It was our final project and we presented it to the management of Herbion Naturals. Its a complete integrated marketing plan of Gastril Plus.

2. Bilal Shakeel
Hassan Javed
Hiba Nagori
Muhammad
Junaid
Muhammad
Zubair
Sundus
Umam Jamal

3. OUTLINE
ABOUT
HERBION
MISSION &
VISION
STATEMENT
PESTEL
ANALYSIS
PORTER FIVE
FORCES
SWOT –
HERBION
SWOT –
GASTRIL
PLUS
MARKETING
OBJECTIVES
SEGMENTATION
BCG MATRIX
MARKETING
MIX

4. Herbion Naturals
• Founded in 1983
• Has operations in more than 20 countries
• Provides herbal medicines
• More than one thousand employees

5. Vision Statement
“To create a substantial eminence in the lives of
people across the world by continuously
discovering, developing and providing
advanced natural health care products”

6. Mission Statement
To manufacture and market high quality natural
products at an affordable price for its global
customers, while achieving and sustaining
worldwide leadership in the Natural Health Care
Industry.
In addition, we have a strong commitment to the
community, with responsibilities not only to our
employees but also to millions of people around
the globe who use Herbion’s products.

7. Proposed Vision Statement
“To be the market leader in healthcare
products”
Proposed Mission statement:
“To provide the best quality of healthcare
products to our customer globally, by using
natural ingredients, latest technology and
promoting environmental friendly business
practices, making the strategies keeping in
mind the interest of our organization and
stakeholders.”

8. Herbion Core Values
• Quality
• Commitment
• Affordability
• Team Work
• Passion
• Respect

9. Company Objectives
To take leadership position in all country where we are working.
To get a highest market share in each country.
To establish a premium brand image of our high quality products.
To enter in new geographic region in the world.
To become a best customer oriented company struggling for their satisfaction.
To create an enormous ambiance for our employees.
To be a work for the benefits of the society and to exhibit a socially responsible
behavior.

10. Global Presence

12. Political
Government regulations or deregulations
Changes in tax laws
Changes in patent laws
Pakistan-India relationships
Import–export regulations
Lobbying activities
Size of government budgets
Political instability
Taxation - tax rates and incentives:

13. Economic Analysis
• Level of disposable income
Because of high Inflation and low growth rate of
income, people have low amount to spend on
their health. People will have less money to buy
Gastril plus.
• Interest rates
Interest rate has been increased from 9.5% to
10%. It will have a negative impact on Herbion
Company. It will increase their interest payment
expense. In the end cost of Gastril plus will
increase.

14. Economic Analysis (Cont’d)
• Stock Market Trends
Karachi stock exchange was ranked among top 10 best
performing stock market in the world. It will have a
positive impact on Herbion Company. They can raise
capital easily because investor confidence is very high.
• Inflation rates
There is an increase in inflation rate from 8.07% to
10.9% during Jan-Nov 2013. It will have a negative
impact on the cost of Herbion products. Prices of
ingredients which are used in gastril plus will go high
which will have negative impact on cost of Gastril plus.

15. Economic Analysis (Cont’d)
• Foreign Remittances
During 2012-2013 foreign remittances has been
increased from $10,876.99 million to
$11,569.82million. It will have positive impact on
Gastril plus. Families will have more money to spend
on health.
• Value of the dollar
Pakistan value has been depreciated by 7.1% against
dollar during 2012-2013. If Company import material
from different countries, Cost of material will increase.
Cost of gastril plus will increase

16. Economic Analysis (Cont’d)
• Price fluctuations
Prices of ingredients (Piper Nigrum, Piper
Longum and Zingiber Officinalis) use in Gastril
Plus go high and down in Pakistan. It will have
a negative impact on company product
costing.

17. Social
• Number of births
• Death rate is 26.80 per thousand in 2012-2013. It was 27.20
in during 2011-2012. That’s a negative sign for
pharmaceutical industry. Birth rate is going down. Means
less number of people are added to the population. It will
have a negative impact on Gastril plus in future because
there will be less people who will demand Gastril plus.
• Number of deaths
• Death rate is 7.0 per thousand in 2012-2013. Number of
deaths is not too much. It will be a good sign for Gastril Plus
to provide products to large number of people for long
time.

