SlideShare a Scribd company logo
PESTLE
Political Economic Socio Cultural Technological Legal Environmental
• Government
backing
• 27% revenue
from foreign
markets
• 60% + revenues
from Indian
market
• Products
afforded by avg
indian
customers
• Smart
positioning i.e
Ayurveda
related
• Logo attached
near to it e.g
dabur amla,
Chawanprash
• Invested Rs. 15
crores in
hardware and
software for its
go downs and
branches to be
directly linked
with its
headquarters
through direct
emails
• Indian Laws
pertaining to
Consumers,
Employments,
labour, Health
and safety are
applicable for
Dabur
• Rigorous checks
during product
manufacturing
• Eco friendly
products
• Shampoos,
higher sales in
india
CORPORATE STRATEGY
HHHealth supplements
(Chyawanprash, Honey,
Glucose), Food( Real, Activ)
Home care (Odonil,
Odomos, Sanifresh)
Ooral care(Dabur red,
Babool, Meswak) Hair care
(Dabur amla, Vatika
shampoo, hair oil)
Digestives(Hajmola), Skin care
(Gulabari, Fem)
• Focusing on expansion strategy for domestic and foreign market, new product launches and acquisitions, which
has increased sales and profits
• Dabur laid down a business strategy called ASTRA (Advanced Sales Training for Retail Ascendance) to boost rural
sales and to achieve a steady growth in retail
• Took help of ACCENTURE to improve the supply chain and distribution network
• Diversifying to ayurvedic medicines, the company has six different divisions handling care products, family
products, natural gums, exports, pharmaceuticals and veterinary products
• The company manufactures about 450 products marketed through a network of 3,000-odd retailers
• It is the largest manufacturer and exporter of branded ayurvedic and natural healthcare products with a portfolio
of 250 Herbal/ Ayurvedic products
CORPORATE STRATEGY

More Related Content

What's hot

Patanjali 2
Patanjali 2Patanjali 2
Patanjali 2
Rounak kumar
 
Patanjali-Market Growth by Mehul Galhotra
Patanjali-Market Growth  by Mehul GalhotraPatanjali-Market Growth  by Mehul Galhotra
Patanjali-Market Growth by Mehul Galhotra
Mehul Galhotra
 
STRUCTURING QUALITY MEDICINES AND HEALTHCARE
STRUCTURING QUALITY MEDICINES AND HEALTHCARESTRUCTURING QUALITY MEDICINES AND HEALTHCARE
STRUCTURING QUALITY MEDICINES AND HEALTHCARE
Ayushree Nandan
 
AYURVEDIC INDUSTRY IN INDIA
AYURVEDIC INDUSTRY IN INDIAAYURVEDIC INDUSTRY IN INDIA
AYURVEDIC INDUSTRY IN INDIA
SHAHAL SM
 
Demystifying the brand patanjali
Demystifying the brand patanjaliDemystifying the brand patanjali
Demystifying the brand patanjali
Xillion Telecom Private Limited
 
Herbion Coporate Presentation
Herbion Coporate PresentationHerbion Coporate Presentation
Herbion Coporate Presentation
Rana Nouman
 
Top PCD Pharma company in Andhra Pradesh -Servocare Lifesciences
Top PCD Pharma company in Andhra Pradesh -Servocare LifesciencesTop PCD Pharma company in Andhra Pradesh -Servocare Lifesciences
Top PCD Pharma company in Andhra Pradesh -Servocare Lifesciences
RahulMarwah2
 
Patanjali 2
Patanjali 2Patanjali 2
Patanjali 2
Rounak kumar
 
Patanjali
PatanjaliPatanjali
Patanjali
Priyesh Neema
 
Consumer behaviour for Patanjali dant kanti
Consumer behaviour for Patanjali dant kantiConsumer behaviour for Patanjali dant kanti
Consumer behaviour for Patanjali dant kanti
Kartik Maniktala
 
Nestle
NestleNestle
Patanjali (Change Management) Success and about
Patanjali (Change Management) Success and aboutPatanjali (Change Management) Success and about
Patanjali (Change Management) Success and about
Ashis Kyal
 
Case study on patanjali
Case study on patanjaliCase study on patanjali
Case study on patanjali
Amitava96
 
Patanjali Ayurved -Marketing Strategy (4P's)
Patanjali Ayurved -Marketing Strategy (4P's)Patanjali Ayurved -Marketing Strategy (4P's)
Patanjali Ayurved -Marketing Strategy (4P's)
Sayan Mukherjee
 
