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How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...Smashwords, Inc.
This presentation was given by Mark Coker of Smashwords on July 9, 2010 at NYU's Summer Publishing Institute. It examines how indie ebooks will transform the future of book publishing.
This presentation by Mark Coker, founder of Smashwords, examines the future of book publishing. The presentation was given at the Fremont Writers chapter of the California Writers Club on December 8, 2012.
How Libraries Can Launch Community Publishing Initiatives with Self-Published...Smashwords, Inc.
Libraries have long provided an essential community service by making books and other information products freely available and accessible to local community patrons. Libraries play a critical role in promoting literacy, a culture of books and the joys of reading.
With the rise of ebooks, public libraries are at a crossroads. Some large traditional publishers, which fear digital lending might cannibalize retail sales of both print books and ebooks, have been hesitant to supply ebooks to libraries at the very time that library patrons are clamoring for access to such products.
This three-part presentation outlines the opportunity for libraries to expand their community role by developing programs that promote a culture of authorship. By holding seminars and classes, and by bringing local authors together with readers and aspiring authors, Libraries are uniquely qualified to orchestrate community resources and talent to help local writers become professional self-publishers. Unlike traditional publishers, self-published authors are pro-library. By developing community publishing initiatives that promote best-practices for professional self-publishing, libraries will help ensure a steady and diverse supply of high-quality books for library patrons and readers worldwide.
This series of three presentations was delivered by Mark Coker, founder of Smashwords, on March 21, 2013 at the Midwest Collaborative for Library Services symposium held in Lansing, Michigan.The presentations have been combined here for ease of access.
Additional text has been added so viewers will gain contextual background for information that was delivered verbally.
Backbase webinar feat. Jim Marous: State of the Digital Customer Journey Backbase
Customer loyalty and retention, two of the most important considerations in measuring business success in banking, are created by truly knowing your customer and offering a superior customer experience.
However, banks need to improve customer experience, and digital channels are the best way to achieve this. Many FIs know this already, yet still find it difficult to seize the opportunity, despite knowing many customer pain points, such as no real onboarding process, a personalization gap, and lack of a seamless omni-channel experience.
In this new Backbase webinar, we have talked to the renowned industry thought leader Jim Marous, co-publisher of The Financial Brand and publisher of the Digital Banking Report, about the importance of digital channels, about onboarding, and about the multi-channel process.
The webinar agenda covers:
The importance of digital channels
Digital onboarding
The commitment to the digital
The real online customer experience: the omni-channel process
How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...Smashwords, Inc.
This presentation was given by Mark Coker of Smashwords on July 9, 2010 at NYU's Summer Publishing Institute. It examines how indie ebooks will transform the future of book publishing.
This presentation by Mark Coker, founder of Smashwords, examines the future of book publishing. The presentation was given at the Fremont Writers chapter of the California Writers Club on December 8, 2012.
How Libraries Can Launch Community Publishing Initiatives with Self-Published...Smashwords, Inc.
Libraries have long provided an essential community service by making books and other information products freely available and accessible to local community patrons. Libraries play a critical role in promoting literacy, a culture of books and the joys of reading.
With the rise of ebooks, public libraries are at a crossroads. Some large traditional publishers, which fear digital lending might cannibalize retail sales of both print books and ebooks, have been hesitant to supply ebooks to libraries at the very time that library patrons are clamoring for access to such products.
This three-part presentation outlines the opportunity for libraries to expand their community role by developing programs that promote a culture of authorship. By holding seminars and classes, and by bringing local authors together with readers and aspiring authors, Libraries are uniquely qualified to orchestrate community resources and talent to help local writers become professional self-publishers. Unlike traditional publishers, self-published authors are pro-library. By developing community publishing initiatives that promote best-practices for professional self-publishing, libraries will help ensure a steady and diverse supply of high-quality books for library patrons and readers worldwide.
This series of three presentations was delivered by Mark Coker, founder of Smashwords, on March 21, 2013 at the Midwest Collaborative for Library Services symposium held in Lansing, Michigan.The presentations have been combined here for ease of access.
Additional text has been added so viewers will gain contextual background for information that was delivered verbally.
Backbase webinar feat. Jim Marous: State of the Digital Customer Journey Backbase
Customer loyalty and retention, two of the most important considerations in measuring business success in banking, are created by truly knowing your customer and offering a superior customer experience.
However, banks need to improve customer experience, and digital channels are the best way to achieve this. Many FIs know this already, yet still find it difficult to seize the opportunity, despite knowing many customer pain points, such as no real onboarding process, a personalization gap, and lack of a seamless omni-channel experience.
In this new Backbase webinar, we have talked to the renowned industry thought leader Jim Marous, co-publisher of The Financial Brand and publisher of the Digital Banking Report, about the importance of digital channels, about onboarding, and about the multi-channel process.
