SlideShare a Scribd company logo
PERSUASIVE COMMUNICATION
COMMUNICATION
Communication is defined as the
process of passing information and
understanding from one person to
another.
How a strong message can
influence thinking ,behaviour and
beliefs
Advertisement
Sales Promotion
Store
atmosphere
Website
Personal Selling
Email
Publicity Word of Mouth
I M P E R S O N A L
PAID
P E R S O N A L
UNPAID
METHODS OF COMMUNICATION
DESIGNING PERSUASIVE COMMUNICATION
COMMUNICATION STRATEGY MESSAGE STRATEGY
TARGET AUDIENCE MEDIA STRATEGY
COMMUNICATION STRATEGY
The marketer must be clear about the objectives of
the communication.
WHO?
Audience
HOW?
Channels
WHAT?
Messages
WHY ?
GOALS
COMMUNICATION
CHANNEL
CONSUMER
INSIGHT
TARGET
AUDIENCE
RESERCH
COMPETITORS
RESEARCH
BUSINESS
OBJECTIVE
COMMUNICA
TION
OBJECTIVE
CURRENT
SITUATION
MEDIA STRATEGY
It involves identifying the characteristics
of the target audience, who should receive
messages .
Online broadcasting
MESSAGE STRATEGIES
Message Strategy is an idea about how to
creatively and persuasively communicate messages
to a target audience.
Message is the thought ,idea, attitude, image or
other information that sender wish to convey to the
audience.
Persuasive communication

More Related Content

What's hot

Managing the communication functions of advertising
Managing the communication functions of advertisingManaging the communication functions of advertising
Managing the communication functions of advertising
abeakadaga
 
Promotion Strategy
Promotion StrategyPromotion Strategy
Promotion Strategy
Kaustuv Chatterjee
 
Introduction to Interactive Marketing
Introduction to Interactive MarketingIntroduction to Interactive Marketing
Introduction to Interactive Marketing
commandeleven
 
Source, Message, and Channel Factors
Source, Message, and Channel FactorsSource, Message, and Channel Factors
Source, Message, and Channel Factors
Indrajit Bage
 
What is Integrated Marketing Communication? | Natalie Glaser
What is Integrated Marketing Communication? | Natalie GlaserWhat is Integrated Marketing Communication? | Natalie Glaser
What is Integrated Marketing Communication? | Natalie Glaser
Natalie Glaser
 
Integrated marketing
Integrated  marketingIntegrated  marketing
Integrated marketing
Shivam S
 
5 Steps to Integrated Marketing Success
5 Steps to Integrated Marketing Success5 Steps to Integrated Marketing Success
5 Steps to Integrated Marketing Success
Lancaster Printing Limited
 
Presentation1
Presentation1Presentation1
Presentation1
GITAM
 
Publiscreen credentials 2012
Publiscreen credentials 2012Publiscreen credentials 2012
Publiscreen credentials 2012
Marc Nacouzi
 
Message Design
Message DesignMessage Design
Message Design
Lee Bandy
 
What is Influencer Marketing?
What is Influencer Marketing?What is Influencer Marketing?
What is Influencer Marketing?
Brainware University
 
MPP Lecture 2
MPP Lecture 2MPP Lecture 2
MPP Lecture 2
Neil Kelley
 
Advertising's new medium human experience
Advertising's new medium human experienceAdvertising's new medium human experience
Advertising's new medium human experience
Vaishnavi Ketharnathan
 
Marketing communication strategies for start-ups & early stage companies
Marketing communication strategies for start-ups & early stage companies Marketing communication strategies for start-ups & early stage companies
Marketing communication strategies for start-ups & early stage companies
Balkan Unlimited
 
IVC - Lesson 10
IVC - Lesson 10IVC - Lesson 10
IVC - Lesson 10
Arzoo Sahni
 
Public Relations for Entrepreneurs | Workshop Deck
Public Relations for Entrepreneurs | Workshop DeckPublic Relations for Entrepreneurs | Workshop Deck
Public Relations for Entrepreneurs | Workshop Deck
Lyndon Johnson
 
Advertising & IMC Strategy - Session 06
Advertising & IMC Strategy - Session 06Advertising & IMC Strategy - Session 06
Advertising & IMC Strategy - Session 06
Umes Shrestha
 
Fusing Online and Offline Marketing
Fusing Online and Offline MarketingFusing Online and Offline Marketing
Fusing Online and Offline Marketing
Mercy Rop- Digital Marketing Training
 

What's hot (18)

