This document discusses consumer learning and the factors that influence it. It covers:
1. Types of learned behaviors including physical, symbolic, and problem solving.
2. Four elements of learning: motives, cues, responses, and reinforcement.
3. Theories of learning including cognitive learning processes, behavioral learning theories like classical and operant conditioning, and modeling processes.
4. External influences on consumer behavior such as culture, subculture, social class, and reference groups.
Red Bull has effectively used new media marketing strategies such as social media, viral videos, and sports marketing. They focus on promoting extreme sports and athletes rather than their product. Their social media pages attract many followers by promoting events. Viral videos of extreme stunts generate views in the millions. Red Bull also invests heavily in creating new extreme sports events and sponsoring athletes. While still dominant, Red Bull needs to strengthen its brand against competitors now using similar strategies.
(Graham Brown mobileYouth) mobileYouth @ Red Bull - 5 Lessons in Youth MarketingGraham Brown
Observations from my recent trip to Copper Mountain for the 1976 Red Bull Games. Presentation contains action video from the event (at end of slides). Enjoy!
http://www.mobileyouth.org
Red Bull has been successful in entering consumers' consideration sets and maintaining brand loyalty through various marketing strategies. They position themselves as providing energy and addressing tiredness. Red Bull sponsors numerous sporting events to increase awareness. Their marketing aims to reach global audiences to find new customers. Red Bull portrayed itself as a lifestyle brand rather than just a product through "buzz marketing". It has experienced strong growth and captured teenage loyalty. Red Bull maintains loyalty through repetitive TV advertising and being the dominant energy drink brand due to being first to market.
Este documento proporciona instrucciones sobre cómo usar Microsoft Word. Explica cómo iniciar Word, navegar por los menús y barras de herramientas, y realizar tareas básicas como guardar, abrir, copiar, cortar y pegar documentos. También describe cómo formatar texto usando fuentes, tamaños, estilos, colores y alineación de párrafos.
Red Bull grew to become the market leader in energy drinks over 20 years but now faces challenges as the market has matured. The perceived value of Red Bull is decreasing as customers want more variety in products that provide different benefits. Competition is increasing and providing more options that reduce Red Bull's edge. To adapt, Red Bull must diversify its product mix, target new customer groups, and adjust its strategy in different geographic markets as they mature at different rates.
Este documento presenta un plan de marketing para Red Bull enfocado en incrementar las ventas entre jóvenes solteros que trabajan en zonas industriales. El plan incluye cuatro estrategias principales: 1) Un comercial de TV que muestre la historia de vida de los trabajadores, 2) Degustaciones del producto, 3) Una fiesta promocionando los deportes extremos apoyados por Red Bull, y 4) Un sorteo de viajes a eventos extremos. El objetivo es posicionar a Red Bull como una bebida que brinda vitalidad a personas
Salud y bienestar, la principal amenaza para el mercado de bebidas carbonatad...Euromonitor International
Los consumidores en Norte y Sudamérica se encuentran entre los principales compradores de bebidas carbonatadas a nivel global, a pesar de que los países de la región experimentan tanto crecimiento como disminución en la categoría. A pesar de las variaciones en desempeño, un tema común aparece en todos los mercados con el creciente interés de los consumidores por la tendencia de salud y bienestar que está disminuyendo la venta de bebidas carbonatadas. El mercado de carbonatadas aun ofrece oportunidades para las empresas que logren un posicionamiento saludable, introduzcan envases innovadores y logren introducir nuevos ingredientes y sabores. En esta presentación miraremos el estado actual del mercado por país, empezando con Canadá, que muestra el peor crecimiento porcentual para el 2014, hasta Bolivia, el mejor rendimiento.
This document discusses consumer learning and the factors that influence it. It covers:
1. Types of learned behaviors including physical, symbolic, and problem solving.
2. Four elements of learning: motives, cues, responses, and reinforcement.
3. Theories of learning including cognitive learning processes, behavioral learning theories like classical and operant conditioning, and modeling processes.
