SlideShare a Scribd company logo
The Future
Belongs To
 The Most
 Awesome
A powerful media family



 Agency Networks             Marketing Services




                          *DAS = Diversified Agency Services




                   2
Phd worldwide has 72 offices in 60+
countries and 2,500+ staff

North America
• 2 Countries                 EMEA
• 7 Offices
• 800+ Employees              • 30 Countries
                              • 31 Offices
                              • 800+ Employees


                              APAC
                              • 13 Countries
Latin America                 • 15 Offices
                              • 700+ Employees
• 18 Countries
• 19 Offices
• 200+ Employees




                                                 3
4
Original from UK




                   5
Landed in China 2009




                   6
7
8
9
10
We are Hard to Beat




                  11
12
Our Beliefs

 We choose to be
 the Greatest
 instead of the Biggest


              13
“ We endeavor to
make phd the
best media
agency in China ”
             Mark Heap
             China CEO
To be the Best,
we believe Find a Better Way is the Key

1   We have thought leaders




                    15
16
To be the Best,
we believe Find a Better Way is the Key

1   We have thought leaders


      2   We have LOTS of resources




                    17
18
To be the Best,
we believe Find a Better Way is the Key

1   We have thought leaders


      2   We have LOTS of resources


          3   We work with great people



                    19
20
To be the Best,
we believe Find a Better Way is the Key

1   We have thought leaders


      2   We have LOTS of resources


          3   We work with great people


              4   We have a family culture
                    21
22
23
Why PHD?
We have an amazing opportunity.
We are the only agency in China with a real point of difference.

We are building a company from inside out.

To focus on people, culture, environment and infrastructure.
This will lead to great work.

That will lead to more opportunities.
That will lead to fast growth and big profit.

Which will lead to our ultimate goal…To build the best agency in China



                                                                         24
We want YOU, if you are
Curious about life
Curious about people
Curious about advertising
Eager to learn
Proactive
Willing to contribute and speak your mind
Happy finding solutions to problems
Thinkers
Excellent presenters
Able to communicate effectively in English
Ready to be part of something special!
26
Have you decide
what are you
going to choose?




              27
The Story of Me
Once you find what you love to do




                   29
You've got to find what you
 love…. The only way to do
  great work is to love what
you do. If you haven't found
     it yet, keep looking, and
                   don't settle.


        --Steve Jobs (1955-2011)
31
Advertising & Media




                  32
Advertising & Media
Fast paced
Start up salary is low
Hard work
Detail oriented but need to
think BIG & Outside the Box
English skill




                        33
34
The Future
Belongs To
 The Most
 Awesome

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Phd university 2012

  • 1. The Future Belongs To The Most Awesome
  • 2. A powerful media family Agency Networks Marketing Services *DAS = Diversified Agency Services 2
  • 3. Phd worldwide has 72 offices in 60+ countries and 2,500+ staff North America • 2 Countries EMEA • 7 Offices • 800+ Employees • 30 Countries • 31 Offices • 800+ Employees APAC • 13 Countries Latin America • 15 Offices • 700+ Employees • 18 Countries • 19 Offices • 200+ Employees 3
  • 4. 4
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. We are Hard to Beat 11
  • 12. 12
  • 13. Our Beliefs We choose to be the Greatest instead of the Biggest 13
  • 14. “ We endeavor to make phd the best media agency in China ” Mark Heap China CEO
  • 15. To be the Best, we believe Find a Better Way is the Key 1 We have thought leaders 15
  • 16. 16
  • 17. To be the Best, we believe Find a Better Way is the Key 1 We have thought leaders 2 We have LOTS of resources 17
  • 18. 18
  • 19. To be the Best, we believe Find a Better Way is the Key 1 We have thought leaders 2 We have LOTS of resources 3 We work with great people 19
  • 20. 20
  • 21. To be the Best, we believe Find a Better Way is the Key 1 We have thought leaders 2 We have LOTS of resources 3 We work with great people 4 We have a family culture 21
  • 22. 22
  • 23. 23
  • 24. Why PHD? We have an amazing opportunity. We are the only agency in China with a real point of difference. We are building a company from inside out. To focus on people, culture, environment and infrastructure. This will lead to great work. That will lead to more opportunities. That will lead to fast growth and big profit. Which will lead to our ultimate goal…To build the best agency in China 24
  • 25. We want YOU, if you are Curious about life Curious about people Curious about advertising Eager to learn Proactive Willing to contribute and speak your mind Happy finding solutions to problems Thinkers Excellent presenters Able to communicate effectively in English Ready to be part of something special!
  • 26. 26
  • 27. Have you decide what are you going to choose? 27
  • 29. Once you find what you love to do 29
  • 30. You've got to find what you love…. The only way to do great work is to love what you do. If you haven't found it yet, keep looking, and don't settle. --Steve Jobs (1955-2011)
  • 31. 31
  • 33. Advertising & Media Fast paced Start up salary is low Hard work Detail oriented but need to think BIG & Outside the Box English skill 33
  • 34. 34
  • 35. The Future Belongs To The Most Awesome