This rubric evaluates professional layout and design based on how well the publication considers its audience, uses whitespace effectively, selects fonts carefully, incorporates color purposefully, includes clear and relevant graphics, employs principles of alignment, proximity, repetition and contrast consistently, shows originality in its design, contains no spelling or grammatical errors, and follows any provided project instructions. Items are scored out of 10 or 20 points possible for a total of 100 points.