18. Social (Cont’d)
• Population:
Pakistan population is 190,291,129 (July 2012 est.)
• Urban Population:
36% of the population lives in urban part of Pakistan
(2010) and it will increase at the rate of 3.1%. It is an
opportunity for Gastril plus because there is a basic
infrastructure like transport etc. They can easily market
their products.
• Population Growth Rate:
Population growth rate has declined from 2.03 percent
(2011-12) to 2.0 percent in 2012-13.

19. Social (Cont’d)
• Life expectancy rates
Life expectancy rate has been increased from 66.1 to
66.5 (female) and 64.3 to 64.6 (male) in 2012-2013. It’s a
good sign for pharmaceutical industry. Aged people
mostly have health issues so demand of Gastril Plus
products will increase.
• Life expectancy rates
Life expectancy rate has been increased from 66.1 to
66.5 (female) and 64.3 to 64.6 (male) in 2012-2013. It’s a
good sign for pharmaceutical industry. Aged people
mostly have health issues so demand of Gastril Plus
products will increase.

20. Social (Cont’d)
• Demand shifts for different categories of goods and
services
Use of herbal medicine is being increased all over the
world. It will be an opportunity for Herbion Company
to enter into the new product line. Demand of Gastril
Plus will increase.
• Per Capita Income
Per capita income increased from Rs.118, 085 to Rs.
131,543 during 2012-2013. It will have positive impact
on pharmaceutical industry (herbion). People will have
more income to spend on Gastril plus.

21. Social (Cont’d)
• Lifestyles
There is an increasing trend of eating out in
Pakistan. It will be a good sign for Gastril Plus
because more and more people have digestive
problem.
• Eating Habits
49% of the population eat Paratha in the morning
,18% roti, 9% tea and 10% bread. That’s a good
sign for Gastril Plus because 49% people have
paratha in the morning which does not digest
easily.

22. Social (Cont’d)
• 52% of the population eats meals three times a day while 37%
have 2 times and 5% have 1 time and 5% have more than 3
times in a day . Half of the population eats meals 3 times a
day. It can have a good impact on Gastril plus revenue.

23. • 34% of the workforce buys lunch from their
workplace while 13% take it from home. 53%
have lunch at home after returning home.

24. • 18% people have heavy lunch. The more heavy lunch people
have the more digestive problem they will have. The demand
of Gastril plus will increase.
• 19% people have heavy dinner. Demand of digestive products
will increase.
• 18% people have heavy meal at lunch as well as dinner.
• 44% people have light meal at both time.

25. • 35% people like to have beef. 31% like chicken and
33% people like to have mutton in Pakistan. People
of Pakistan like to have those meal which are not
easily and quickly digestible.

26. • 50% use beef. 39% use chicken and 9% use
mutton. It’s a good sign for Herbion company
because most of the people have beef and it
does not digest very quickly.

27. • 23% people like to have spicy food. 26% like to
have less spicy food and 50% like to have
normal spices

28. Social (Cont’d)
• Urban Population Growth
• Urban population has been increased from
67.5million to 69.87 million. It’s a good sign
for Gastril plus. They will be able to serve
more people easily and make more revenue.
• Rural Population Growth
• It has been increased from 113.1million to
114.4 million. It is an opportunity for Gastril
plus to make more revenue.

29. Social (Cont’d)
• Age structure
0-14 years: 34.7% (male 33,941,828 Female 32,130,001)
15-24 years: 21.7% (male 21,283,907 Female 19,951,750)
25-54 years: 34.5% (male 34,171,096 Female 31,564,622)
55-64 years: 4.8% (male 4,539,939 Female 4,633,292)
65 & years: 4.2% (male 3,808,536 Female 4,266,158)
Over
(2012 est.)

30. Social (Cont’d)
• Literacy Rate:
Literacy rate is 58% during 2011-2012. People
are less educated. It would be difficult for
companies to educate them about their
products.