The webinar agenda covers:
The importance of digital channels
Digital onboarding
The commitment to the digital
The real online customer experience: the omni-channel process
Is the Check Still in the Mail? Fundraising Best Practices for 2013 and Beyond.FirstGiving
It’s here . . . the fourth quarter of 2012, when the majority of funds will come in for nonprofits. Will the check still be in the mail? Or will it be online?
You still have time to maximize giving for 2012, and CEO Chip Grizzard will tell you how in this webinar. Chip will present updated fundraising best practices for 2012, and trends for beyond.
Presented by: Chip Grizzard, CEO of Grizzard Communications Group
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One of the breakout ads from football’s Big Game was Kia’s “Walken Closet” spot, where legendary actor Christopher Walken uses a colorfully stylish sock to explain how the next generation Optima stands out. What you may not know is that the sock with pizzazz comes from Stance, a fast-growing lifestyle brand that’s making noise with its bold, daring footwear. Stance’s secret? Using social audiences as a competitive advantage.
Hear from Stance about its playbook for applying social listening and analysis to disrupt marketing, and how it used its social analytics to demonstrate why its socks belonged in one of the biggest car ads of the year. You’ll learn:
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A brief provocation about Product Management for startups. Understand the importance and the complexity of this fundamental role in your company.
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The Parable of the Pipeline a book every new businessman or business student ...
Perspectives from a Publisher - Digital Migration: the good, the bad & the new
1. Perspectives from a Publisher
Digital Migration: the good, the
bad & the new
Manoel Lemos
General Digital Director
The Festival
mlemos@abril.com.br of Media
LatAm 2011
14.Oct.2011 @ Miami
6. The Good s ti ll
Brazil and its Media are Booming
7. The Good s ti ll
Brazil and its Media are Booming
• demographic bonus // next 20 years
Before After
1990 2050
65+ yrs
88,4 million 138 million
60.3% 64.1%
15 - 64 yrs
0 - 15 yrs
2 1,5 1 0,5 0 0,5 1 1,5 2 2 1,5 1 0,5 0 0,5 1 1,5 2
Male Female Male Female
8. The Good s ti ll
Brazil and its Media are Booming
• advertising market & spending are growing
USA vs. Brazil 430
2002 = 100
349 343
294
197
235
140
102 111 111 116 119 114 101
100 100 108 99
2002 2003 2004 2005 2006 2007 2008 2009 2010
USA BRAZIL
9. The Good s ti ll
Brazil and its Media are Booming
• media is under expansion // titles & circulation
4,705
4,432
+29%
3,915
3,657 3,833
3,651
NUMBER OF MAGAZINE TITLES
HAS INCREASED
2005 2006 2007 2008 2009 2010
442
420
+14%
401 411
387 390
Magazine Circulation (In million copies)
2005 2006 2007 2008 2009 2010
10. The Good s ti ll
Brazil and its Media are Booming
• circulation is not subsidized // readers are paying
3.4 million 1.1 million
30$ / year 242$ / year
total access print edition
11. The Good
We are a digital nation!
• #4 computer market in the planet
• 74 MILLION internet users (40% penetration)
• 220 MILLION mobile phones (11M smartphones)
• 30 MILLION Facebook users
• 14 MILLION Twitter users
12. The Good mobile?
We are a digital nation!
• #4 computer market in the planet
• 74 MILLION internet users (40% penetration)
• 220 MILLION mobile phones (11M smartphones)
• 30 MILLION Facebook users
• 14 MILLION Twitter users
13. The Good mobile?
We are a digital nation!
• #4 computer market in the planet
• 74 MILLION internet users (40% penetration)
• 220 MILLION mobile phones (11M smartphones)
• 30 MILLION Facebook users
• 14 MILLION Twitter users
lots to improve!
14. The Good
Plenty of opportunity for publishers
and content creators!
15. The Good
Plenty of opportunity for publishers
and content creators!
• PUBLISHER
16. The Good
Plenty of opportunity for publishers
and content creators!
• PUBLISHER
• SEGMENTED publisher
17. The Good
Plenty of opportunity for publishers
and content creators!
• PUBLISHER
• SEGMENTED publisher
• MULTI-PLATFORM media company
18. The Good
Plenty of opportunity for publishers
and content creators!
• PUBLISHER
• SEGMENTED publisher
• MULTI-PLATFORM media company
• 360° media company
26. The New
New currency for a new customer!
• CONTENT is still king... ...but it’s NOT ENOUGH!
27. The New
New currency for a new customer!
• CONTENT is still king... ...but it’s NOT ENOUGH!
• BRANDS still rules...
28. The New
New currency for a new customer!
• CONTENT is still king... ...but it’s NOT ENOUGH!
• BRANDS still rules... ...but it’s NOT ENOUGH!
29. The New
New currency for a new customer!
• CONTENT is still king... ...but it’s NOT ENOUGH!
