Pfizer is the world's largest pharmaceutical company with revenues of $49.6 billion in 2014. It has over 78,000 employees worldwide and key products include Lipitor, Lyrica, Viagra, and Celebrex. In India, Pfizer has over 3,000 employees and a manufacturing facility in Thane, Maharashtra. Pfizer utilizes a complex global supply chain network involving over 300 suppliers to procure and deliver materials and finished products to customers in over 175 distribution centers worldwide while managing risks such as cargo theft and counterfeiting.

1. Supply Chain Management
Of Pharmaceuticals
“Working together for healthier

2. Introduction of Pfizer
Pfizer, Inc. is an American multinational pharmaceutical
• It is the world's largest pharmaceutical company by revenues
• Type: Public
• Industry :Pharmaceutical
• Founded :1849
• Headquarters :Cooperate New York, United States research in Groton,
Connecticut, United States
• Area served :Worldwide
• Revenue :US$ 49.605 billion (2014)
• Employees :78,000 (2013)
• Acquisitions: Warner–Lambert in 2000, Pharmacia in 2003 and Wyeth in 2009, the
latter acquired for US$68 billion
• Subsidiaries: Agoura Pharmaceuticals, G. D. Searle & Company, Greenstone,
Parke-Davis, Pfizer UK, Warner Lambert, Wyeth
• Products: Lipitor (atorvastatin),Lyrica (pregabalin); Dipluran (fluconazole),
Zithromax (azithromycin), Viagra (sildenafil,) Celebrex (celecoxib)

3. Pfizer in India
Pfizer Limited (India) has a turnover of US$ 184.96 million (March 2012)
• One of the highest spenders in pharmaceutical R&D globally, Pfizer has made
clinical research investments of US$ 1.18 million (March 2012) in India
• The company was awarded the FICCI SEDF (Socio Economic Development
Foundation) Certificate of Commendation for its social responsibility efforts
• Pfizer has won several awards including that for the multinational pharmaceutical
company of the year and the most respected MNC
About our products
• Six Pfizer brands feature among the Top 100 pharmaceutical brands in India
• Two of Pfizer India's brands -- Cortex (Cough Formulation) and Becosules
(Multivitamin) -- continue to rank among the Top 15 pharmaceutical drug brands
• Pfizer has won the Golden Peacock Innovative Product for Magnex (Sulperazon)
• Becosules has won the Most Trusted Brand Award
Location & People
• Headquartered in Mumbai
• Over 3,000 colleagues
• State-of-the-art manufacturing facility at Thane, Maharashtra

5. What is Supply Chain Concept?
"It is the strategic management of activities involved in
the acquisition and conversion of materials to
finished products delivered to the customer“
Material Flow
Information Flow
Supplier
Manageme
nt
Customer
Manageme
nt
Schedul
e/Resou
rces
Conversi
on
Stock
Deploym
ent
Deliver
y

7. Flow of Raw Material
• Procurement Organizations
• Pfizer Global Supply (PGS)
• Pfizer Research, Development and Medical (RDM)
• Pfizer Worldwide Biopharmaceutical Businesses (WBB)
• Global Procurement and Operations (GPO)
• Identify business need; conduct pre-project planning; review
applicable supplier diversity registrations
• Form cross-functional team and define project
• Collect internal and external data
• Perform strategic analysis
• Formulate strategies and develop implementation plans
• Refine implementation plan and select supplier
• Measure, monitor and report project progress

10. • World largest research based
Pharmaceutical (Fortune
500:2012)
• > 95 Plants worldwide
• > 300 External suppliers/contract
Mfg.
• > 175 Distribution centers
• > 35,000 SKUs
• > 2,109 Global logistics lanes
• > 45500 Shipments
• > 17394 Freight contract lines
Pfizer‘s Effort to Risk
Management
• Cargo Theft
• Counterfeit Drug
• Economically motivated
adulteration
• Illegal diversion

11. Supply Chain !
• Delivering information and monitoring logistics performance in that
warren of activity is no easy task- the Logistics Delivery Platform.
• Partnered with GT Nexus and Unyson Logistics!
• An Information Platform (anchored by GT Nexus) and a Network
Analytics Platform (anchored by Unyson Logistics).
• Device independence Mode - which is a very specific strategy of injecting a
virtualized information and process layer between Pfizer and its control towers,
service providers and trading partners across the value chain.
• They use the same platform to manage the network via activities such as performance
monitoring, network analysis and management of contract rates.
• "We've insourced the 'think' and outsourced the work to our providers,"

12. Supply Chain Security Team

13. Strengths
State-of-the-art infrastructure
 Variety of formats supporting each other
 Better understanding of Indian suppliers
Huge financial support
Systematic collection of data from supplier to retailer

14. Weaknesses
New technologies like EPC/RFID & 2D Barcodes are introduced

15. Opportunities
• Growing pharmaceutical sector in India
• Growing patient awareness
• Implementation of better and organized government
rule for inventory control and management of narcotic
drugs etc
• Inclination towards branded drugs and company
• Better transportation and third party support

16. Threats
 Key challenges related to drug supply chain are management of drug
expiration, drug returns / recalls, counterfeit drugs and others. The
drug recall process is complex and expensive, where all to be recall
products need to be tracked and then shipped back
 Evolution of new companies at a very fast rate which is capturing
the market share also increasing the chances of counterfeit drugs etc
 Illegal smuggling….
 Government policies

17. Governments efforts
• Strengthening Supply Chain Management
It has been proposed to establish a structured supply chain
management system with a Logistic Manager at both State and
District level ensuring the distribution system to flow in top to
bottom approach
• Strengthening Procurement System
In order to ensure hassle free procurement, the State proposes to
create a Procurement Society To make the process even faster, it
suggests decentralizing small purchases at the District Level and
positioning a procurement specialist at the zonal level.

18. Expectations from suppliers
• Operate in full compliance with all applicable laws, rules and
regulations.
• Conduct their business in an ethical manner, acting with integrity.
• Commit to upholding the human rights of workers and to treat them
with dignity and respect.
• Provide a safe and healthy work environment, including any
company-provided living quarters.
• Operate in an environmentally responsible and efficient manner to
minimize adverse impacts on the environment.
• Facilitate continuous improvement and compliance with the
expectations of these principles by using management systems.

19. Conclusion
• Review, Monitor and Validate
• Strengthening Drug Procurement and Supply
Chain Management
• Strengthening Distribution Division
• Additional Drug Requirement to meet
Unforeseen Situations