The document proposes a licensing program called "Party Girl USA" to create a lifestyle brand targeting women ages 18-60. It would license the "Party Girl USA" name and logo for use on a wide range of products including apparel, accessories, beauty products, electronics accessories, and more. Market research shows the large size and spending power of the target demographic of college students and young adults, indicating potential for commercial success. An initial test of selling products under the "Party Girl USA" brand at various vacation destinations was very successful.
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9 Trends That Will Shape Digital Marketing in 2016Webrepublic
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He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
2. “Party Girl USA”, it’s more than a brand... it’s a lifestyle!
In recent years the catch phrase…“I’m a party girl” has been
heard from women of all ages and backgrounds...from teens
to grandmothers, from college campuses to beaches and
nightclubs throughout the world.
Once a term used to label a woman of somewhat questionable
morals, now you find women proudly embracing the title as if
they were members of a special club or sisterhood. What they
all share is the enthusiasm to live life to the fullest and to
enjoy the good times that life brings their way.
“Party Girl USA” was conceived to fill a niche, to unify
these “party girls” of the world under a common flag.
3. “ Party Girl
USA”
Objective: Create a lifestyle brand through licensing
Territory: United States with worldwide opportunities
Target Demographic: Women ages 18 - 60
Distribution Channels: Department stores, e-commerce,
tourist and
retailers
specialty shops and independent
Marketing Support : Interactive web site and social media
Product cross promotions
Print advertising
4. “ Party Girl USA”
Product Categories
Apparel
Casual, Sportswear and
Eveningwear
Swimwear
Lingerie
Fashion Accessories
Jewelry and watches
Bags/Backpacks
Headwear
Footwear
Beach footwear
Tennis Shoes
Health & Beauty
Perfumes and Cosmetics
Sun care products
Bath products
Miscellaneous
Beach accessories
Auto accessories
Cell phone covers
Electronic media skins
Towels and bed linens
Table and Glassware
Video game or “reality”
television show?
6. “ Party Girl USA”
Skins for iPhone, iPad and other
communication devices.
Creating a world-wide party girl
community!
7. “ Party Girl USA”
Statistics
With over 15.6 million U.S. college students (more than half of which
are female) collectively spending $268 billion each year, the college
market is an important consumer group.
Young adult’s ages 18-24 comprise 24% of the nation’s population.
Young adults (18-24) are expected to exceed 40 million by 2012.
Women will comprise 59% of total college graduates and control
60% of the wealth in the U.S. by 2010.
In 2012 vacation travelers are projected to spend $4.6 billion.
Statistics compiled from: Spring 2010 360 Youth/Harris Interactive College Explorer Study, U.S.
Bureau of the Census 2010, Simons Market Research Bureau and MarketResearch.com Reports.
8. Market Demographics
Students Consumer Clout Widens as
College
Class Prepares for
Return to Campus
-Latest Alloy College Explorer Survey offers early peek of a robust
campus economy along with findings revealing students
growing optimism towards the nation’s financial recovery
(New York, NY) – July 7, 2010 – Summer is finally in full swing
and, while July 4th barbeques are just winding down and shore
side activities may seem more immediate, preparation for the
return to campus is heavily underway for close to 16 million
college students between the ages of 18-34.
Early findings released today from Alloy Media + Marketing’s 10th
Annual College Explorer Study, powered by Harris Interactive,
show a historic number of students matriculating this Fall, who
will carry back to school with them an unprecedented and
immense $306 billion in projected spending power – up 13%
since last year’s estimates.
9. The Future’s So Bright…
Now the largest class in history, the current college
population (ages 18-34) jumps 6% from projected 2009 figures.
And, while overall non-discretionary expenses are on the rise,
it’s this consumer group’s discretionary spend that is
particularly revealing. Showing a projected 10% increase since
last year, the 18-34 year old college set continues to display a
penchant for what they deem “must haves”, with annual
discretionary spending figures rising to an estimated $69
billion, representing a substantial hike from 2009.
“This year’s survey shows a substantial increase in college
enrollment and with this ever-broadening population, a
student body that appears more confident towards the future
of the country’s financial state of affairs and doling out their
discretionary income for the necessary trappings of college
life,” commented Dana Markow, VP, Youth and Education
Research, Harris Interactive.
10. Clearly, these youthful consumers are not cutting back deeply,
despite the continuation of a challenged economy. In fact, their
spending appears to illuminate an increasingly optimistic view
when it comes to the state of the nation. When asked their
opinion about the future of the nation’s economy, more than
four out of every ten students (42%) in both the 18-24 and 18-34
age brackets stated they feel the economy will improve in the
coming year. Compared to 31% of those 35 and older in the U.S.
general population who reported the same, it appears the
current student body is expressing more confidence when it
comes to the country’s financial turnaround.
National Center for Education Statistics, Fall 2009 projections
Data from the April, 2010 Harris Poll, conducted on April 12-19, 2010
11. “P
arty Girl
USA”
Exposur
e
Creator of “Party Girl” USA, Dave
Rinehart, tested his concept at several key
Spring Break and vacation destinations.
His findings… Party Girl USA is a hit,
selling out of product at each location.
Locations included:
Long Beach, CA
Miami, FL
Lake Havasu, AZ
Panama City, FL
Las Vegas, NV
Lake of the Ozarks,
MO
Cancun, Mexico
Myrtle Beach, SC
12. “Par t y Gir l USA ” State Logo Collection
But wait, there’s more…
14. To inquir e about licensing and
mar ket ing oppor t unit ies f or t he mor e
t han 120 logos in t he “Par t y Gir l”
collect ion, please cont act …
Dave Rinehart
3103 South 69 th Ave. #6
Omaha, Nebraska
68106
Email:partygirlusa@cox.net
“Every girl is a P
arty Girl at