Cold press juice business stories
Cold press juice business storiesCold press juice business stories
Cold press juice business stories
Rajneesh Jha
 
Patanjali Ayurved | UAE Market
Patanjali Ayurved | UAE MarketPatanjali Ayurved | UAE Market
Patanjali Ayurved | UAE Market
Kashyap Shah
 

What's hot (16)

Patanjali 2
Patanjali 2Patanjali 2
Patanjali 2
 
Patanjali-Market Growth by Mehul Galhotra
Patanjali-Market Growth  by Mehul GalhotraPatanjali-Market Growth  by Mehul Galhotra
Patanjali-Market Growth by Mehul Galhotra
 
STRUCTURING QUALITY MEDICINES AND HEALTHCARE
STRUCTURING QUALITY MEDICINES AND HEALTHCARESTRUCTURING QUALITY MEDICINES AND HEALTHCARE
STRUCTURING QUALITY MEDICINES AND HEALTHCARE
 
AYURVEDIC INDUSTRY IN INDIA
AYURVEDIC INDUSTRY IN INDIAAYURVEDIC INDUSTRY IN INDIA
AYURVEDIC INDUSTRY IN INDIA
 
Demystifying the brand patanjali
Demystifying the brand patanjaliDemystifying the brand patanjali
Demystifying the brand patanjali
 
Herbion Coporate Presentation
Herbion Coporate PresentationHerbion Coporate Presentation
Herbion Coporate Presentation
 
Top PCD Pharma company in Andhra Pradesh -Servocare Lifesciences
Top PCD Pharma company in Andhra Pradesh -Servocare LifesciencesTop PCD Pharma company in Andhra Pradesh -Servocare Lifesciences
Top PCD Pharma company in Andhra Pradesh -Servocare Lifesciences
 
Patanjali 2
Patanjali 2Patanjali 2
Patanjali 2
 
Patanjali
PatanjaliPatanjali
Patanjali
 
Consumer behaviour for Patanjali dant kanti
Consumer behaviour for Patanjali dant kantiConsumer behaviour for Patanjali dant kanti
Consumer behaviour for Patanjali dant kanti
 
Nestle
NestleNestle
Nestle
 
Patanjali (Change Management) Success and about
Patanjali (Change Management) Success and aboutPatanjali (Change Management) Success and about
Patanjali (Change Management) Success and about
 
Case study on patanjali
Case study on patanjaliCase study on patanjali
Case study on patanjali
 
Patanjali Ayurved -Marketing Strategy (4P's)
Patanjali Ayurved -Marketing Strategy (4P's)Patanjali Ayurved -Marketing Strategy (4P's)
Patanjali Ayurved -Marketing Strategy (4P's)
 
Cold press juice business stories
Cold press juice business storiesCold press juice business stories
Cold press juice business stories
 
Patanjali Ayurved | UAE Market
Patanjali Ayurved | UAE MarketPatanjali Ayurved | UAE Market
Patanjali Ayurved | UAE Market
 

Similar to Pestle

Dabur - Brand Presentation- Chawanprash
Dabur - Brand Presentation- ChawanprashDabur - Brand Presentation- Chawanprash
Dabur - Brand Presentation- Chawanprash
Niraj Kumar
 
dabur presentation.pptx
dabur presentation.pptxdabur presentation.pptx
dabur presentation.pptx
krishnaPrasad770446
 
dabur presentation.pptx is the h top fmcg
dabur presentation.pptx is the h top fmcgdabur presentation.pptx is the h top fmcg
dabur presentation.pptx is the h top fmcg
krishnaPrasad770446
 
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)
Ayush G. Kottary
 
Dabur case study
Dabur case studyDabur case study
Dabur case study
AlishaS
 
DABUR 100 DAYS OF BUSINESS SCHOOL PPT.pptx
DABUR 100 DAYS OF BUSINESS SCHOOL PPT.pptxDABUR 100 DAYS OF BUSINESS SCHOOL PPT.pptx
DABUR 100 DAYS OF BUSINESS SCHOOL PPT.pptx
Himanshu215898
 
Fmcg patanjali
Fmcg  patanjaliFmcg  patanjali
Fmcg patanjali
Ashish Pandey
 
What patanjali is doing
What patanjali is doingWhat patanjali is doing
What patanjali is doing
shobhit bajpai
 
