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Dabur's corporate strategy focuses on expanding its domestic and foreign markets through new product launches and acquisitions. It aims to boost rural sales and steady retail growth. Dabur diversified into ayurvedic medicines and has six divisions handling different product categories. It manufactures over 450 products marketed through 3000 retailers and is a leading manufacturer and exporter of herbal and ayurvedic healthcare products with 250 products in its portfolio.
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Patanjali Ayurved Limited is an Indian FMCG company established in 2006 by Balkrishna and Baba Ramdev with the objective of establishing Ayurveda in accordance with modern technology. It operates in foods, FMCG, and Ayurvedic products. Patanjali positioned itself on spiritual values, health, and self-esteem and expanded from local to global markets. Its brand strategy focuses on brand trust, value, and emotional connection. Marketing strategies include affordable products distributed widely through various promotional activities and partnerships. The company aims to become a globally recognized brand through expanding rural access and digital platforms while strengthening international ties.
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- Dabur was founded in 1884 and has grown to become India's largest Ayurvedic and natural health care company with a portfolio of over 250 herbal products.
- It has a presence across multiple consumer product categories like hair care, oral care, health care, skin care, home care, and foods.
- Major brands include Dabur, Vatika, Hajmola, Réal, and Fem. Dabur Chyawanprash and Vatika hair oil are among its most popular products.
- The company has annual
Patanjali ayurved ltd marketing strategy
Patanjali Ayurved Ltd. is an Indian FMCG company that manufactures herbal and mineral products. It has manufacturing units in Haridwar, India and Nepal. According to reports, Patanjali is the fastest growing FMCG company in India. The company was established in 1997 as a small pharmacy by Swami Ramdev and was formalized as a private company in 2006. It has expanded significantly over the years and opened a large food park in 2010 that employs over 7,000 people. Patanjali uses a marketing strategy focused on herbal products, value pricing, franchise stores and social media promotions.
Patanjali Dant Kanti-Marketing Presentation
This document presents a marketing report on Patanjali Ayurveda's Dant Kanti toothpaste. It summarizes key information about Dant Kanti, including that it is an herbal toothpaste launched in 2015 that has gained significant market share. The summary also notes that Dant Kanti is positioned as a natural, affordable alternative to competitors' products and has benefited from Patanjali's brand equity. Consumer research indicates that Dant Kanti users perceive it as effective for issues like gum bleeding at a reasonable price.
CASE STUDY ON DANT KANTI
Patanjali Ayurved Limited is an Indian consumer goods company established in 2006 that manufactures Ayurvedic and herbal products. It has 3 manufacturing units in Haridwar and is a public limited company led by a board of directors chaired by Acharya Balkrishna, who owns 93% of the company. The company aims to connect rural communities with healthcare products while pursuing profit and nation building. It strives to provide only natural and herbal products without negative side effects.
Dabur presentation
This document provides an overview of Dabur India Limited, a leading FMCG company in India. It discusses Dabur's business model focused on healthcare, home and personal care, and foods. Key products include Dabur Chyawanprash, Dabur Honey, and Dabur Amla Hair Oil. The document also reviews Dabur's financial performance, market presence, new product developments, corporate social responsibility initiatives, and awards/recognition. In conclusion, it describes Dabur's sound business strategy and constant growth over recent years.
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Pestle
- 1. PESTLE Political Economic Socio Cultural Technological Legal Environmental • Government backing • 27% revenue from foreign markets • 60% + revenues from Indian market • Products afforded by avg indian customers • Smart positioning i.e Ayurveda related • Logo attached near to it e.g dabur amla, Chawanprash • Invested Rs. 15 crores in hardware and software for its go downs and branches to be directly linked with its headquarters through direct emails • Indian Laws pertaining to Consumers, Employments, labour, Health and safety are applicable for Dabur • Rigorous checks during product manufacturing • Eco friendly products • Shampoos, higher sales in india
- 2. CORPORATE STRATEGY HHHealth supplements (Chyawanprash, Honey, Glucose), Food( Real, Activ) Home care (Odonil, Odomos, Sanifresh) Ooral care(Dabur red, Babool, Meswak) Hair care (Dabur amla, Vatika shampoo, hair oil) Digestives(Hajmola), Skin care (Gulabari, Fem)
- 3. • Focusing on expansion strategy for domestic and foreign market, new product launches and acquisitions, which has increased sales and profits • Dabur laid down a business strategy called ASTRA (Advanced Sales Training for Retail Ascendance) to boost rural sales and to achieve a steady growth in retail • Took help of ACCENTURE to improve the supply chain and distribution network • Diversifying to ayurvedic medicines, the company has six different divisions handling care products, family products, natural gums, exports, pharmaceuticals and veterinary products • The company manufactures about 450 products marketed through a network of 3,000-odd retailers • It is the largest manufacturer and exporter of branded ayurvedic and natural healthcare products with a portfolio of 250 Herbal/ Ayurvedic products CORPORATE STRATEGY