4. External influences on consumer behavior such as culture, subculture, social class, and reference groups.
Red Bull has effectively used new media marketing strategies such as social media, viral videos, and sports marketing. They focus on promoting extreme sports and athletes rather than their product. Their social media pages attract many followers by promoting events. Viral videos of extreme stunts generate views in the millions. Red Bull also invests heavily in creating new extreme sports events and sponsoring athletes. While still dominant, Red Bull needs to strengthen its brand against competitors now using similar strategies.
(Graham Brown mobileYouth) mobileYouth @ Red Bull - 5 Lessons in Youth MarketingGraham Brown
Observations from my recent trip to Copper Mountain for the 1976 Red Bull Games. Presentation contains action video from the event (at end of slides). Enjoy!
http://www.mobileyouth.org
Red Bull has been successful in entering consumers' consideration sets and maintaining brand loyalty through various marketing strategies. They position themselves as providing energy and addressing tiredness. Red Bull sponsors numerous sporting events to increase awareness. Their marketing aims to reach global audiences to find new customers. Red Bull portrayed itself as a lifestyle brand rather than just a product through "buzz marketing". It has experienced strong growth and captured teenage loyalty. Red Bull maintains loyalty through repetitive TV advertising and being the dominant energy drink brand due to being first to market.
Este documento proporciona instrucciones sobre cómo usar Microsoft Word. Explica cómo iniciar Word, navegar por los menús y barras de herramientas, y realizar tareas básicas como guardar, abrir, copiar, cortar y pegar documentos. También describe cómo formatar texto usando fuentes, tamaños, estilos, colores y alineación de párrafos.
Red Bull grew to become the market leader in energy drinks over 20 years but now faces challenges as the market has matured. The perceived value of Red Bull is decreasing as customers want more variety in products that provide different benefits. Competition is increasing and providing more options that reduce Red Bull's edge. To adapt, Red Bull must diversify its product mix, target new customer groups, and adjust its strategy in different geographic markets as they mature at different rates.
Este documento presenta un plan de marketing para Red Bull enfocado en incrementar las ventas entre jóvenes solteros que trabajan en zonas industriales. El plan incluye cuatro estrategias principales: 1) Un comercial de TV que muestre la historia de vida de los trabajadores, 2) Degustaciones del producto, 3) Una fiesta promocionando los deportes extremos apoyados por Red Bull, y 4) Un sorteo de viajes a eventos extremos. El objetivo es posicionar a Red Bull como una bebida que brinda vitalidad a personas
Salud y bienestar, la principal amenaza para el mercado de bebidas carbonatad...Euromonitor International
Los consumidores en Norte y Sudamérica se encuentran entre los principales compradores de bebidas carbonatadas a nivel global, a pesar de que los países de la región experimentan tanto crecimiento como disminución en la categoría. A pesar de las variaciones en desempeño, un tema común aparece en todos los mercados con el creciente interés de los consumidores por la tendencia de salud y bienestar que está disminuyendo la venta de bebidas carbonatadas. El mercado de carbonatadas aun ofrece oportunidades para las empresas que logren un posicionamiento saludable, introduzcan envases innovadores y logren introducir nuevos ingredientes y sabores. En esta presentación miraremos el estado actual del mercado por país, empezando con Canadá, que muestra el peor crecimiento porcentual para el 2014, hasta Bolivia, el mejor rendimiento.
This document outlines a sample budget for a trip including airfare, hotel costs for 5 nights, and meals and transportation costs for 5 days. The total projected cost for the trip is $2,745, which includes $1,200 for a flight, $625 for the hotel, and $920 for meals and transportation during the trip.
Norwich City Football Club will join the English Premier League (EPL) as the latest team. Norwich is located in eastern England and does not currently have a professional team competing in the EPL. This provides an opportunity to gain new fans in the local counties. Norwich will build a new 98,600-seat stadium, taking design inspiration from Barcelona's Camp Nou stadium, with the possibility of hosting World Cup games. Marketing efforts will promote the new team locally and attract fans from a wide area. The total cost of entering the league and constructing the new stadium and training facilities is estimated to be around $2 billion.
The document proposes a new NBA expansion team called the New Jersey Colonials, based in Summit, New Jersey. Key details include the team name and mascot being inspired by colonial patriots, the arena location and seating arrangements, partnerships with local businesses, and community outreach programs. The total estimated cost to launch the team and build the arena is approximately $940 million.