DABUR MICRO AND MACRO ENVIRONMENT
DABUR MICRO AND MACRO ENVIRONMENTDABUR MICRO AND MACRO ENVIRONMENT
DABUR MICRO AND MACRO ENVIRONMENT
Maher Manan
 
Dabur_ppt[1].pptx
Dabur_ppt[1].pptxDabur_ppt[1].pptx
Dabur_ppt[1].pptx
BalpreetGuliani1
 
Dabur - India's leading FMCG Company
Dabur - India's leading FMCG CompanyDabur - India's leading FMCG Company
Dabur - India's leading FMCG Company
Sudeep Singh
 
Dabur ppt.pptx
Dabur ppt.pptxDabur ppt.pptx
Dabur ppt.pptx
BalpreetGuliani1
 
Neem sticks
Neem sticksNeem sticks
Neem sticks
Dileep Gupta
 
Presentation-1.ppt
Presentation-1.pptPresentation-1.ppt
Presentation-1.ppt
AnubhavSingh402652
 
MARKETING STRATEGY OF DABUR
MARKETING STRATEGY OF DABURMARKETING STRATEGY OF DABUR
MARKETING STRATEGY OF DABUR
akash9453638626
 
Patanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategyPatanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategy
Vardha Mago
 
Patanjali Dant Kanti-Marketing Presentation
Patanjali Dant Kanti-Marketing PresentationPatanjali Dant Kanti-Marketing Presentation
Patanjali Dant Kanti-Marketing Presentation
Shaminder Saini
 
CASE STUDY ON DANT KANTI
CASE STUDY ON DANT KANTICASE STUDY ON DANT KANTI
CASE STUDY ON DANT KANTI
Rajat singh
 
Dabur presentation
Dabur presentationDabur presentation
Dabur presentation
shawetadharmani
 
Herbal Cosmetics, Ayurvedic Cosmetics, Herbal Beauty Products, Makeup Product...
Herbal Cosmetics, Ayurvedic Cosmetics, Herbal Beauty Products, Makeup Product...Herbal Cosmetics, Ayurvedic Cosmetics, Herbal Beauty Products, Makeup Product...
Herbal Cosmetics, Ayurvedic Cosmetics, Herbal Beauty Products, Makeup Product...
Ajjay Kumar Gupta
 

Similar to Pestle (20)

Dabur - Brand Presentation- Chawanprash
Dabur - Brand Presentation- ChawanprashDabur - Brand Presentation- Chawanprash
Dabur - Brand Presentation- Chawanprash
 
dabur presentation.pptx
dabur presentation.pptxdabur presentation.pptx
dabur presentation.pptx
 
dabur presentation.pptx is the h top fmcg
dabur presentation.pptx is the h top fmcgdabur presentation.pptx is the h top fmcg
dabur presentation.pptx is the h top fmcg
 
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)
 
Dabur case study
Dabur case studyDabur case study
Dabur case study
 
DABUR 100 DAYS OF BUSINESS SCHOOL PPT.pptx
DABUR 100 DAYS OF BUSINESS SCHOOL PPT.pptxDABUR 100 DAYS OF BUSINESS SCHOOL PPT.pptx
DABUR 100 DAYS OF BUSINESS SCHOOL PPT.pptx
 
Fmcg patanjali
Fmcg  patanjaliFmcg  patanjali
Fmcg patanjali
 
What patanjali is doing
What patanjali is doingWhat patanjali is doing
What patanjali is doing
 
DABUR MICRO AND MACRO ENVIRONMENT
DABUR MICRO AND MACRO ENVIRONMENTDABUR MICRO AND MACRO ENVIRONMENT
DABUR MICRO AND MACRO ENVIRONMENT
 
Dabur_ppt[1].pptx
Dabur_ppt[1].pptxDabur_ppt[1].pptx
Dabur_ppt[1].pptx
 
Dabur - India's leading FMCG Company
Dabur - India's leading FMCG CompanyDabur - India's leading FMCG Company
Dabur - India's leading FMCG Company
 
Dabur ppt.pptx
Dabur ppt.pptxDabur ppt.pptx
Dabur ppt.pptx
 
Neem sticks
Neem sticksNeem sticks
Neem sticks
 
Presentation-1.ppt
Presentation-1.pptPresentation-1.ppt
Presentation-1.ppt
 
MARKETING STRATEGY OF DABUR
MARKETING STRATEGY OF DABURMARKETING STRATEGY OF DABUR
MARKETING STRATEGY OF DABUR
 
Patanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategyPatanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategy
 