31. Technological Analysis
• Cutting-edge technology which can be used in
packaging plays a key driver in retail sales.

32. Legal
• Pharmaceutical companies are affected by DRAP
rules and regulation. Drug act 2012 is one the
reason to exports local medicine. Because of it
companies cannot improve their financial health.
• Normally pharmaceutical company’s imports raw
material. It increases their cost of a product.
Companies are not supposed to increase prices
because of drug regulatory agency.

33. Environmental
• Pakistan is facing natural disaster every year.
Every year flood hits many parts of the
Pakistan. It will be a threat for Gastril plus. It
is because Gastril plus use natural ingredients.

35. Rivalry among Competing Firms
High Number of Competing Firms:
– There are number of pharmaceutical firms operating in Pakistan.
That’s why rivalry among competing firms is very high. Both
local and multinational companies have their operations in
Pakistan.
– Local Companies
• Hamdard Laboratories
• Qarshi Industries
• Efroze Chemicals Industries
• Getz Pharma
• Ferozsons Laboratories
– Multinational Companies
• GlaxoSmithKline (Pak) Ltd
• Pfizer Inc.
• Merck Marker

36. Rivalry among Competing Firms
(Cont’d)
– Similar size of firms competing
• In Pakistan there are numerous companies of
same size that indicates rivalry among
competing firm is high.
– Similar capability of firms competing
• Local as well as MCN companies have same
capabilities. On this basis we can rivalry
among competing firm is high.

37. Rivalry among Competing Firms
(Cont’d)
– When consumers can switch brands easily
• Consumer can switch brand easily. Switching cost is
almost ignorable which shows rivalry among
competing firm is high.
– When barriers to leaving the market are high
• Rivalry is high because companies need to have large
capital to enter into this industry. They can’t leave that
industry very easily
– When barriers to entering the market are low
• New company can’t enter into pharmaceutical industry
until they don’t have large capital. There are rules and
regulations that are supposed to be fulfilled.

38. Threats of New Entrants
• Capital Requirements
Capital requirement in pharmaceuticals
industry is very high so threats of new entrant
are low.
• Economies of Scale
In Pakistan pharmaceutical industry, to
achieve economies of scale quickly is very
difficult due to lack of technology and human
resources. So threats of new entrant are low.

39. Threats of Substitute
• Relative Prices of Substitute Products:
Homeopathic medicines are the first choice of
Pakistani people because prices of these
medicines are low. So threats of substitute are
high in pharmaceutical industry.

40. Bargaining Power of Customers
• Inexpensively Switch to Competing Brands or
Substitutes:
Switching cost for costumers is low. Pakistan is
importing medicine from different countries.
To switch from local brand to imported brand
is becoming common in Pakistan

41. Major Competitors
• Hajmola
• Karmina
• Home Remedies
• Powder Products

42. Hajmola
80%
Others
20%
Market Share

43. Marketing Objectives:
• Specific
• Measurable
• Achievable
• Realistic
• Time specific

44. Segmentation
• Geographic Segmentation
Country Pakistan
Cities All majors cities like Karachi, Hyderabad,
Lahore, Multan, Faisalabad etc.
Climate Hot, cold, Tropical, Moderate
Density Urban and rural areas.

45. Segmentation
• Demographic Segmentation
Age group Above 13 years
Gender Male, Female
Religion All religions
Income group above 10000
Education Not necessary

46. • Psychographic Segmentation:
• Behavioral Segmentation:
Social Class Lower, middle and upper middle class
Purchase occasion Regular
Benefit Sought It digests your food
Attitude towards product Positive
Users Status Current Users, Non Users.

47. Target Market
• Primary
• Secondary

48. Gastril Plus

49. Gastril
Plus

50. Strengths
Weaknesses
Opportunities
Threats

51. Strengths
• Herbion has skilled labor force.
• Herbion has latest tech machineries.
• Have many plants in different cities.
• Herbion has global presence
• Offers only natural health care products
• Herbion products does not have any side
effects
• Herbion has strong financial position.

