The Moms Demand Action organization began as a Facebook page called "One Million Moms for Gun Control" in 2013 and has since grown to over 130,000 members with chapters in all 50 US states. The organization spreads awareness about gun violence prevention and children's safety by comparing assault weapons to banned items like certain books. It primarily targets mothers and fathers to appeal to parental concerns but has also advocated to retailers like Target to restrict gun sales.

1. What is the organisation?
Berfin Tunc

2. The Moms Demands Action is a organisation that spreads awareness about
children protection. The organisation started as a Facebook page entitled “One
Million Moms for Gun Control.” By the end of 2013, the numbers of members
became 130,00 and chapter in all 50 states. The organisation had a unique way of
showing their aim, they compared assault weapons to less harmful things which
have been banned in certain areas of the United States such as a certain book and
Kinder Surprise chocolates.
The purpose of having the American flag in the background is that campaign is
the pointing and highlighting out the government issue with the campaigns
aim. One of the issues could be the campaign overall is not taken seriously. The
message can connate that the government is viewing this campaign as normal
for little kids to be holding a gun like a kid holding a book.
The organisation mainly targets mothers and fathers, this is because the group
feels that people without kids will not understand their message and aim behind
the campaign. However, the Moms Demand Action felt like they had limited their
audience by only targeting it to parents so the organisation had asked
supermarkets like Target to not allows guns in the shop. The reason behind it was
because nearly 90% of Target customers are women. Target then decision to ask
their customers not to bring guns into its stores in response to a petition launched
by Moms Demand Action that gathered nearly 400,000 signatures
Overall the campaign is spreading awareness for people to stop the use of guns.
The low-key lighting connotes that the mood and atmosphere of the campaign is
serious. The photo is photo-realist at the first look, however looking in detail the
campaign becomes postmodern with the gun and the ‘Little Red Riding Hood’
book. By having the exclamation mark in the branding its symbolising the
demand that the moms want and highlighting that action should be quickly.

3. The Nation Resources Defences Council is a organisation that helps and protects the
environment. The group spreads awareness to the public by informing them with the issues
and explains the outcome and the impact of a negative use in the environment. The NRDC is
"One of the nation's most powerful environmental groups” calls the New York Times to the
organisation. The organisation also combines the grassroots power of 1.4 million members
and online activists with the courtroom clout and expertise of more than 350 lawyers,
scientists and other professionals.
One of the purpose of the campaign is to inform people around world about the
environment issues and how people as a team can help the environment. The organisation
aims to tell people how serious the issues are and to make them understand the impact it
will have on them. Therefore, the organisation founded a unique way to present their ideas
and aims and one of the ways was to make it personal to the audience. This allows for
audience to think about their mistakes to questioning of what the future holds for them. The
organisation covers the issue from global warming to endangered wildlife.
The NRDC targets a wide audience as it concerns many people. By having this the campaign is
spreading the awareness about global warming in a much ineffective way. However, the
organisation also target factories and the US governments. The campaign’s video mentions “a
company should not be able spew pollutants in the air”, this represents the main issue that
the organisation has which is extra pollution from factories. Expanding on targeting the US
government, the organisation is showing how serious the problems are and if the government
were to support them then they could spread awareness in much more efficient way.
Overall the organisation is informing people to understand the environmentally issue they have
around the world. By having high key lighting in background and the low key lighting covering it
it’s connotes the mood of the campaign, which is finding the positive in the negative. The genre
of the photo is photo-realist the beginning, but the picture becomes a postmodern with the gun
and the chime as the barrow. By having the bear and the tree together in the logo, its showing
and highlighting the importance of people supporting the campaign because not only trees are
dying, but life is dying with it.

4. The beyond blue is an Australian organisation that works worldwide to raise awareness of
depression and anxiety, but also to provide people with the resources for recovery,
management and resilience. It’s also an independent non-profit organisation that works to
address the problems and the issues associating with depression, anxiety discovers and
related mental disorders. The organisation had been created in 2000 by the Australian
government and by 2006, the Australian Football League has support the campaign with
the beyondblue Cup.
One of the purpose of this campaign is to inform people how it’s to being living with anxiety
and depression and to spread awareness of its importance of supporting and helping the
people in need. The organisation aims to make people understand the seriousness of the
issue and to provide the resources for recovering for those in need. By 2013, the organisation
had used a different sectors of the media to spread awareness, which was moving images.
They have produce a video on YouTube that features the actor Ben Mendelsohn as a
character with anxiety and depression that’s describing the symptoms and giving a idea of
how it feels to experience it.
The beyond blue is in partnership with schools, workplace, community organisation,
universities and any kind of health services. They mainly work with people living with
anxiety and depression. By working and targeting a ranges of people from different age and
size the organisation doesn’t have a certain type of target audience. However, some people
will say their target audience is people with need, but this isn’t true because the
organisation also target community to raise awareness of anxiety and depression and
informs the social media to youngers about the serious of the campaign.
Overall the organisation is spreading awareness for people with anxiety and
depression and its informing the issues and the problems it has. The low-key
lighting connotes the anxiety and depression for those who lives with it every
second of their current life. The logo is photo-realist, however the postmodern is
shown by the butterfly which represents the freedom that we can give them by
supporting and helping. Its effective because they have made the design simple
and clear to understand.