The Warna-Brotha Hotel is a proposed 6-story Looney Tunes-themed hotel located in Orlando, Florida, near Disney World. It would have character-specific floors and rooms, indoor and outdoor pools separated by a waterfall, luxury amenities, and be affordable and family-friendly. The hotel aims to be the only Looney Tunes-themed property in the world for fans of all ages to enjoy the characters and each other.
The document describes amenities and services offered at The Vermont Inn resort. It provides details about luxurious room accommodations surrounded by scenic Vermont mountains. It also describes the on-site gourmet restaurant menu including appetizers, soups, salads, pasta, entrees and desserts. Additionally, the resort offers a pool, spa, horse-drawn carriage rides, lobby cafe, chocolate shop and on-site shopping center for guests to relax and enjoy the Vermont mountain surroundings.
Jack Tubiello and Tyler Morio own a mobile food business called Philly Classics that serves classic Philadelphia foods like cheesesteaks, pretzels, and hoagies. Their food truck is designed to prepare and serve food quickly at sporting events and tourist locations around Philadelphia. They are requesting a $50,000 loan to cover startup costs and buy a food truck to launch their business.
The PA writing rubric evaluates student writing based on 5 criteria: focus, content, organization, style, and conventions. For each criterion, the rubric provides descriptors to assess writing at 4 levels of mastery from exemplary to minimal. The highest level 4 writing will have a sharp focus on a single topic with substantial supporting content and sophisticated organization, style, and grammar. A level 1 paper will demonstrate minimal control and understanding across all 5 criteria.
This rubric evaluates professional layout and design based on how well the publication considers its audience, uses whitespace effectively, selects fonts carefully, incorporates color purposefully, includes clear and relevant graphics, employs principles of alignment, proximity, repetition and contrast consistently, shows originality in its design, contains no spelling or grammatical errors, and follows any provided project instructions. Items are scored out of 10 or 20 points possible for a total of 100 points.
The document discusses various aspects of marketing including definitions, functions, target markets, calls to action, and sections on specific marketing areas like travel/tourism, sports, entertainment, e-commerce, and international marketing. It provides information on the 4 P's of marketing (product, price, place, promotion) and how they apply to different industries. Political, economic, sociocultural and technological factors that influence international marketing are also outlined.
Tom Poynton from In-Tents LLC introduced himself and his company which provides various sized pole tents for events. Their tents offer protection from weather and range in size from 20x20 to 20x40, accommodating between 25 to 110 people. In-Tents has a competitive advantage by charging only for the tent rental while offering free delivery and setup to the Lehigh Valley area. The target markets for In-Tents tents are people holding weddings, graduations, or other outdoor gatherings.
The PA writing rubric evaluates student writing based on 5 criteria: focus, content, organization, style, and conventions. For each criterion, the rubric provides descriptors to assess writing at 4 levels of mastery from exemplary to minimal. The highest level, a score of 4, demonstrates a sharp focus on a single topic with substantial supporting content, sophisticated organization and transitions, precise word choice and sentence structure, and excellent grammar. Lower scores of 3, 2, and 1 indicate progressively less developed writing for each criterion.
You researched two franchises in different industries and must decide which to invest in. The franchises are compared based on what customers see. Parameters for your decision include franchise fees, capital requirements, training, and trends. Additional research is needed to choose based on your investment priorities such as fees, requirements, and training.
This document summarizes a food truck business owned by Jack Tubiello and Tyler Morio located near sports stadiums in Philadelphia. The food truck serves Philadelphia classics like cheesesteaks and pretzels to fans attending games and others in the area. The business aims to provide quality, local food prepared quickly. It currently operates out of a food truck parked near Citizens Bank Park and hopes to eventually expand to a permanent location. The document outlines the ownership, location, menu, competition, finances, marketing plan, and other details of the business.
Jack Tubiello and Tyler Morio own a mobile food business called Philly Classics that serves classic Philadelphia foods like cheesesteaks, pretzels, and hoagies. Their food truck is designed to efficiently prepare and serve food to large crowds at sporting events and tourist locations around Philadelphia. Philly Classics aims to compete effectively against other food trucks by having the mobility to reach populated areas and set up near stadiums to attract customers watching games.