Patanjali Dant Kanti-Marketing Presentation
Patanjali Dant Kanti-Marketing PresentationPatanjali Dant Kanti-Marketing Presentation
Patanjali Dant Kanti-Marketing Presentation
 
CASE STUDY ON DANT KANTI
CASE STUDY ON DANT KANTICASE STUDY ON DANT KANTI
CASE STUDY ON DANT KANTI
 
Dabur presentation
Dabur presentationDabur presentation
Dabur presentation
 
Herbal Cosmetics, Ayurvedic Cosmetics, Herbal Beauty Products, Makeup Product...
Herbal Cosmetics, Ayurvedic Cosmetics, Herbal Beauty Products, Makeup Product...Herbal Cosmetics, Ayurvedic Cosmetics, Herbal Beauty Products, Makeup Product...
Herbal Cosmetics, Ayurvedic Cosmetics, Herbal Beauty Products, Makeup Product...
 

Recently uploaded

Aortic Association CBL Pilot April 19 – 20 Bern
Aortic Association CBL Pilot April 19 – 20 BernAortic Association CBL Pilot April 19 – 20 Bern
Aortic Association CBL Pilot April 19 – 20 Bern
suvadeepdas911
 
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptxEar and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Dr. Rabia Inam Gandapore
 
TEST BANK For Community and Public Health Nursing: Evidence for Practice, 3rd...
TEST BANK For Community and Public Health Nursing: Evidence for Practice, 3rd...TEST BANK For Community and Public Health Nursing: Evidence for Practice, 3rd...
TEST BANK For Community and Public Health Nursing: Evidence for Practice, 3rd...
Donc Test
 
CHEMOTHERAPY_RDP_CHAPTER 3_ANTIFUNGAL AGENT.pdf
CHEMOTHERAPY_RDP_CHAPTER 3_ANTIFUNGAL AGENT.pdfCHEMOTHERAPY_RDP_CHAPTER 3_ANTIFUNGAL AGENT.pdf
CHEMOTHERAPY_RDP_CHAPTER 3_ANTIFUNGAL AGENT.pdf
rishi2789
 
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptx
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptx8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptx
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptx
Holistified Wellness
 
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptxVestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
Dr. Rabia Inam Gandapore
 
Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)
Josep Vidal-Alaball
 
Cardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdfCardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdf
shivalingatalekar1
 
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxDoes Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
walterHu5
 
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdfCHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
rishi2789
 
Osteoporosis - Definition , Evaluation and Management .pdf
Osteoporosis - Definition , Evaluation and Management .pdfOsteoporosis - Definition , Evaluation and Management .pdf
Osteoporosis - Definition , Evaluation and Management .pdf
Jim Jacob Roy
 
Top-Vitamin-Supplement-Brands-in-India List
Top-Vitamin-Supplement-Brands-in-India ListTop-Vitamin-Supplement-Brands-in-India List
Top-Vitamin-Supplement-Brands-in-India List
SwisschemDerma
 
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...
Donc Test
 
Cell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune DiseaseCell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune Disease
Health Advances
 
Adhd Medication Shortage Uk - trinexpharmacy.com
Adhd Medication Shortage Uk - trinexpharmacy.comAdhd Medication Shortage Uk - trinexpharmacy.com
Adhd Medication Shortage Uk - trinexpharmacy.com
reignlana06
 
All info about Diabetes and how to control it.
 All info about Diabetes and how to control it. All info about Diabetes and how to control it.
All info about Diabetes and how to control it.
Gokuldas Hospital
 
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptxPost-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
FFragrant
 
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Oleg Kshivets
 
Netter's Atlas of Human Anatomy 7.ed.pdf
Netter's Atlas of Human Anatomy 7.ed.pdfNetter's Atlas of Human Anatomy 7.ed.pdf
Netter's Atlas of Human Anatomy 7.ed.pdf
BrissaOrtiz3
 
Journal Article Review on Rasamanikya
Journal Article Review on RasamanikyaJournal Article Review on Rasamanikya
Journal Article Review on Rasamanikya
Dr. Jyothirmai Paindla
 

Recently uploaded (20)

Aortic Association CBL Pilot April 19 – 20 Bern
Aortic Association CBL Pilot April 19 – 20 BernAortic Association CBL Pilot April 19 – 20 Bern
Aortic Association CBL Pilot April 19 – 20 Bern
 
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptxEar and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
 
TEST BANK For Community and Public Health Nursing: Evidence for Practice, 3rd...
TEST BANK For Community and Public Health Nursing: Evidence for Practice, 3rd...TEST BANK For Community and Public Health Nursing: Evidence for Practice, 3rd...
TEST BANK For Community and Public Health Nursing: Evidence for Practice, 3rd...
 
