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Media Department

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Media Department

  1. 1. Media Department Tooba Zaheer Shaikh
  2. 2. Inside the agency <ul><li>Creative department </li></ul><ul><li>Account services </li></ul><ul><li>Creative services production </li></ul><ul><li>Traffic department </li></ul><ul><li>Media department </li></ul><ul><li>Etc </li></ul>
  3. 3. Media Department <ul><li>Responsibilities </li></ul><ul><li>Media Research </li></ul><ul><li>Media Planning </li></ul><ul><li>Media Buying </li></ul><ul><li>Roles </li></ul><ul><li>Media Researcher </li></ul><ul><li>Media Planner </li></ul><ul><li>Media Manager </li></ul><ul><li>Media Director </li></ul>
  4. 4. Media Research <ul><li>Identification of effective media </li></ul><ul><li>Identifying target audiences and analyzing their characteristics, behavior and media habits </li></ul><ul><li>Research about the latest trends in the market </li></ul><ul><li>Arranging for permissions to use copyrighted material </li></ul><ul><li>Searching media libraries for useful material </li></ul><ul><li>Researching opportunities for future investments </li></ul>
  5. 5. Media Planner <ul><li>Understand client’s objectives and advertising strategy </li></ul><ul><li>Develop media strategies and campaigns in liaison with the creative department </li></ul><ul><li>Plan use of best media mix and timing </li></ul><ul><li>Presenting proposals to minimize cost achieving best results </li></ul><ul><li>Translating ideas into quantifiable tasks depending on the media research </li></ul>
  6. 6. Media Director <ul><li>Analyze research data </li></ul><ul><li>Manage media department to check status of client accounts and plan for future media buys </li></ul><ul><li>Overlook all the accounts available </li></ul><ul><li>Managing client relationships </li></ul>
  7. 7. Media Buyer <ul><li>Negotiate with media organizations </li></ul><ul><li>Maintaining good contact with media owners </li></ul><ul><li>Money management skills are a must </li></ul>
  8. 8. Global Media planning Organizations   <ul><li>Initiative Worldwide </li></ul><ul><li>Carat </li></ul><ul><li>Zenith Optimedia </li></ul><ul><li>Starcom </li></ul><ul><li>Mindshare </li></ul><ul><li>OMD </li></ul>

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