The document summarizes Brittany and Tiffany's plans for an international business trip to Sweden to sell their line of winter apparel. Some key details include:
- Brittany and Tiffany are the top sales executives and owners of Brittany & Tiffany Co., which sells sweaters, boots, scarves, gloves, and hats.
- They will travel to Stockholm, Sweden to market and sell their products as the climate supports winter wear year-round and Stockholm has an active cultural scene.
- The document outlines their travel itinerary, expenses, currency conversion, cultural customs and phrases to know to facilitate their business in Sweden.
This document provides information about textile products and a proposed business trip to Finland. It discusses textile machines and materials that could be sold, including sewing machines, knitting machines, quilting machines, and fabric cutters. It also includes details about the trip such as travel arrangements, accommodations, rental car, and expenses. Background information on Finland is provided covering geography, population, religion, currency, and economy.
The document discusses the history of football including the first game between Princeton and Rutgers in 1869. It outlines basic rules like 11 players per side on offense and defense. It also discusses the author's favorite team, Penn State University, and highlights of their football history and legendary coach Joe Paterno who coached for over 60 years.
This rubric contains 5 criteria for evaluating a Prezi presentation: 1) Analyze the author's purpose and intended meaning, 2) Demonstrate appropriate silent reading skills, 3) Evaluate the organization, point of view, and effectiveness of the content, 4) Identify and analyze the characteristics of different literary genres, and 5) Analyze the author's purpose in explaining a procedure or discussing an experiment.
This document outlines a sample budget for a trip including airfare, hotel costs for 5 nights, and meals and transportation costs for 5 days. The total projected cost for the trip is $2,745, which includes $1,200 for a flight, $625 for the hotel, and $920 for meals and transportation during the trip.
Norwich City Football Club will join the English Premier League (EPL) as the latest team. Norwich is located in eastern England and does not currently have a professional team competing in the EPL. This provides an opportunity to gain new fans in the local counties. Norwich will build a new 98,600-seat stadium, taking design inspiration from Barcelona's Camp Nou stadium, with the possibility of hosting World Cup games. Marketing efforts will promote the new team locally and attract fans from a wide area. The total cost of entering the league and constructing the new stadium and training facilities is estimated to be around $2 billion.
The document proposes a new NBA expansion team called the New Jersey Colonials, based in Summit, New Jersey. Key details include the team name and mascot being inspired by colonial patriots, the arena location and seating arrangements, partnerships with local businesses, and community outreach programs. The total estimated cost to launch the team and build the arena is approximately $940 million.
The Warna-Brotha Hotel is a proposed 6-story Looney Tunes-themed hotel located in Orlando, Florida, near Disney World. It would have character-specific floors and rooms, indoor and outdoor pools separated by a waterfall, luxury amenities, and be affordable and family-friendly. The hotel aims to be the only Looney Tunes-themed property in the world for fans of all ages to enjoy the characters and each other.
The document describes amenities and services offered at The Vermont Inn resort. It provides details about luxurious room accommodations surrounded by scenic Vermont mountains. It also describes the on-site gourmet restaurant menu including appetizers, soups, salads, pasta, entrees and desserts. Additionally, the resort offers a pool, spa, horse-drawn carriage rides, lobby cafe, chocolate shop and on-site shopping center for guests to relax and enjoy the Vermont mountain surroundings.
Jack Tubiello and Tyler Morio own a mobile food business called Philly Classics that serves classic Philadelphia foods like cheesesteaks, pretzels, and hoagies. Their food truck is designed to prepare and serve food quickly at sporting events and tourist locations around Philadelphia. They are requesting a $50,000 loan to cover startup costs and buy a food truck to launch their business.
The PA writing rubric evaluates student writing based on 5 criteria: focus, content, organization, style, and conventions. For each criterion, the rubric provides descriptors to assess writing at 4 levels of mastery from exemplary to minimal. The highest level 4 writing will have a sharp focus on a single topic with substantial supporting content and sophisticated organization, style, and grammar. A level 1 paper will demonstrate minimal control and understanding across all 5 criteria.