Managing the communication functions of advertising
Managing the communication functions of advertisingManaging the communication functions of advertising
Managing the communication functions of advertising
 
Promotion Strategy
Promotion StrategyPromotion Strategy
Promotion Strategy
 
Introduction to Interactive Marketing
Introduction to Interactive MarketingIntroduction to Interactive Marketing
Introduction to Interactive Marketing
 
Source, Message, and Channel Factors
Source, Message, and Channel FactorsSource, Message, and Channel Factors
Source, Message, and Channel Factors
 
What is Integrated Marketing Communication? | Natalie Glaser
What is Integrated Marketing Communication? | Natalie GlaserWhat is Integrated Marketing Communication? | Natalie Glaser
What is Integrated Marketing Communication? | Natalie Glaser
 
Integrated marketing
Integrated  marketingIntegrated  marketing
Integrated marketing
 
5 Steps to Integrated Marketing Success
5 Steps to Integrated Marketing Success5 Steps to Integrated Marketing Success
5 Steps to Integrated Marketing Success
 
Presentation1
Presentation1Presentation1
Presentation1
 
Publiscreen credentials 2012
Publiscreen credentials 2012Publiscreen credentials 2012
Publiscreen credentials 2012
 
Message Design
Message DesignMessage Design
Message Design
 
What is Influencer Marketing?
What is Influencer Marketing?What is Influencer Marketing?
What is Influencer Marketing?
 
MPP Lecture 2
MPP Lecture 2MPP Lecture 2
MPP Lecture 2
 
Advertising's new medium human experience
Advertising's new medium human experienceAdvertising's new medium human experience
Advertising's new medium human experience
 
Marketing communication strategies for start-ups & early stage companies
Marketing communication strategies for start-ups & early stage companies Marketing communication strategies for start-ups & early stage companies
Marketing communication strategies for start-ups & early stage companies
 
IVC - Lesson 10
IVC - Lesson 10IVC - Lesson 10
IVC - Lesson 10
 
Public Relations for Entrepreneurs | Workshop Deck
Public Relations for Entrepreneurs | Workshop DeckPublic Relations for Entrepreneurs | Workshop Deck
Public Relations for Entrepreneurs | Workshop Deck
 
Advertising & IMC Strategy - Session 06
Advertising & IMC Strategy - Session 06Advertising & IMC Strategy - Session 06
Advertising & IMC Strategy - Session 06
 
Fusing Online and Offline Marketing
Fusing Online and Offline MarketingFusing Online and Offline Marketing
Fusing Online and Offline Marketing
 

Similar to Persuasive communication

Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
Dr. Abha Toshniwal
 
Murtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptxMurtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptx
MuhammadMurtaza384161
 
Integrated MArketing Communication
Integrated MArketing CommunicationIntegrated MArketing Communication
Integrated MArketing Communication
Priya Singh
 
9fms pp18
9fms pp189fms pp18
9fms pp18
alka1522
 
International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools
Radhika Arora
 
What is your take on marketing communication
What is your take on marketing communicationWhat is your take on marketing communication
What is your take on marketing communication
Aminat Akanbi
 
Caroline Glowka Messaging in Integrated Marketing Communications (IMC).pptx
Caroline Glowka Messaging in Integrated Marketing Communications (IMC).pptxCaroline Glowka Messaging in Integrated Marketing Communications (IMC).pptx
Caroline Glowka Messaging in Integrated Marketing Communications (IMC).pptx
kmglowka
 
Marketing communication unit 1.pptx
Marketing communication unit 1.pptxMarketing communication unit 1.pptx
Marketing communication unit 1.pptx
PreciousChanaiwa
 
Digital media 2011
Digital media 2011Digital media 2011
Digital media 2011
cherylannsmith
 
PRWIRESERVICES USA PDF.pdf
PRWIRESERVICES USA PDF.pdfPRWIRESERVICES USA PDF.pdf
PRWIRESERVICES USA PDF.pdf
pressreleaseservices2
 
The Perfect Marriage Between Public
The Perfect Marriage Between PublicThe Perfect Marriage Between Public
The Perfect Marriage Between Public
5W Public Relations/5WPR
 
PRWIRESERVICES USA PPT.pptx
PRWIRESERVICES USA PPT.pptxPRWIRESERVICES USA PPT.pptx
PRWIRESERVICES USA PPT.pptx
pressreleaseservices2
 
Communication
CommunicationCommunication
Communication
Sumn Dhkl
 
Advertisment practical file
Advertisment practical fileAdvertisment practical file
Advertisment practical file
Dr. Shalini Pandey
 
