2. MEANING
๏ The combination of internal and
external factors that influence a
companyโs operating situation.
๏ In other words , business environment
is individual and organizations that
exists outside the business and have
influence directly or indirectly on
business.
3. INTERNAL ENVIRONMENT
๏ It includes Man,Material,Money and
Management, usually within the
control of business.
EXTERNAL ENVIRONMENT
๏ Those factors which are beyond the
control of business enterprise are
included in external environment.
4. NATURE OF BUSINESS ENVIRONMENT
๏ Complex
๏ Interdependence
๏ Dynamic
๏ Long term & short term impact on
Business
๏ Uncertainty
๏ Inter-relatedness
5. SCOPE OF BUSINESS ENVIRONMENT
๏ Internal /External
๏ Micro /Macro
๏ General/Specific
๏ Controllable /Uncontrollable