52. Weaknesses
• Less advertising
• Have less market share in Pakistan
• Less investment in R&D

53. Opportunities
• Aging of Pakistani population
• Export potential
• Increasing health consciousness
• Per capita income over all increasing
• Globalization

54. Threats
• Facing high cost in some products ingredients
and during manufacturing process.
• Inflation rate increasing
• Low and order situation
• Competition with generic products.
• Competition with multinational companies.
• Competition with local company.

56. Strengths
• It does not have any side effects
• It gives instant solution to digestive problem
• It has four flavor (Amchor, Imli, Limo and
plain)
• It is made of natural ingredients.
• Locally made product.
• Available in sachet

57. Weaknesses
• Less awareness among consumers
• Does not have significant market share
• It is not being advertised

58. Threats
• New competitors can enter into the market
like Unilever and P&G
• Hajmola is a market leader, holds 80% of the
market
• New substitute product from allopathic
medicine can be introduced

59. Opportunities
• Large population
• Increasing trend of eating out
• Large number of people have heavy meal
• 10% of the population is age above 50 years.

61. Product

62. Price
– Pricing Strategy
• Market Penetration pricing strategy will be followed.
We will set a low price for a new product in order to
attract a large number of buyers and a large market
share.

63. Place
Raw Material
Suppliers
Warehouse
Manufacturin
g Location
Warehouse
Distributors
(MNP)
Retailers Consumers
Super Stores Consumers

65. Radio
Radio Stations
FM 100
FM 107
FM 103
FM 101Programs Timings
Morning Program 8:00 AM - 11:59 AM
Evening Program 5:00 PM - 6:00 PM
Evening Program 7:00 PM - 8:00 PM
Night Program 9:00 PM - 01:00 AM Midnight

66. Gastril Plus – Radio Plan
(Summary)
Month Total Spots Total Amount
January 386 282,450
February 238 285,600
March 208 140,400
April 238 160,650
May 257 77,100
June 234 173,700
July 452 322,050
August - -
September - -
October 448 323,100
November - -
December - -
Total Spots + Amount 2,461 1,765,050
17 % GST 300,059
Grand Total 2,065,109

67. Newspaper
Print Plan - Gastril Plus
Publications Circulation Stations Size Position
Express 638000 K/L/I/M/F/R/S/S/P/G 18x6 Color Back Page
Nawa-e-Waqt 486000 K/L/I/M 18x6 Color Front Page
18x6 Color Back Page
Khabrain 507766 K/L/I/M/P/H/S 18x6 Color Front Page
18x6 Color Back Page
18x6 Color Page -2
Ummat 163000 Khi 15x4 Color Ordinary
Jang 15x4 Color Back Page
Qaumi Akhbar 55000 Khi 15x4 Color Back Page

68. Print Plan - Gastril Plus
Media Number of Insertions Total Amount
January 1 466,560
February 1 356,265
March 1 45,000
April 2 159,000
May - -
June 5 670,560
July 2 558,900
August - -
September - -
October 6 750,900
November - -
December - -
Total Insertions + Amount 18 3,007,185
17 % GST 511,221
Grand Total 3,518,406

73. Billboards
Gastril Plus - Billboards Plan
Sites Month and Duration Amount
Hussainabad Road, Hussainbad Food Street February (1 Months) Not Avail.
University Road, Urdu Wafaq University March (1 Month) Not Avail.
Kheyaban e Saadi, Boat Basin Food Street March (1 Month) Not Avail.
Dalmia Road Near SRE Majeed 15th - 30th June Not Avail.
Shaheed-e- Millat Road, right after the Baloch
Colony Fly Over
15th - 30th June
Not Avail.
Shahra-e-Faisal. Laal Kothi Bus stop 1st - 15th October Not Avail.
Jail Road ,Old Subzi Mandi Road, Near Civic
Center
October (1 Month)
Not Avail.
Saher Shah Suri Road,Board Office Signal opposite
McDonalds
September (1 month)
Not Avail.
Sher Shah Suri Road, Sakhi Hassan Near Shadman
Bus Stop in North Nazimabad
15th June - 15 July (1
Month) Not Avail.
Rashid Minhas Road ,Moti Mahel November (1 Month) Not Avail.
Amount -

