This marketing research proposal aims to determine if a company should pursue developing consumer coffee brewer products and create a position in the consumer coffee brewer market. The proposal will analyze the market needs, trends, potential, characteristics, and segments. It will conduct a S.W.A.T. analysis of the business environment, including political, economic, social, and technological factors. It will develop a market entry strategy with objectives, a target market, positioning strategy, and marketing mix, including products, pricing, promotion, and distribution. It will provide budgets for sales forecasts, expenses, and contribution margin. Finally, it will propose an implementation plan targeting restaurants, small businesses, and franchises, with milestones and time schedules,