This rubric evaluates professional layout and design based on how well the publication considers its audience, uses whitespace effectively, selects fonts carefully, incorporates color purposefully, includes clear and relevant graphics, employs principles of alignment, proximity, repetition and contrast consistently, shows originality in its design, contains no spelling or grammatical errors, and follows any provided project instructions. Items are scored out of 10 or 20 points possible for a total of 100 points.
The document discusses various aspects of marketing including definitions, functions, target markets, calls to action, and sections on specific marketing areas like travel/tourism, sports, entertainment, e-commerce, and international marketing. It provides information on the 4 P's of marketing (product, price, place, promotion) and how they apply to different industries. Political, economic, sociocultural and technological factors that influence international marketing are also outlined.
Tom Poynton from In-Tents LLC introduced himself and his company which provides various sized pole tents for events. Their tents offer protection from weather and range in size from 20x20 to 20x40, accommodating between 25 to 110 people. In-Tents has a competitive advantage by charging only for the tent rental while offering free delivery and setup to the Lehigh Valley area. The target markets for In-Tents tents are people holding weddings, graduations, or other outdoor gatherings.
The PA writing rubric evaluates student writing based on 5 criteria: focus, content, organization, style, and conventions. For each criterion, the rubric provides descriptors to assess writing at 4 levels of mastery from exemplary to minimal. The highest level, a score of 4, demonstrates a sharp focus on a single topic with substantial supporting content, sophisticated organization and transitions, precise word choice and sentence structure, and excellent grammar. Lower scores of 3, 2, and 1 indicate progressively less developed writing for each criterion.
You researched two franchises in different industries and must decide which to invest in. The franchises are compared based on what customers see. Parameters for your decision include franchise fees, capital requirements, training, and trends. Additional research is needed to choose based on your investment priorities such as fees, requirements, and training.
This document summarizes a food truck business owned by Jack Tubiello and Tyler Morio located near sports stadiums in Philadelphia. The food truck serves Philadelphia classics like cheesesteaks and pretzels to fans attending games and others in the area. The business aims to provide quality, local food prepared quickly. It currently operates out of a food truck parked near Citizens Bank Park and hopes to eventually expand to a permanent location. The document outlines the ownership, location, menu, competition, finances, marketing plan, and other details of the business.
Jack Tubiello and Tyler Morio own a mobile food business called Philly Classics that serves classic Philadelphia foods like cheesesteaks, pretzels, and hoagies. Their food truck is designed to efficiently prepare and serve food to large crowds at sporting events and tourist locations around Philadelphia. Philly Classics aims to compete effectively against other food trucks by having the mobility to reach populated areas and set up near stadiums to attract customers watching games.
The document summarizes Brittany and Tiffany's plans for an international business trip to Sweden to sell their line of winter apparel. Some key details include:
- Brittany and Tiffany are the top sales executives and owners of Brittany & Tiffany Co., which sells sweaters, boots, scarves, gloves, and hats.
- They will travel to Stockholm, Sweden to market and sell their products as the climate supports winter wear year-round and Stockholm has an active cultural scene.
- The document outlines their travel itinerary, expenses, currency conversion, cultural customs and phrases to know to facilitate their business in Sweden.
This document provides information about textile products and a proposed business trip to Finland. It discusses textile machines and materials that could be sold, including sewing machines, knitting machines, quilting machines, and fabric cutters. It also includes details about the trip such as travel arrangements, accommodations, rental car, and expenses. Background information on Finland is provided covering geography, population, religion, currency, and economy.
The document discusses the history of football including the first game between Princeton and Rutgers in 1869. It outlines basic rules like 11 players per side on offense and defense. It also discusses the author's favorite team, Penn State University, and highlights of their football history and legendary coach Joe Paterno who coached for over 60 years.
This rubric contains 5 criteria for evaluating a Prezi presentation: 1) Analyze the author's purpose and intended meaning, 2) Demonstrate appropriate silent reading skills, 3) Evaluate the organization, point of view, and effectiveness of the content, 4) Identify and analyze the characteristics of different literary genres, and 5) Analyze the author's purpose in explaining a procedure or discussing an experiment.