75. Pedestrian Bridge
Locations Size. Sq. ft Rates Per Month
Rs.
Shahra-e-Faisal, Lal Kothi 140 x 10
Double Side
1,100,000
Shaheed-e-Millat road near Fly over before
Tipu-Sultan signal.
112 x 10
Double Side
650,000
Rashid Minhas Road, Moti Mahel 120 x 10
Double Side
800,000
Dalmia road Near SRE Majeed. 90 X 10
Double Side
450,000
University Road, I nfront of Urdu University 110 x 20
Double Side
1,000,000
Old Subzi Mandi road near Civic Center 194 X 10
Double Side
800,000
Board office Signal opposite McDonalds 200 x 10
Double Side
800,000
Sukhi Hasan (Shadman bus stop no. ‘1’ North
Nazimabad
165 X 10
Double Side
750,000

76. Main Shahrah-e-Faisal, situated at one of the
major artery, can effectively communicate the
message to your targeted market in most
efficient and cost effective manner
Viewed by the traffic coming from
Metro Pole to Air Port and Air Port to Metropole
Dimension: 140’X10’sqr.ft
Opportunity to see (OTS):
1,737,813 Viewers/day
Traffic from Metro pole to Airport
Traffic from air port to Metro pole
SHAHRA-E-FAISAL

77. SHAHRA-E-FAISAL
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
110,000
Buses Cars M/Cyc Rikshaw Truck
Series1 7,931 105,371 106,057 3,776 1,735
VehicleTrafficflowperday

78. This panel facing from Baloch colony flyover toward Tipu Sultan
signal
This panel facing from Tipu Sultan signal towards Baloch flyover
Highly valuable area covers more than
50% traffic towards and from Shahra-e-
Faisal, this is one of the major arty . Best
suitable for food products plus cooperate
clients , specially lubricants, automobile,
and telecommunication etc.
Viewed by the traffic coming from Baloach
colony to Tipu sultan road and from
Tipusultan road to Baloach Colony
Dimension: 112 x 10 sqr.ft
Opportunity to see (OTS):
671,964 Viewers/day
SHAHEED-E-MILLAT

79. -
3,000
6,000
9,000
12,000
15,000
18,000
21,000
24,000
27,000
30,000
33,000
Buses Cars M/Cyc Rikshaw Truck
Series1 2,489 32,023 32,709 1,861 667
VehicleTrafficflowperdayforbothsides
Chart Title
SHAHEED-E-MILLAT

80. Moti Mahal, Rashid Minhas Road,
Gulshan-e-Iqbal,, a highly populated area,
surrounded by business class plus residential
areas of A category, site is particularly focused
for youth and business class
From NIPA to Sohrab Gotth and Sohrab Goth
to NIPA
Dimension: 120’X10’sqr.ft
Opportunity to see (OTS) :
1,225,986 Viewers/day
Traffic from NIPA to Sohrab Goth
Traffic from Sohab Goth to NIPA
RASHID MINHAS ROAD

81. RASHID MINHAS ROAD
-
8,000
16,000
24,000
32,000
40,000
48,000
56,000
64,000
72,000
80,000
88,000
96,000
Buses Cars M/Cyc Rikshaw Truck
Series1 4,366 92,160 59,794 3,017 2,565
VehicleTrafficflowperdayforbothsides

82. 82
This panel is facing from Millennium Mall toward
Stadium
This panel is facing from Stadium Towards
Millennium Mall
One of a busiest road of the city, Dalmia Road
is a key link road for the population of
Gulistan-e-Johar, a locality which houses 50%
of the apartment projects of the entire city
highly focused for all consumer items ,
Targeted segment is A, B-plus and B etc
Viewed by the traffic coming from stadium to
millennium and from millennium to stadium
Dimension: 90 x 10 sqr.ft
Opportunity to see (OTS):
1,439,936Viewers/day
DALMIA ROAD SRE MAJEED