340 lamb jw 14 mktg comm
340 lamb jw 14 mktg comm340 lamb jw 14 mktg comm
340 lamb jw 14 mktg comm
ssuser8afefa
 
Public relation
Public relationPublic relation
Public relation
Mavcomm Group
 
Day2 mkt rev
Day2 mkt revDay2 mkt rev
Day2 mkt rev
Cansu Demirtaş
 
UNIT 1 Marketing Communication [Compatibility Mode].pdf
UNIT 1 Marketing Communication [Compatibility Mode].pdfUNIT 1 Marketing Communication [Compatibility Mode].pdf
UNIT 1 Marketing Communication [Compatibility Mode].pdf
ZenithMBA1
 
Media planning
Media planning Media planning
Media planning
vanjul jain
 
Marketing communication
Marketing communication Marketing communication
Marketing communication
Raju Pathan
 

Similar to Persuasive communication (20)

Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
 
Murtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptxMurtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptx
 
Integrated MArketing Communication
Integrated MArketing CommunicationIntegrated MArketing Communication
Integrated MArketing Communication
 
9fms pp18
9fms pp189fms pp18
9fms pp18
 
International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools International Marketing Communication and its process..promotional tools
International Marketing Communication and its process..promotional tools
 
What is your take on marketing communication
What is your take on marketing communicationWhat is your take on marketing communication
What is your take on marketing communication
 
Caroline Glowka Messaging in Integrated Marketing Communications (IMC).pptx
Caroline Glowka Messaging in Integrated Marketing Communications (IMC).pptxCaroline Glowka Messaging in Integrated Marketing Communications (IMC).pptx
Caroline Glowka Messaging in Integrated Marketing Communications (IMC).pptx
 
Marketing communication unit 1.pptx
Marketing communication unit 1.pptxMarketing communication unit 1.pptx
Marketing communication unit 1.pptx
 
Digital media 2011
Digital media 2011Digital media 2011
Digital media 2011
 
PRWIRESERVICES USA PDF.pdf
PRWIRESERVICES USA PDF.pdfPRWIRESERVICES USA PDF.pdf
PRWIRESERVICES USA PDF.pdf
 
The Perfect Marriage Between Public
The Perfect Marriage Between PublicThe Perfect Marriage Between Public
The Perfect Marriage Between Public
 
PRWIRESERVICES USA PPT.pptx
PRWIRESERVICES USA PPT.pptxPRWIRESERVICES USA PPT.pptx
PRWIRESERVICES USA PPT.pptx
 
Communication
CommunicationCommunication
Communication
 
Advertisment practical file
Advertisment practical fileAdvertisment practical file
Advertisment practical file
 
340 lamb jw 14 mktg comm
340 lamb jw 14 mktg comm340 lamb jw 14 mktg comm
340 lamb jw 14 mktg comm
 
Public relation
Public relationPublic relation
Public relation
 
Day2 mkt rev
Day2 mkt revDay2 mkt rev
Day2 mkt rev
 
UNIT 1 Marketing Communication [Compatibility Mode].pdf
UNIT 1 Marketing Communication [Compatibility Mode].pdfUNIT 1 Marketing Communication [Compatibility Mode].pdf
UNIT 1 Marketing Communication [Compatibility Mode].pdf
 
Media planning
Media planning Media planning
Media planning
 
Marketing communication
Marketing communication Marketing communication
Marketing communication
 

More from Niranjana Gopinath

Tips for successful business
Tips for successful businessTips for successful business
Tips for successful business
Niranjana Gopinath
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Niranjana Gopinath
 
Business quiz
Business quizBusiness quiz
Business quiz
Niranjana Gopinath
 
Evolution of Entrepreneurship
Evolution of EntrepreneurshipEvolution of Entrepreneurship
Evolution of Entrepreneurship
Niranjana Gopinath
 
Business environment :Nature and Scope
Business environment :Nature and ScopeBusiness environment :Nature and Scope
Business environment :Nature and Scope
Niranjana Gopinath
 
Media Management : Press release
Media Management : Press releaseMedia Management : Press release
Media Management : Press release
Niranjana Gopinath
 
Niche marketing
Niche marketingNiche marketing
Niche marketing
Niranjana Gopinath
 

More from Niranjana Gopinath (7)

Tips for successful business
Tips for successful businessTips for successful business
Tips for successful business
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Business quiz
Business quizBusiness quiz
Business quiz
 
