The document analyzes a poster from PETA, the largest vegan advocacy organization. The poster features a photo-realistic image of a young boy smoking a cigar to draw an analogy between smoking and eating meat. It aims to convince parents that letting their children eat meat puts them at risk of cancer, in the same way that allowing smoking would. The simple text and font alongside the eye-catching image are designed to strongly deliver the message that children should adopt a vegan lifestyle for their health.