83. -
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
110,000
Buses Cars M/Cyc Rikshaw Truck
Series1 4,994 106,903 48,366 2,469 1,102
VehicleTrafficflowperdayforbothsidesDALMIA ROAD SRE MAJEED

84. University Road (Karachi University to Civic
Centre) a unique site in its size with 20sq.ft
width, surrounded by different educational
institutions and government offices, plus
Karachi Expo Centre, Civic Center that
particularly for government concern offices
including, House Building Authority, Taxation
dept.. Vehicle registration etc.
Viewed by the traffic coming from
NIPA to Civic Centre and Civic Centre to NIPA
Dimension: 110 x 20 sqr.ft
Opportunity to see (OTS):
1145696 Viewers/day
Traffic from NIPA to Civic Centre
Traffic from civic centre to NIPA
UNIVERSITY ROAD

85. -
7,000
14,000
21,000
28,000
35,000
42,000
49,000
56,000
63,000
70,000
Buses Cars M/Cyc Rikshaw Truck
Series1 5,518 66,423 64,846 2,229 978
VehicleTrafficflowperdayUNIVERSITY ROAD

86. 86
This panel is facing from civic center towards Jail
Chorangi (Front Side)
This panel is facing from Jail Chorangi towards
Civic Centre
Civic Centre is a site surrounded by different
educational institutions and government offices,
plus covers traffic coming from and towards
Karachi Expo Centre, Civic Center that
particularly for government concern offices
including, House Building Authority, Taxation
dept.. Vehicle registration etc. Targeted segment
for this site is particularly youth and cooperates
Viewed by the traffic coming from
CIVIC centre to Jail Chowrangi and Jail Chowrangi
to Civic Centre
Dimension: 194 x 10 sqr.ft
Opportunity to see (OTS):
894,875Viewers/day
UNIVERSITY ROAD NEAR
BUSY BEE RESTURANT

87. -
7,000
14,000
21,000
28,000
35,000
42,000
49,000
56,000
63,000
70,000
77,000
Buses Cars M/Cyc Rikshaw Truck
Series1 3,714 72,617 74,949 1,442 247
VehicleTrafficflowperdayforbothsidesUNIVERSITY ROAD NEAR
BUSY BEE RESTURANT

88. This Panel is facing from KDA round about towards Metric Board
Office Signal
This Panel is facing from Metric Board Office towards KDA Roundabout
The McDonalds outlet near Board
Office signal was the premiere outlet of
this mega chain in Pakistan, currently
Pizza hut, KFC, Hardees etc are the out
lets of International food chains, inter
board office and many other
educational institutes at this location is
more focus by youth while a busy signal
hold the traffic here which promote
viewers and read the massage in board
here.
Viewed by the traffic coming from
Nazimabad to Sakhi Hassan and Sakhi
Hassan to Nazimabad
Dimension: 200 x 10 sq.ft
Opportunity to see (OTS):
671869 / day
BOARD OFFICE NEAR
MC DONALDS

89. -
3,000
6,000
9,000
12,000
15,000
18,000
21,000
24,000
27,000
Buses Cars M/Cyc Rikshaw Truck
Series1 5,691 25,678 25,029 903 681
VehicleTrafficflowperdayforbothsides
BOARD OFFICE NEAR
MC DONALDS

90. 90
This Panel is facing from Sakhi Hassan roundabout towards Nagan
Flyover
This Panel is facing from Nagan Flyover Towards Sakhi Hassan
It covers most of the traffic coming
towards or from North nazimabad ,
which is highly populated and contains A
and B plus rated segment of the
viewers. Traffic flow The Caltex Petrol
Station on Sakhi Hasan is one of the
highest selling stations in the city, sites is
best for consumer products specially
food, clothing, beauty items etc.
Viewed by the traffic coming from Nagan
to Sakhi Hassan and from Sakhi Hassan
to Nagan
Dimension: 165 x 10 sqr.ft
Opportunity to see (OTS):
480,375 Viewers/day
SAKHI HASSAN
NEAR SERENA MARKET

91. -
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Buses Cars M/Cyc Rikshaw Truck
Series1 4,098 16,686 16,617 2,350 640
VehicleTrafficflowperdayforbothsides SAKHI HASSAN
NEAR SERENA MARKET

92. Trade Shows
• Hamara Karachi Food Festival. (Expected In
February)
• Food Exhibition at Expo Center.

93. Trade Shows (Cont’)

94. Bus Advertising

96. Street Furniture Advertising
• Opposite civic center
• Habib bank chowrangi, SITE Area
• Karimabad Chowrangi

97. Bench Advertising
• Gastril is proposed to put painted benches in
different government universities (Karachi
University and NED University) and public
parks.

