Norwich City Football Club will join the English Premier League (EPL) as the latest team. Norwich is located in eastern England and does not currently have a professional team competing in the EPL. This provides an opportunity to gain new fans in the local counties. Norwich will build a new 98,600-seat stadium, taking design inspiration from Barcelona's Camp Nou stadium, with the possibility of hosting World Cup games. Marketing efforts will promote the new team locally and attract fans from a wide area. The total cost of entering the league and constructing the new stadium and training facilities is estimated to be around $2 billion.

1. Latest Football Team to
Enter the EPL:
Norwich

2. Fan Base Area
=Location of Norwich
=Locations of other
teams in the EPL

3. The Benefits of Norwich
• They have a the Norwich Football Club but
they do not have a pro team competing in
the EPL
• They are located on the mid-east coastline
• They can steal the fans that have to travel
far to get to stadiums
• The tourist attractions of the area and the
landscape

4. Fans of Norwich
• People from the counties of:
• Lincolnshire
• Norfolk
• Suffolk
• Essex
• Nottinghamshire
• Cambridgeshire
• Northamptonshire
• Leicestershire
• Bedfordshire
• Hertfordshire

7. Castle Mall, NorwichCastle Mall, Norwich

10. Marketing
• Market everywhere:
– News paper ads
– Billboards
– Flyers in town
– TV ads
– Radio Broadcasts (with the players too)
• The tourist attractions of the area and the
landscape
• Hires players that the people like, some
Brazilians and English national players

11. Business Partners

13. Stadium

14. Parking
Stadium

15. Marketing at the Games
• “Back stage passes” to meet the players
after the game in the locker room
• Half time contests for money and prizes
• Free gifts to the first 100 people who show
up to the game (balls and player’s player’s
jersey’s)
• Pick a seat in the crowd that wins a prize

16. Marketing at the Games
• “Back stage passes” to meet the players
after the game in the locker room
• Half time contests for money and prizes
• Free gifts to the first 100 people who show
up to the game (balls and player’s player’s
jersey’s)
• Pick a seat in the crowd that wins a prize

17. The Stadium
• Will tie the size of the largest football stadium
in Europe
• It will be modeled off of the FC Barcelona
stadium
• Capacity of 98,600
• Size will allow the possibility of hosting the
2014 FIFA World Cup
• It will be real grass, Thermal Blue St.
Augustine Grass
• It’s an open roof but the boxes are covered

18. Stadium Seating
• Six levels
• Touchline
seating
• Goal line seating
• 2 King Suites
• 2 Queen Suites
• 8 Club Seating
• 21 Boxes

19. The Stadium King Suite
£ 100,000 for full season
£ 8,500 for one game
Box Seating
£ 25,000 for full season
£ 2,500 for one game
Queen Suite
£75,000 for full season
£ 5,000 for one game
Club Boxes
£ 50,000 for full season
£ 3,500 for one game
£150
£100
£75
£50
£100
£75
£35

20. View of the Outside

21. View of the Inside…

27. Training Facilities

28. Community Relations
• Every time a goal is scored £100 is
donated to a local charity
• Any time a player gets a hat-trick £1000
are donated to a local charity
• Also the players can go to a local pubs
and hang out with the fans

29. • The total cost of the stadium will be and
practice facilities £32,273,100,000
• The cost to enter the ELP and start the club
£505,360,000
• Total cost £32,778,460,000
• Or about 2 billion dollars
• The area is not residential so it wont affect the
locals
• Increase the business at local stores and shops
Total Cost

30. Bibliography
• http://www.premierleague.co.uk/
• http://www.picturesofengland.com/England/towns2w/recomme
• http://stadiums.football.co.uk/Germany/Olympiastadion-Berlin
• http://www.uea.ac.uk/menu/campus_and_region/about_norwi
• http://www.stadiumguide.com/noucamp.htm
• http://www.commondreams.org/views05/0518-21.htm
• http://www.x-rates.com/calculator.html
• http://www.fcbarcelona.com/eng/historia/historia/campno
u.shtml