CHEMOTHERAPY_RDP_CHAPTER 3_ANTIFUNGAL AGENT.pdf
CHEMOTHERAPY_RDP_CHAPTER 3_ANTIFUNGAL AGENT.pdfCHEMOTHERAPY_RDP_CHAPTER 3_ANTIFUNGAL AGENT.pdf
CHEMOTHERAPY_RDP_CHAPTER 3_ANTIFUNGAL AGENT.pdf
 
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptx
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptx8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptx
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptx
 
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptxVestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
 
Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)
 
Cardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdfCardiac Assessment for B.sc Nursing Student.pdf
Cardiac Assessment for B.sc Nursing Student.pdf
 
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxDoes Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
 
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdfCHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
 
Osteoporosis - Definition , Evaluation and Management .pdf
Osteoporosis - Definition , Evaluation and Management .pdfOsteoporosis - Definition , Evaluation and Management .pdf
Osteoporosis - Definition , Evaluation and Management .pdf
 
Top-Vitamin-Supplement-Brands-in-India List
Top-Vitamin-Supplement-Brands-in-India ListTop-Vitamin-Supplement-Brands-in-India List
Top-Vitamin-Supplement-Brands-in-India List
 
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...
 
Cell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune DiseaseCell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune Disease
 
Adhd Medication Shortage Uk - trinexpharmacy.com
Adhd Medication Shortage Uk - trinexpharmacy.comAdhd Medication Shortage Uk - trinexpharmacy.com
Adhd Medication Shortage Uk - trinexpharmacy.com
 
All info about Diabetes and how to control it.
 All info about Diabetes and how to control it. All info about Diabetes and how to control it.
All info about Diabetes and how to control it.
 
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptxPost-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
 
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
 
Netter's Atlas of Human Anatomy 7.ed.pdf
Netter's Atlas of Human Anatomy 7.ed.pdfNetter's Atlas of Human Anatomy 7.ed.pdf
Netter's Atlas of Human Anatomy 7.ed.pdf
 
Journal Article Review on Rasamanikya
Journal Article Review on RasamanikyaJournal Article Review on Rasamanikya
Journal Article Review on Rasamanikya
 

Pestle

  • 1. PESTLE Political Economic Socio Cultural Technological Legal Environmental • Government backing • 27% revenue from foreign markets • 60% + revenues from Indian market • Products afforded by avg indian customers • Smart positioning i.e Ayurveda related • Logo attached near to it e.g dabur amla, Chawanprash • Invested Rs. 15 crores in hardware and software for its go downs and branches to be directly linked with its headquarters through direct emails • Indian Laws pertaining to Consumers, Employments, labour, Health and safety are applicable for Dabur • Rigorous checks during product manufacturing • Eco friendly products • Shampoos, higher sales in india
  • 2. CORPORATE STRATEGY HHHealth supplements (Chyawanprash, Honey, Glucose), Food( Real, Activ) Home care (Odonil, Odomos, Sanifresh) Ooral care(Dabur red, Babool, Meswak) Hair care (Dabur amla, Vatika shampoo, hair oil) Digestives(Hajmola), Skin care (Gulabari, Fem)
  • 3. • Focusing on expansion strategy for domestic and foreign market, new product launches and acquisitions, which has increased sales and profits • Dabur laid down a business strategy called ASTRA (Advanced Sales Training for Retail Ascendance) to boost rural sales and to achieve a steady growth in retail • Took help of ACCENTURE to improve the supply chain and distribution network • Diversifying to ayurvedic medicines, the company has six different divisions handling care products, family products, natural gums, exports, pharmaceuticals and veterinary products • The company manufactures about 450 products marketed through a network of 3,000-odd retailers • It is the largest manufacturer and exporter of branded ayurvedic and natural healthcare products with a portfolio of 250 Herbal/ Ayurvedic products CORPORATE STRATEGY