98. Mobile Advertising
• Mobile advertising is going to increase by 64% in 2014.
• Companies are spending more and more on mobile
advertising.
• Facebook' revenue from mobile advertisement increased
by 478% during the year 2013.
• Smartphone usage is being increased in Pakistan.
– Google mobile ads services
– Facebook ads services
Ads Months: June – July
September- December

99. Email advertising
• Google email ads services
Ads Months: April – July
August - December

100. Web banners
• Google Adsense
• Ads Duration: April - October

101. Web banners (Cont’d)

102. Web banners (Cont’d)

103. Web banners (Cont’d)

104. Magazines
• Masala TV Food Magazine
• Kitchen Magazine
• Akhbar e Jaha
• Mahnama Kitchen Magazine
• Cooking Khazana
• Bawarchi Khana
• Dalda Ka Dastarkhwan Magazine

105. Television Advertising
Our ads will be run before and during Ramzan.
That campaign will be run for 15 days. Then
we will start our baqra eid campaign in the
month of October.
• Hum TV
• ARY Network
• PTV
• GEO

106. Television Advertising (Cont’d)
• Message During Program
Masala, and Zaiqa TV (Gastril Plus bottle will
be displayed and chef will tell the benefits of
the Gastril between the cooking show)

107. Social Marketing
Gastril plus Facebook Page URL is
https://www.facebook.com/GastrilPlus

109. Gastril Plus available in how many flavors?
1. Five
2. Two
3. Four
4. one

110. • On YouTube we will upload our BTL activity
videos. YouTube channel URL is
https://www.youtube.com/user/GastrilPlus
• We will integrate our Facebook account with
twitter account. Our fans will be able to follow
us at https://twitter.com/GastrilPlus. We will
keep informing our customers about Gastril
plus on twitter

111. Free Sampling
• Free samples can be included in national food
masala and Shan food masala bundle package
on Eid ul Azha. Herbion can have strategic
alliance with shan and national.
• Exhibitions at Karachi expo
• In big corporations
• Atrium Food Court
• Restaurants

112. Panaflex Board of Medical Stores
Tayyabi
Medical
Store

113. Cinema Advertising
Atrium and
Cineplex

114. Suggested Movies List
• The Monuments Men (2014) 21 February 2014
• RoboCop (2014) 7 February 2014
• 300: Rise of an Empire(2014) 7 March 2014
• Need for Speed (2014) 14 March 2014
• Noah (2014) 28 March 2014
• Captain America: The Winter Soldier (2014) 28 March 2014
• Rio 2 (2014) 4 April 2014
• The Amazing Spider-Man 2(2014) 18 April 2014
• Godzilla (2014) 16 May 2014
• X-Men: Days of Future Past(2014) 22 May 2014
• How to Train Your Dragon 2 (2014) 4 July 2014
• Transformers: Age of Extinction (2014) 10 July 2014
• The Expendables 3 (2014) 15 August 2014
• Paranormal Activity 5 (2014) 24 October 2014

115. Point of Sale

116. We are going to put extra large bottles of
Gastril plus into the following stores.
• Naheed Super Store
• Imtiaz Super Store
• Metro
• Macro
• Medical Stores
• Hyper Star

117. Parking Tokens
Macro
Token #
100

118. Advertisement on Utility Bills
• In the month of June, we will put our ad in
KESC bill and in august, we will put our ad in
SSGC bill.

119. Painting of a Flyovers

120. Renovate and Maintaining of a
Roundabout