Evolution of Entrepreneurship
Evolution of EntrepreneurshipEvolution of Entrepreneurship
Evolution of Entrepreneurship
 
Business environment :Nature and Scope
Business environment :Nature and ScopeBusiness environment :Nature and Scope
Business environment :Nature and Scope
 
Media Management : Press release
Media Management : Press releaseMedia Management : Press release
Media Management : Press release
 
Niche marketing
Niche marketingNiche marketing
Niche marketing
 

Recently uploaded

The Management Guide: From Projects to Portfolio
The Management Guide: From Projects to PortfolioThe Management Guide: From Projects to Portfolio
The Management Guide: From Projects to Portfolio
Ahmed AbdelMoneim
 
12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve
Pierre E. NEIS
 
Credit Management training seminar power point presentation
Credit Management training seminar power point presentationCredit Management training seminar power point presentation
Credit Management training seminar power point presentation
bernanbumatay1
 
Enriching engagement with ethical review processes
Enriching engagement with ethical review processesEnriching engagement with ethical review processes
Enriching engagement with ethical review processes
strikingabalance
 
Employment Practices Regulation and Multinational Corporations
Employment PracticesRegulation and Multinational CorporationsEmployment PracticesRegulation and Multinational Corporations
Employment Practices Regulation and Multinational Corporations
RoopaTemkar
 
Risk-Management-presentation for cooperatives
Risk-Management-presentation for cooperativesRisk-Management-presentation for cooperatives
Risk-Management-presentation for cooperatives
bernanbumatay1
 
Credit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentationCredit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentation
bernanbumatay1
 
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptxGanpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
GanpatiKumarChoudhar
 
innovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptxinnovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptx
TulsiDhidhi1
 
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
William (Bill) H. Bender, FCSI
 
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
tdt5v4b
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
dsnow9802
 
20240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 202420240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 2024
Matthew Sinclair
 
Resource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdfResource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdf
FeteneA
 
Sethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and LeadershipSethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and Leadership
Anjana Josie
 
All the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/BozenAll the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/Bozen
Alberto Brandolini
 
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
tdt5v4b
 
Addiction to Winning Across Diverse Populations.pdf
Addiction to Winning Across Diverse Populations.pdfAddiction to Winning Across Diverse Populations.pdf
Addiction to Winning Across Diverse Populations.pdf
Bill641377
 
Public Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdfPublic Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdf
Pinta Partners
 
Chart--Time Management.pdf How to time is spent
Chart--Time Management.pdf How to time is spentChart--Time Management.pdf How to time is spent
Chart--Time Management.pdf How to time is spent
spandane
 

Recently uploaded (20)

The Management Guide: From Projects to Portfolio
The Management Guide: From Projects to PortfolioThe Management Guide: From Projects to Portfolio
The Management Guide: From Projects to Portfolio
 
12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve
 
Credit Management training seminar power point presentation
Credit Management training seminar power point presentationCredit Management training seminar power point presentation
Credit Management training seminar power point presentation
 
Enriching engagement with ethical review processes
Enriching engagement with ethical review processesEnriching engagement with ethical review processes
Enriching engagement with ethical review processes
 
Employment Practices Regulation and Multinational Corporations
Employment PracticesRegulation and Multinational CorporationsEmployment PracticesRegulation and Multinational Corporations
Employment Practices Regulation and Multinational Corporations
 
Risk-Management-presentation for cooperatives
Risk-Management-presentation for cooperativesRisk-Management-presentation for cooperatives
Risk-Management-presentation for cooperatives
 
Credit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentationCredit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentation
 
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptxGanpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
 
innovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptxinnovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptx
 
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
 
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
 
20240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 202420240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 2024
 
Resource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdfResource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdf
 
Sethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and LeadershipSethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and Leadership
 
All the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/BozenAll the Small Things - XP2024 Bolzano/Bozen
All the Small Things - XP2024 Bolzano/Bozen
 
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
 
Addiction to Winning Across Diverse Populations.pdf
Addiction to Winning Across Diverse Populations.pdfAddiction to Winning Across Diverse Populations.pdf
Addiction to Winning Across Diverse Populations.pdf
 
Public Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdfPublic Speaking Tips to Help You Be A Strong Leader.pdf
Public Speaking Tips to Help You Be A Strong Leader.pdf
 
Chart--Time Management.pdf How to time is spent
Chart--Time Management.pdf How to time is spentChart--Time Management.pdf How to time is spent
Chart--Time Management.pdf How to time is spent
 

Persuasive communication