This document discusses how GS1 standards have evolved from their origins in barcodes for checkout to support a variety of use cases beyond retail. It provides examples of how GS1 standards enable traceability, eCommerce, transportation and logistics, aerospace and defense, healthcare, data synchronization, security, and supply chain visibility. The document argues that GS1 standards provide a global framework to help products, services, and information about them move efficiently and securely across industries and business applications.