa-s-Real-Sample-
Rate/907896_644315637.html
● http://www.comcast.com/Corporate/Learn/DigitalCable/digitalcable.html
● https://www.fliprogram.com/food-truck-insurance
● http://www.bestbuy.com/site/46-class-45-9-10-diag--led-1080p-120hz-3d-
hdtv/8346045.p?id=1218872211460&skuId=8346045&st=categoryid$abcat
0101001&cp=1&lp=1
● http://www.sba.gov/category/navigation-structure/starting-managing-
business/starting-business