• BRANDS still rules... ...but it’s NOT ENOUGH!
• physical distribution & logistics...
30. The New
New currency for a new customer!
• CONTENT is still king... ...but it’s NOT ENOUGH!
• BRANDS still rules... ...but it’s NOT ENOUGH!
• physical distribution & logistics... ...dahh?
31. The New
New currency for a new customer!
• CONTENT is still king... ...but it’s NOT ENOUGH!
• BRANDS still rules... ...but it’s NOT ENOUGH!
• physical distribution & logistics... ...dahh?
• printing facilities...
32. The New
New currency for a new customer!
• CONTENT is still king... ...but it’s NOT ENOUGH!
• BRANDS still rules... ...but it’s NOT ENOUGH!
• physical distribution & logistics... ...dahh?
• printing facilities... ...humm?
33. The New
New currency for a new customer!
• CONTENT is still king... ...but it’s NOT ENOUGH!
• BRANDS still rules... ...but it’s NOT ENOUGH!
• physical distribution & logistics... ...dahh?
• printing facilities... ...humm?
User Experience
is Key!
35. The New
Are you already a tech company?
• user EXPERIENCE is deeply tied to product DESIGN
36. The New
Are you already a tech company?
• user EXPERIENCE is deeply tied to product DESIGN
• DESIGN is not just how it looks, it’s HOW IT WORKS
37. The New
Are you already a tech company?
• user EXPERIENCE is deeply tied to product DESIGN
• DESIGN is not just how it looks, it’s HOW IT WORKS
• HOW IT WORKS depends heavily on TECHNOLOGY
38. The New
Are you already a tech company?
• user EXPERIENCE is deeply tied to product DESIGN
• DESIGN is not just how it looks, it’s HOW IT WORKS
• HOW IT WORKS depends heavily on TECHNOLOGY
• you must not OUTSOURCE your BRAINS
39. The New
Are you already a tech company?
• user EXPERIENCE is deeply tied to product DESIGN
• DESIGN is not just how it looks, it’s HOW IT WORKS
• HOW IT WORKS depends heavily on TECHNOLOGY
• you must not OUTSOURCE your BRAINS
Technology
is the Engine!
42. The New
Complexity will be your partner!
• try to KEEP THINGS as SIMPLE as they can be
• you’ll find lots of HIDDEN COMPLEXITY on the way
43. The New
Complexity will be your partner!
• try to KEEP THINGS as SIMPLE as they can be
• you’ll find lots of HIDDEN COMPLEXITY on the way
• CHOOSE YOUR PLATFORMS carefully
44. The New
Complexity will be your partner!
• try to KEEP THINGS as SIMPLE as they can be
• you’ll find lots of HIDDEN COMPLEXITY on the way
• CHOOSE YOUR PLATFORMS carefully
• be ready to BE SURPRISED (very often)
45. The New
Complexity will be your partner!
• try to KEEP THINGS as SIMPLE as they can be
• you’ll find lots of HIDDEN COMPLEXITY on the way
• CHOOSE YOUR PLATFORMS carefully
• be ready to BE SURPRISED (very often)
Embrace
Complexity Now!
55. iComplexity
Lots of complexity on the Way!
• EXTRA WORK with 2 layouts (landscape & portrait)
56. iComplexity
Lots of complexity on the Way!
• EXTRA WORK with 2 layouts (landscape & portrait)
• EXTRA WORK with multimedia (video & audio)
57. iComplexity
Lots of complexity on the Way!
• EXTRA WORK with 2 layouts (landscape & portrait)
• EXTRA WORK with multimedia (video & audio)
• EXTRA WORK with programming (interactivity)
58. iComplexity
Lots of complexity on the Way!
• EXTRA WORK with 2 layouts (landscape & portrait)
• EXTRA WORK with multimedia (video & audio)
• EXTRA WORK with programming (interactivity)
• EVOLVING technology
59. iComplexity
Lots of complexity on the Way!
• EXTRA WORK with 2 layouts (landscape & portrait)
• EXTRA WORK with multimedia (video & audio)
• EXTRA WORK with programming (interactivity)
• EVOLVING technology
• APP STORE approval chess
60. iComplexity
Lots of complexity on the Way!
• EXTRA WORK with 2 layouts (landscape & portrait)
• EXTRA WORK with multimedia (video & audio)
• EXTRA WORK with programming (interactivity)
• EVOLVING technology
• APP STORE approval chess
• DOWNLOAD times & NETWORKING issues
61. iComplexity
Lots of complexity on the Way!
• EXTRA WORK with 2 layouts (landscape & portrait)
• EXTRA WORK with multimedia (video & audio)
• EXTRA WORK with programming (interactivity)
• EVOLVING technology
• APP STORE approval chess
• DOWNLOAD times & NETWORKING issues
And that was just
the OK chapter!